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Beyond Search Rankings: Using SEO to Improve Site Optimization

Beyond Search Rankings: Using SEO to Improve Site Optimization | SEO, Social Media & PPC | Scoop.it
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integ

Via Bonnie Burns
Pixxelznet's insight:

Nice thought

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Bonnie Burns's curator insight, May 10, 2013 7:04 AM

Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.

The new paradigm of SEO is that it must be implemented in tandem with other website optimization efforts. These include user experience design and social media marketing.

Peg Corwin's curator insight, May 12, 2013 9:18 AM

Discusses user experience and social media activity as ways to improve website rankings.  


"Getting qualified traffic to a website is only half the battle; once visitors arrive, they need to perform an action. Whatever the desired action may be, whether it’s filling out a lead form, signing up for a newsletter or completing a purchase, the landing pages and the site in general must be optimized in such a way that makes the desired action clear and compelling to visitors."


When I sit down with clients and go through their sites, I keep asking, "What do you want a visitor to DO on this page?  Have you made this obvious?"  Often clients have not thought that out.  

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Best Web Design Agencies Ratings for Retail Companies Revealed by bestseos ... - Virtual-Strategy Magazine (press release)

Best Web Design Agencies Ratings for Retail Companies Revealed by bestseos ... - Virtual-Strategy Magazine (press release) | SEO, Social Media & PPC | Scoop.it
Best Web Design Agencies Ratings for Retail Companies Revealed by bestseos ...
Virtual-Strategy Magazine (press release)
The ten best web design services for retail companies have been named by bestseos.com for the month of July 2014.
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How To Create Redirects With WordPress | Elegant Themes Blog

How To Create Redirects With WordPress | Elegant Themes Blog | SEO, Social Media & PPC | Scoop.it

Via Dave Gatenby
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Avoid Spammy Seo Activities | Good Seo Practices | Google SEO Policies

Avoid Spammy Seo Activities | Good Seo Practices | Google SEO Policies | SEO, Social Media & PPC | Scoop.it
Ripped Off A By Seo Services Company? Avoid Spammy Seo Activities. Invest in good Seo Practices approved by Google SEO Guidelines

Via Aarti More
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Sauvinette's comment, April 1, 2:51 AM
Intéressant de faire les comparaisons google seo sur le portail de communauté seo-briques <br>https://plus.google.com/u/0/communities/115882666314898841420
Lotte Schacht's curator insight, May 27, 8:50 AM

Do it right, do not use Black SEO ;) Bad linkbuilding and copy content from other sites ;)

RAJA SEO's curator insight, June 6, 7:43 AM

Mau diskusi tentang ini, hubungi ahlinya di Jakarta http://www.rajaseo.net

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Best Seo Services Company India | Search Engine Optimization India

Best Seo Services Company India | Search Engine Optimization India | SEO, Social Media & PPC | Scoop.it
The most affordable SEO services in India. Professional seo services as per white hat google search engine optimization. Seo agency for most affordable SEO

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Aarti More's curator insight, November 18, 2013 12:26 AM

AiDASiNC - One of the Best Seo Services Company in India

Sébastien Guérin's curator insight, March 26, 2:36 AM

A condition d'établir une stratégie SEO digne de ce nom, externaliser certaines actions SEO peut être une bonne idée. Connaitre des services fiables est un pré-requis pour réussir son extanlisation. Voici une liste de services en Inde

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SEO Training Institute in Pune | SEO Classes in Pune

Optimized Infotech provides SEO Training in Pune. SEO Training Institute in Pune operated by experienced professional's. We provide complete SEO Training and consultation offering weekend and weekday SEO Training Classes. After under going a SEO training in our institute you will get respected career as a expert. The SEO classes are handled by experts in the respective realm of Digital Marketing.


Via Mathew Alix
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Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips. | SEO, Social Media & PPC | Scoop.it
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most...

Via Official AndreasCY
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Official AndreasCY's curator insight, June 4, 8:32 AM

Now that you have a PR pro working for you, here's how to get the most out of the partnership.

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How To Deliver Images from Sub Domain in Wordpress

How To Deliver Images from Sub Domain in Wordpress | SEO, Social Media & PPC | Scoop.it

To get better ranking in Google, one of the major factor is website page speed. Page Speed is one of the part of Google SEO suggestion. So in a wordpress blog we upload a lot of images to make the content more interactive. By default wordpress stores all your uploaded images, documents and other... http://www.t2lead.in/how-to-deliver-images-from-sub-domain-in-wordpress/


Via Ashok, Bevis Larsen
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What is the World Wide Web? - Twila Camp - YouTube

View full lesson: http://ed.ted.com/lessons/what-is-the-world-wide-web-twila-camp The World Wide Web is used every day by millions of people for everything f...

Via Tiaan Jonker
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Internet of Things will dominate by 2025: Good or bad?

Internet of Things will dominate by 2025: Good or bad? | SEO, Social Media & PPC | Scoop.it

The Internet of Things is expected to dominate the world by 2025. This is the latest results from the Pew Internet Project and their look at the future of tech and the Internet.

