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Google releases Penguin 2.0 algorithm update

Google releases Penguin 2.0 algorithm update | SEO, social media and digital marketing | Scoop.it
Matt Cutts confirms that Google has rolled out the Penguin 2.0 algorithm update, which will affect 2.3% of English-US search queries and have a larger impact than the original Penguin algorithm.
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Google's Matt Cutts has confirmed that the next generation of the Penguin algorithm was rolled out yesterday. The update affects 2.3 percent of all English-US queries and will be the most important algorithm tweak of 2013.

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Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On Thursday

Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On Thursday | SEO, social media and digital marketing | Scoop.it

Sources: Facebook's plans include more news feeds, emphasis on photos 

SUMMARY: Facebook on Thursday will announce a major revamp that includes content-specific news feeds, including a dedicated feed for photos, sources say. The new look is expected to include bigger images and image-based in-stream advertising, the sources say. "Why is Facebook adding new streams? Because we are information junkies. Give us a feed and we'll read it," Josh Constine writes.

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The Google penalty: 5 most common violations

The Google penalty: 5 most common violations | SEO, social media and digital marketing | Scoop.it
The head of Google's spam fighting team provides some information about the different types of penalty messages they send out to webmasters regarding black-hat SEO tactics, link spam and other violations.
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Matt Cutts says the vast majority of messages Google's Webspam team sends out to webmasters who have earned a Google penalty is still about black hat tactics. 

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Why Relationship Marketing Trumps Content Marketing - Search Engine Journal

Why Relationship Marketing Trumps Content Marketing - Search Engine Journal | SEO, social media and digital marketing | Scoop.it
The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them

Via Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top , Ricard Lloria
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Aurelien Arnoux http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top 's curator insight, February 16, 2013 5:08 AM

It’s a big world out there and a message perceived as funny to one group comes across as tacky to another. Content marketing allows you to put out a single message to everyone in hopes that the majority will either embrace it or at least not be put off by it. Relationship marketing lets you get to know people, both your customers and potential customers, so you can offer them messages to effectively meet their needs in a pleasing way.

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Futurist Ray Kurzweil talks about his work at Google

Futurist Ray Kurzweil talks about his work at Google | SEO, social media and digital marketing | Scoop.it
Google's Director of Engineering Ray Kurzweil discusses why understanding natural language is essential to creating AI that can pass the Turing test, and reveals plans to develop biologically inspired software for the search giant.
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The futurist, inventor and author, best known for his books on artificial intelligence, transhumanism and the technological singularity, was hired by the search giant to work on projects involving machine learning and language processing, which is an area Google has a keen interest in and has also explored over the years through semantic search.

 

While Kurzweil's focus on language stems from his belief that it is the window to creating a genuine artificial brain – he has predicted that machines will pass the Turing test by 2029 – Google's interest in the mechanics of language and semantics is the natural outcome of the engine's goal to better understand user intent and contextual use of search queries in order to improve the accuracy of search results.

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301 and SEO: How permanent redirects affect PageRank

301 and SEO: How permanent redirects affect PageRank | SEO, social media and digital marketing | Scoop.it
Matt Cutts explains how 301 redirects affect PageRank.
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Matt Cutts has addressed the issue of the exact percentage of PageRank lost through a 301 redirect in a new Webmaster Help video. In the clip, he discusses how Google treats redirects, and he provides some context on the issue and the speculation it has raised in recent years. As it turns out, permanent redirects don't get any special treatment compared to regular links.

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SEO for news sites

SEO for news sites | SEO, social media and digital marketing | Scoop.it
SEO for news publishers - a few tips from Google.
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Matt Cutts has offered a few SEO tips for news sites in a new video from Google Webmaster Help. He was asked how owners of news sites should treat developing stories: whether to keep adding updates to the same page as they come, or to create a new page whenever the content changes. Major news sites have been known to do both, so Cutts' response certainly offers some clarity on the issue.

 

In the video, Cutts says that he would keep all the content on the same page so that all the page rank can accumulate there, and so that readers don't get confused by a number of pages covering the same story that don't always contain URLs to previous pages on the same topic. Another advantage of keeping all content on a single page is that readers will have an easier time pointing other people to the page by linking to it or sharing it on social networks.

 

Simply put, keeping the updates on a single page has three major advantages for SEO:

1. The page is an exhaustive source of information on the story and will be seen as such by the search engines

2. No need to worry that individual updates lack context or that readers will have a hard time finding any vital information 

3. Single pages are more linkable than a bunch of smaller ones

 

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