Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
"To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of a tidal shift that few are pivoting for.
While the aspects of technical SEO, specifically site architecture, will most likely never go away, many of the tactics that used to win at search simply don’t work anymore. At the same time, previously weaker or unproven tactics like social media and content marketing continue to grow in effectiveness while influencing SEO tactics.
The result is a new discipline: inbound marketing, which combines SEO, content marketing and social media.
One common thread amongst the three components of inbound marketing is content (which is different than content marketing):
1) Content Marketing: the pursuit of developing and distributing content that solves customer problems and generates leads.
2) SEO: the pursuit of getting your content to appear in the search results.
3) Social Media: a delivery system for your content".
Evernote is a great tool to help with organizing ideas, links and elements to create your Social Media Content while saving you lots of time. Small business owners benefit from tools that can help save them time and be better organized.
Are you still deciding whether it’s worth investing in Google Plus?
If you work in social media, chances are you’re already on it because ..well, that’s your job. If you’re a small business owner, you’re likely one of the millions who signed on during the hype, got dizzy going around in “circles” then abandoned it, leaving your page to lie there like a dead leaf on wet pavement.
So, Why You Need to Pay Attention to Google+
1. Social Networking
Networking on Google+ is more like Twitter than Facebook. You can stalk, uh, follow anyone you want without their permission. The advantage over Twitter is that the platform allows limitless text and integrates with rest of Google.
2. Content Marketing
Creating valuable and sharable content improves your Google search ranking as well as your brand recognition and influence.
3. Search Engine Optimization (SEO)
The top reason businesses stake a claim on Google+ is because of the perceived SEO benefits of being on Google property. The assumption is true – to a point.
Because of the power of word-of-mouth, knowing who your company's top influencers are can be a great asset. Read on for how brands of all sizes can benefit.
The advent of social media has changed how businesses function across all departments -- from sales techniques to marketing strategies to customer service efforts. And because word-of-mouth is the most trusted method of advertisement, there are many opportunities online for businesses of all sizes. Social networks are ripe grounds for conversation through reviews, complaints, praise, questions, etc. In fact, consumers tend to believe and trust the opinion of someone they know or a consumer opinion online over traditional advertising or marketing, making word-of-mouth one of the most powerful techniques in business. A glowing or scathing review from a trusted source can make a huge impact on a brand or a consumer's purchasing decisions.
Brands should take advantage of the way social networks function. There are highly influential social network users whose opinions are trusted -- and many have a hefty following to boot. These users can act as top tier ambassadors for a brand, especially if there is a good relationship between the individual and the brand. This is why companies of all sizes should identify who these influencers are and reach out to them. There are tools that can identify top influencers by impact (those who have the highest following) and by volume (those who mention your brand or product most frequently).
Let's take a look at how three different businesses -- a major brand, a local business, and an independent music artist -- can benefit from influencer identification.
Social Media Marketing has moved from an interesting idea to an essential part of the marketing arsenal in the last couple of years. But still, so many companies resist having a strong social media presence. This article highlights the results of a study done on why companies are still resisting.
The top 20 reasons given all led me to this major conclusion ~ companies NEED a social media manager. They need to be willing to pay big to have an expert do their social media the right way. The barrier to this that currently exists is that most companies aren't willing to pay, and especially not pay BIG, when they still fail to appreciate the value of social media for their business. Time will change this. And the quicker companies realize the value of social media, the better it will be for their bottom line.