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Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines.
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In this week's Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Hold onto your hats for a wild ride down the co-citation trail!
As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website’.
The same things seem to appear each time: create an infographic, get a video to go viral, write an ebook that people can download, produce some white papers, etc.
Now, I’m not saying that these methods don’t work, because they are completely legitimate ways of building links. What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it.
With this in mind, I thought I would share the methods that I have found to be most effective for all us ‘little guys’.
Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.
Last week's Mozinar on foreign language SEO offered stellar advice for localizing and/or translating your site content to reach customers you wouldn't reach otherwise. Today, Zeph Snapp is back to share more tips and answer Q&A from the Mozinar.
Whether you're working in-house or at an agency, speaking the language of clients and addressing their specific needs is the driving key to success behind any SEO project.