SEO , Social Media and Search Marketing
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Reporting Multinational SEO Performance: Difficulties & Insights

Reporting Multinational SEO Performance: Difficulties & Insights | SEO , Social Media and Search Marketing | Scoop.it
Whether you report on just two or twenty different regions, getting a centralised report on search engine result page performance by region can be a headache if you don’t have an easy — and scalable — reporting system in place.
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Ex-Googler Talks About How Google Changed For The Worse

Ex-Googler Talks About How Google Changed For The Worse | SEO , Social Media and Search Marketing | Scoop.it
A WebmasterWorld thread has conversation around an old post from a former Googler who talked about why he left Google after so many years...
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What's the Real Value of That Email Newsletter?

What's the Real Value of That Email Newsletter? | SEO , Social Media and Search Marketing | Scoop.it
Discovering the real value of eMail subscribers is crucial to evaluating and extending business success online.
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After Panda & Penguin, is Google Living Up to Its Great Expectations?

After Panda & Penguin, is Google Living Up to Its Great Expectations? | SEO , Social Media and Search Marketing | Scoop.it
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on outdated ranking techniques.
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7 Small Business SEO Tips

7 Small Business SEO Tips | SEO , Social Media and Search Marketing | Scoop.it
Google’s updates are frequent and the rules of the game do shift, but the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these tips to earn better rankings and build a community around your brand.
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Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study] | SEO , Social Media and Search Marketing | Scoop.it
You’ll find consumers spending more time on social networking sites than any other site category on the web today, according to a Nielsen study. Additionally, users say they're more likely to pay attention to ads shared by one of their connections.
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FTC Exonerates Google in Search Bias Investigation

FTC Exonerates Google in Search Bias Investigation | SEO , Social Media and Search Marketing | Scoop.it
After a two year investigation, the FTC decides Google's search results are not biased and that the search engine is merely improving user experience.
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A Search Marketer's Guide To Google Display Advertising, Part 2

A Search Marketer's Guide To Google Display Advertising, Part 2 | SEO , Social Media and Search Marketing | Scoop.it
Last month, in A Search Marketer’s Guide to Google Display Advertising, I discussed recent changes to the Google Display Network (GDN) that are important to search marketers who use both search and display advertising to reach customers.
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95% of Tech Consumers Use Social Media [Study]

95% of Tech Consumers Use Social Media [Study] | SEO , Social Media and Search Marketing | Scoop.it
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of responders thought the best way to reach consumers was to answer their questions on platforms like Facebook.
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8 Changes to Google AdWords in 2012 You Shouldn’t Miss

8 Changes to Google AdWords in 2012 You Shouldn’t Miss | SEO , Social Media and Search Marketing | Scoop.it
Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the real estate for ads at the expense of organic.
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Best Practices for Building Your 2013 Enterprise SEO Campaign

Best Practices for Building Your 2013 Enterprise SEO Campaign | SEO , Social Media and Search Marketing | Scoop.it
Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but also the interplay of data across these functions. Learn how to use this data and execute and align action throughout your organization.
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