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Rescooped by Juergen Kosel from The Great Outdoors
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Search Engine Optimization Uncovered: 7 Keys to Free Visitors From Google

 

Search engine optimization is one of the most popular and cost-effective ways to GET FOUND by qualified prospects who need and want what YOU have to sell. Learn how to use SEO to improve your findability and increase your profitability! ComScore reported 1 billion unique visitors on Google. (image from ComScore) On a Google blog […]

Tags: SEO webinar Internet Marketing

 


Via Lindsey Cortrain
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Rescooped by Juergen Kosel from Public Relations & Social Media Insight
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Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter | SEO Services for Agencies | Scoop.it

A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products.

 

Lithium commissioned Millward Brown Digital to conduct the study evaluating consumer expectations when interacting with brands on Twitter. Surveying 501 respondents who claimed they actively engaged with businesses on Twitter, the study found a brand’s response time to tweets can significantly impact the brand’s overall reputation.

 

When asked how quickly a response is expected from a brand on Twitter, 65 percent of the survey participants said they want a response in two hours time or less, with 20 percent expecting a response in 30 minutes or less....


Via Jeff Domansky
Juergen Kosel's insight:

In my opinion Twitter is not the right place to expect customer service, only if the company offers it explicitely.

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Samu Tuomisto's comment, October 31, 2013 5:21 AM
Sounds very interesting - even though I am always very suspicious about small size survey studies that support exactly the business model of company that has made/ordered the study.
Rakesh Raghuvanshi's curator insight, October 31, 2013 5:28 AM

Or els why be on twitter at all ....Right consumers ?

Vassili Daronnat's curator insight, October 31, 2013 6:21 AM

L'ampleur du décalage entre les attentes des consommateurs et les moyens mis en oeuvre pour y répondre laisse rêveur ! Les posts de Community managers ont de beaux jours devant eux...