Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines.
A few months ago a colleague here in Tenerife was asking me about how he could learn SEOand I decided to create a compilation of the resources I like to read. Then, I thought It could be interesting for other people looking for the same information, so finally I decided to create this post with a compilation of the main resources you need to learn about SEO.
The list is mainly categorized by Tutorials, Tools & News to be in the loop. I know that there are many sites that I didn’t mention, so if you know any other that you think should be in the list do not hesitate to share it with the rest of us . I hope this post will help you to improve your knowledge about SEO!
Last week's Mozinar on foreign language SEO offered stellar advice for localizing and/or translating your site content to reach customers you wouldn't reach otherwise. Today, Zeph Snapp is back to share more tips and answer Q&A from the Mozinar.
The level of SEO knowledge varies greatly from agency to agency and sometimes we are brought in to train developers on the parts of SEO they often influence without knowing it. Below I’m going to talk about seven elements of SEO that all developers should at least have an awareness of.
Technical SEO involves the elements of a page that the user can’t see without looking at the source code. These will include elements such as -
There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.
Suggestion for helping YouTube generate this page Include an additional link to YouTube videos on your blog (don’t just use the embed code) Consistently create links to other popular YouTube videos on your blog Find more suggestions here: (blog post coming very soon)
As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website’.
The same things seem to appear each time: create an infographic, get a video to go viral, write an ebook that people can download, produce some white papers, etc.
Now, I’m not saying that these methods don’t work, because they are completely legitimate ways of building links. What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it.
With this in mind, I thought I would share the methods that I have found to be most effective for all us ‘little guys’.