As Google’s algorithm becomes more and more intelligent, so should your on-page optimization strategy. Two SEO trends, user engagement and semantic on-page keyword optimizations, will reshape the way we think about SEO optimization in 2016. This post will walk you through how you can utilize these two types of on-page optimization strategies right now. With the …
IMSoup Tips To Understanding Inbound Links And SEO IMSoup Components of Inbound Marketing As the name suggests, inbound links are those that are coming into your website from other sites or social networks.
Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of ‘social’ adoption and of the social/digital reality outpaces the speed of organizational adaptation. Managers need to start understanding social business and social media in general right now as they get behind in an era of digitization, consumerization and real-time connected business.
Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning.
Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online pinboard, has taken center stage.
In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them.
2013 has been a major year for Google updates and there’s no question that it’s been unlucky for some, with Google Penguin 1, 2 and 2.1 all focusing on penalties for sites that Google consider spamy, whether it’s having automated on-page content, or building links solely for the purpose of SEO.
No-one predicted quite how hard Google would strike or how many different types of link they would label as 'Bad'. Amongst the types of link that were hardest hit were:
Automated paid links (in December 2013 Google announced that they had found a way to identify links from a major backlink network, with other link networks expected to be penalised in 2014).Mass article submissions (submitting the same article to multiple article sites).Foreign language links with English anchor texts or vice versa (for an effective way to do multilingual SEO, visit www.indigoextra.com/multilingual-seo).
The attached Google Zoo infographic has some more predictions for 2014. If it’s right, then anyone practising white hat SEO is likely to be lucky this year. Other predictions include an increased focus on graphic design and the creation of the GooiMac … not all of the predicted Google SEO updates are to be taken seriously, although hopefully they'll give you some tips that prove useful [...]
Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.
It may feel like SEO is changing daily and it can be tempting to throw your hands in the air and give up. But as long as people use search to find what they need, businesses will have to stay in the SEO game.
Now that we've just turned the New Year corner, and can see 2014 straight ahead, it's perhaps time to think about what lies in wait for y2k14. Things continually change in the SEO industry as the tactics and strategies change.
One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients.
Mobile traffic is growing at an alarming rate, but even more alarming might be what a Google Mobile Movement Study mentioned, stating that “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.” This statement alone should highlight the importance of being found via mobile devices.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.