As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website’.
The same things seem to appear each time: create an infographic, get a video to go viral, write an ebook that people can download, produce some white papers, etc.
Now, I’m not saying that these methods don’t work, because they are completely legitimate ways of building links. What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it.
With this in mind, I thought I would share the methods that I have found to be most effective for all us ‘little guys’.