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Why RSS is Essential for Content Curation and Social Media Strategy

Why RSS is Essential for Content Curation and Social Media Strategy | SEO, SMM | Scoop.it
It’s important to incorporate RSS and social media! Here are a few tips on how to do just that.
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The Top Apps for Facebook Timeline Business Pages

The Top Apps for Facebook Timeline Business Pages | SEO, SMM | Scoop.it
Many useful apps for Facebook Timeline business pages are being offered that allow companies greater command over the brand image they want to project.
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The Future of Social Media | Social Media Revolver

The Future of Social Media | Social Media Revolver | SEO, SMM | Scoop.it
This article briefly describes the future of social media now, how it can be used by companies and where it is heading.
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2013: Adding Context to Content

2013: Adding Context to Content | SEO, SMM | Scoop.it
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.

Via Bryan Kramer
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2013: How Content Will Be A Driving Factor In Search Rankings

2013: How Content Will Be A Driving Factor In Search Rankings | SEO, SMM | Scoop.it

"To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of a tidal shift that few are pivoting for.

 

While the aspects of technical SEO, specifically site architecture, will most likely never go away, many of the tactics that used to win at search simply don’t work anymore. At the same time, previously weaker or unproven tactics like social media and content marketing continue to grow in effectiveness while influencing SEO tactics.

 

The result is a new discipline: inbound marketing, which combines SEO, content marketing and social media.

 

One common thread amongst the three components of inbound marketing is content (which is different than content marketing):

 

1) Content Marketing: the pursuit of developing and distributing content that solves customer problems and generates leads.

 

2) SEO: the pursuit of getting your content to appear in the search results.

 

3) Social Media: a delivery system for your content".

 

Read more at: http://www.business2community.com/content-marketing/2013-how-content-will-be-a-driving-factor-in-search-rankings-0341868


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
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Simple SEO Audit Infographic | soulati.com

Simple SEO Audit Infographic | soulati.com | SEO, SMM | Scoop.it
This infographic is an SEO Audit for your website. The bloggers over at Search Enabler were more than happy to share the code to embed this right here, for all of you.

Via Annetta Powell
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GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software

GoToWebinar : Webinars Made Easy. Award-Winning Web Casting & Online Seminar Hosting Software | SEO, SMM | Scoop.it
Webinars, Web events & Web casting made easy. Set up Webinars quickly and easily for up to 1,000 attendees. Try it free today!
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Evernote: An Important Social Media Tool |

Evernote: An Important Social Media Tool | | SEO, SMM | Scoop.it
Evernote is a great tool to help with organizing ideas, links and elements to create your Social Media Content while saving you lots of time. Small business owners benefit from tools that can help save them time and be better organized.
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Top Inspector – Бесплатный сервис съема позиций в Яндексе и Google

Top Inspector – Бесплатный сервис съема позиций в Яндексе и Google | SEO, SMM | Scoop.it
На днях открылся новый бесплатный сервис съема позиций в Яндексе и Google Top Inspector.
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Rescooped by Konstantin Kashin from Internet Marketing Latest News
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The Most Creative Link Building Post Ever

The Most Creative Link Building Post Ever | SEO, SMM | Scoop.it

When you think you’ve seen it all, you’re not even close.

A couple weeks ago I emailed 50 high profile SEOs in the industry asking them one simple question:

“What was the most creative way you, or someone you know, got a link?”

That was the question, these were the answers.

by Jon Cooper


Via Annetta Powell
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Rescooped by Konstantin Kashin from Internet Marketing Latest News
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3 Reasons Google Plus Can't Be Ignored

3 Reasons Google Plus Can't Be Ignored | SEO, SMM | Scoop.it
Are you still deciding whether it’s worth investing in Google Plus?

 

If you work in social media, chances are you’re already on it because ..well, that’s your job. If you’re a small business owner, you’re likely one of the millions who signed on during the hype, got dizzy going around in “circles” then abandoned it, leaving your page to lie there like a dead leaf on wet pavement.

 

So, Why You Need to Pay Attention to Google+

1. Social Networking

Networking on Google+ is more like Twitter than Facebook. You can stalk, uh, follow anyone you want without their permission. The advantage over Twitter is that the platform allows limitless text and integrates with rest of Google.

 

2. Content Marketing

Creating valuable and sharable content improves your Google search ranking as well as your brand recognition and influence.

