After learning from Drummond Reed, Chairman and co-founder of Connect.Me that the trust and reputation-building network his team is creating (currently in private beta) is just about to rein in the mass-messaging that got my goat, I further was...
Advertising is an important requirement for any business. This aspect of business caters to informing the consumers of a product and its benefits. No business can be successful without meaningful advertisement. There are different kinds of business advertisements and these can be altered to fit the requirement of a company, irrespective to its type and size.
As Search Engines evolve and continue to look for legitimate ways to determine rankings, social media continues to become a more important factor.
“Social Media will have two main benefits for companies,” says Benjamin Ard, Director of Social Media for Utah-based internet marketing firm Leadgenix.
“First is the obvious interaction that comes when companies are in direct contact with their customers. Benefit number two is the Social SEO aspect where social media links and interaction will count for a lot in SEO rankings.”
How can businesses leverage the emerging advantages of Social SEO?
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.
However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.
Some interesting key facts from the infographic are:
The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;
Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;
27 million pieces of content are shared via the web each and every day in 2012;
More than 50 % of consumers say that blogs have influenced their purchase decisions;
94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.
I spoke to Torrey for about ten minutes in the cold and the only reason she stopped to talk to me was because I said, “Go Tech”! She had a Texas Tech decal on the back of her car and (ROI for social media?
Public relations entails charm offensive, shuttle diplomacy and all manner of sales gimmicks associated with improving the entire organization's image in the eyes of the public as well as its customers.Read more...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.