Joseph Mayton, 15/05/2014


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Facebook Marketing for Small Business - Mari Smith

Facebook Marketing for Small Business - Mari Smith | SEO, Social Media & PPC | Scoop.it
Check out this interview about how to optimize your Facebook marketing for small business with Facebook marketing guru Mari Smith.

Via Peg Corwin
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Peg Corwin's curator insight, April 22, 1:20 AM

Tip from Facebook pro Mari Smith on finding content to share:  "I use Content Gems (contentgems.com) every single day. I know a lot of people like Sway, or Sponge, there are great tools for surfacing relevant content."

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INFOGRAPHIC: Optimizing Images for Facebook News Feed

INFOGRAPHIC:  Optimizing Images for Facebook News Feed | SEO, Social Media & PPC | Scoop.it

Since 99% of Facebook user impressions occur on the News Feed,  pages’ images should be News Feed-optimized.

Find more tips at the link.


Via Lauren Moss
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Florian Eisele's curator insight, May 19, 8:51 AM

super helpful, hands-on advice on how to 'news feed-optimize' images for Facebook 

Arnaud d'Haen's curator insight, May 22, 1:22 AM

#inspiring

Susan Kay Daniels's curator insight, July 18, 4:06 PM

This is NICE! Use this to get your Facebook page up to snuff. Great infographic.

Warmly,

Susan

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Recognizing The World's Top 40 Social Marketing Talent

Recognizing The World's Top 40 Social Marketing Talent | SEO, Social Media & PPC | Scoop.it

Hiring talent with ‘Klout’ is a double-edged sword. Some employers believe influencers make excellent candidates because they are natural sharers and outspoken community builders that can add a ton of value inside an organization and out....The discussion about how social is impacting talent management and challenging business culture is just beginning, and is led in part by intelligent prospecting and social sales platform provider KiteDesk.  Early this year, the company announced the world’s top 30 social selling experts.  As a follow-up, KiteDesk today published the top 40 social selling marketing masters, based on research conducted by influencer marketing agency Evolve!, Inc..


Via Jeff Domansky
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Meet The Top 30 Social Salespeople In The World

Meet The Top 30 Social Salespeople In The World | SEO, Social Media & PPC | Scoop.it

“Never underestimate the fondness of people and organizations for the status quo,” Enterprise 2.0 author Andrew McAfee warns businesses.... I’ve gathered five lessons from these top social salespeople to help those who are still afraid of the transformative powers of social media take steps towards becoming more effective, efficient social sales professionals...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 10, 7:51 AM
Useful list of top 30 social sales people and some excellent advice from Meghan Biro on how to use social media for selling.
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Senior Project Manager (Web and Mobile Development)

Senior Project Manager (Web and Mobile Development) | SEO, Social Media & PPC | Scoop.it
New #job: Senior Project Manager (Web and Mobile Development) Location: Bala Cynwyd .. http://t.co/zA93pC5KSb #jobs #hiring #employment
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How To Do SEO – 4 Great Learning Resources for Entrepreneurs and Startups

How To Do SEO – 4 Great Learning Resources for Entrepreneurs and Startups | SEO, Social Media & PPC | Scoop.it

This post is for business owners and/or leaders running lean who need to drive and oversee decisions about SEO but don't really understand it. 


Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, February 13, 5:29 PM

Walk in a SEO Master’s shoes for a baseline understanding of SEO. This will help you make smarter investment decisions with regard to SEO (whether finding/hiring people to help you or figuring out what they’re doing and why). Good resources to climb the learning curve, whether B2B or B2C.

Kieren Trinder's curator insight, February 24, 3:07 AM

It's good to see someone else who's against the 'smoke and mirror's' approach of SEO.

Sauvinette's comment, March 25, 6:46 AM
Il existe des référenceurs de qualité qui propose leur service de netlinking pour des prix très peu élevé http://www.seo-briques.fr
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Part 3/9: Writing #SEO Content that Engages Your Audience - #WidgetWare #seowritingguide

Part 3/9: Writing #SEO Content that Engages Your Audience - #WidgetWare #seowritingguide | SEO, Social Media & PPC | Scoop.it
Implementing writing SEO content that engages your audience can drive tons of traffic and keep people coming back for more.

Via Myles Golden
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SEO Training Institute in Pune | SEO Classes in Pune

Optimized Infotech provides SEO Training in Pune. SEO Training Institute in Pune operated by experienced professional's. We provide complete SEO Training and consultation offering weekend and weekday SEO Training Classes. After under going a SEO training in our institute you will get respected career as a expert. The SEO classes are handled by experts in the respective realm of Digital Marketing.


Via Mathew Alix
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Part 9/9: #SEO Content Writing Mistakes - #WidgetWare #seocopywritingguides

Part 9/9: #SEO Content Writing Mistakes - #WidgetWare #seocopywritingguides | SEO, Social Media & PPC | Scoop.it
Common SEO content writing mistakes that you may be doing without even knowing it. Follow the steps in our guide to correct SEO Content Writing Mistakes.