 

3. Search Engine Optimization (SEO)

The top reason businesses stake a claim on Google+ is because of the perceived SEO benefits of being on Google property. The assumption is true – to a point.

by Ray Hiltz

 

 


Via Ivo Nový, Annetta Powell
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7 Ways To Run A Successful Fan Page

7 Ways To Run A Successful Fan Page | SEO, SMM | Scoop.it
Tweet TweetIn March, Facebook rolled out the controversial Timeline format to its users. It received mixed reviews at first. Would ads cost increase? Would engagement levels drop? Marketers didn&#8...
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Social Media as an Experiment is Over: 6 Tips to Put Your Game in Motion | Kruse Control Inc.

Social Media as an Experiment is Over: 6 Tips to Put Your Game in Motion | Kruse Control Inc. | SEO, SMM | Scoop.it
Take your Social marketing from disjointed, ad hoc tactics to a focused, lead generation machine.
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Rescooped by Konstantin Kashin from Extreme Social
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B2B Study: Impact of Social Media and Industry Analysts on B2B Technology Sales

B2B Study: Impact of Social Media and Industry Analysts on B2B Technology Sales | SEO, SMM | Scoop.it
The long discussion whether Social Media impacts sales in the business-to-business (B2B) space gets some new basis. According to the ...

Via Rami Kantari
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5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | SEO, SMM | Scoop.it
Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget?

Via Ally Greer
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Eelco Kraefft's curator insight, December 15, 2012 6:16 AM

De 5 'lessen' die Leo Widrich leerde over content marketing voor ZZP en MKB zijn wat mij betreft goede regels om in gedachten te houden als je werkt aan content als onderdeel van je marketing.

Barbara Kurts's comment, January 9, 2013 9:08 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Rescooped by Konstantin Kashin from Digitalageofmarketing
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Why identifying your influencers is crucial

Why identifying your influencers is crucial | SEO, SMM | Scoop.it

Because of the power of word-of-mouth, knowing who your company's top influencers are can be a great asset. Read on for how brands of all sizes can benefit.

 

The advent of social media has changed how businesses function across all departments -- from sales techniques to marketing strategies to customer service efforts. And because word-of-mouth is the most trusted method of advertisement, there are many opportunities online for businesses of all sizes. Social networks are ripe grounds for conversation through reviews, complaints, praise, questions, etc. In fact, consumers tend to believe and trust the opinion of someone they know or a consumer opinion online over traditional advertising or marketing, making word-of-mouth one of the most powerful techniques in business. A glowing or scathing review from a trusted source can make a huge impact on a brand or a consumer's purchasing decisions.

 

Brands should take advantage of the way social networks function. There are highly influential social network users whose opinions are trusted -- and many have a hefty following to boot. These users can act as top tier ambassadors for a brand, especially if there is a good relationship between the individual and the brand. This is why companies of all sizes should identify who these influencers are and reach out to them. There are tools that can identify top influencers by impact (those who have the highest following) and by volume (those who mention your brand or product most frequently).

 

Let's take a look at how three different businesses -- a major brand, a local business, and an independent music artist -- can benefit from influencer identification.

 

Continue Reading ... 


Via Tami Cannizzaro
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SEO in 2013: My Presentation from Search London

SEO in 2013: My Presentation from Search London | SEO, SMM | Scoop.it
SEO in 2013: My Presentation from Search London - one of our latest blog posts on SEOgadget...
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Optimization 2012: как повысить конверсию

Optimization 2012: как повысить конверсию | SEO, SMM | Scoop.it
Юзабилити посадочных страниц, способы вовлечения аудитории на сайте, проблемы конвертации телефонных звонков и их решения, построение и работа с пользовательскими сценариями...
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We've Added Majestic SEO to the Links API Extension for Excel

We've Added Majestic SEO to the Links API Extension for Excel | SEO, SMM | Scoop.it
We've Added Majestic SEO to the Links API Extension for Excel - one of our latest blog posts on SEOgadget...
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Rescooped by Konstantin Kashin from Internet Marketing Latest News
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3 Tips to Effective Marketing with Google Plus | Social Media

3 Tips to Effective Marketing with Google Plus | Social Media | SEO, SMM | Scoop.it
Are you ready to turbo charge your online marketing campaign with Google Plus? Google's little social network brother provides you with a free platform.

Via Manlio Mannozzi, Ivo Nový, Annetta Powell
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