Via Myles Golden
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Sauvinette's comment, March 25, 6:43 AM
En effet de petites erreurs qui peuvent couter cher au niveau des SERP http://www.seo-briques.fr/exemples.html
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5 Things to Consider When Building an Intranet | Vauzo Intranet

5 Things to Consider When Building an Intranet | Vauzo Intranet | SEO, Social Media & PPC | Scoop.it

Deciding to build an intranet is easy. But, actually building an intranet takes thought, planning, and execution. Your underlying goal is to create something that everybody will use and that enables you to reach the goals you have set for your intranet.


Via Official AndreasCY
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Official AndreasCY's curator insight, June 4, 7:14 AM

Here are 5 things to consider when building an intranet.

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Google's Knowledge Graph Expands Into Google Maps

Google's Knowledge Graph Expands Into Google Maps | SEO, Social Media & PPC | Scoop.it

Google is expanding its Knowledge Graph into Google Maps.

 

The company has confirmed to Search Engine Land that some locations in Google Maps will now get a new “Quick Facts” info card, and that the data are from Google’s Knowledge Graph. This new feature began appearing on Monday (May 12). 


Via Jaana Nyström
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Jaana Nyström's curator insight, May 14, 4:04 AM

Interesting development: Businesses ahoy!

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The Definitive Manifesto for Handling Haters: Anne Lamott on Priorities and How We Keep Ourselves Small by People Pleasing | Brain Pickings

The Definitive Manifesto for Handling Haters: Anne Lamott on Priorities and How We Keep Ourselves Small by People Pleasing | Brain Pickings | SEO, Social Media & PPC | Scoop.it

What makes Anne Lamott’s Bird by Bird: Some Instructions on Writing and Life (public library) so timelessly rewarding and one of the greatest books on writing of all time is that besides her wisdom on the craft, Lamott extends enormous sensitivity to and consolation for the general pathologies of the human condition — our insecurities, our social anxieties, our inner turmoils. Among her most powerful and memorable meditations in the book is that on how our perfectionism kills the creative spirit — something she revisited recently in a short essay on her Facebook page, spurred by a surge in negative comments and vicious troll attacks.

 

Lamott’s words, once again, shine with warm and luminous wisdom....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 18, 12:20 PM

Maria Popova shares a great dose of writing inspiration by Anne Lamott. Highly recommended. 9/10

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5 Tips for Interacting with People You Admire on Twitter

5 Tips for Interacting with People You Admire on Twitter | SEO, Social Media & PPC | Scoop.it

Twitter is quickly becoming the latest and greatest trend for careerists to communicate with people they admire in the workforce. Plenty of professionals boast that it’s more personal and directed than LinkedIn, and you can probably learn a lot more about a person from his or her Twitter feed than most places on the web.But of course, one major question comes to mind: What exactly does it mean to “communicate" with someone on Twitter—and how can you do so without coming on too strong?Though a response isn’t always guaranteed, there are a couple of things you can do to really get influencers talking....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 31, 10:03 PM
Useful tips for Twitter newcomers.
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How to Use Scoop.It to Gain More Blog Traffic

*Where Can I Share My Blog Articles to Get More Visitors?* Scoop.it is a content marketing and social media platform hybrid.


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Ally Greer's curator insight, May 1, 12:33 PM

What an awesome video by [url=/u/2627621 x-already-notified=1]Adam Nowlin[/url] of W+N with some great tips on how to use Scoop.it to promote your blog content. Thanks, Adam!

Tony Ges's curator insight, May 16, 3:47 PM

A quick tutorial of Scoop.it!

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The Remarkable Power & Potential of Google+

The Remarkable Power & Potential of Google+ | SEO, Social Media & PPC | Scoop.it

Google already has a mind-boggling amount of data about you, me, and everyone else. Everything else. It is well on the way to indexing all information in the known universe.

 

And it's newest introduction is powering Google forward in the quest to know better "what lurks in the hearts of men". Google+ is more than just another social network. It is an "identity platform" - with unique powers.

 

From an SEO perspective, Google+ (or G+) is truly fascinating.

Because of how much it knows.

How granular and local the data gets.

How extensive and wide-ranging its access to information has grown.

And how it exclusively owns this knowledge.

 

Smartly and efficiently, Google leverages this vast warehouse of user data into ways to:

- suggest relevant local offers and recommendations

- personalize SERPs to be relevant to individual users

- measure and track user behavior across device or platform

- gather stats to make accurate predictions and drive future growth


Via Jaana Nyström
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Jaana Nyström's curator insight, May 8, 3:49 AM

A good read for any marketer or business owner.

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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | SEO, Social Media & PPC | Scoop.it
When's the best time to post something to social media? Check out this infographic to figure it out.

Via Peg Corwin
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Peg Corwin's curator insight, May 3, 7:20 AM

Useful graphic for timing of updates.

4twenty2's curator insight, May 6, 3:29 AM

From this infographic I would say that Pinterest, Tumblr and Google + are aimed at out of work hours ... so a good channel for B2C content, particularly with images.  Facebook, Twitter and LinkedIn all good for B2B and B2C, but generally looked at during normal working hours .  A great tool and useful insight.

Jim Doyle's curator insight, May 9, 6:52 PM
The Best and Worst Times to Post, Pin & Tweet