"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?
Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years.
The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".
The Google Penguin update has forever changed the way that SEOs acquire links for their own web properties as well as their clients web properties. On that fateful day in April of 2012, Google made it far more difficult for low quality websites to achieve top search engine rankings by building tons of links using exact and partial match anchor text. This turned the SEO world upside down and has caused many to evolve and change the way they approach search engine optimization forever.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
One of the more recent factors that has had an impact on search ranking is social media.
"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising.
This special series of forthcoming articles on semantic search will take a look at the history behind the development of semantic technology and why it has now become so commercially viable and topical. It will also take a look at how the technology enables “answer engines,” rather than simple search engines, to improve the user experience.
Facebook is becoming more search oriented with the announcement of the Facebook Graph (currently in Beta testing), and Google is becoming more socially oriented as Google+ begins to have more and more of an influence of individual search results.
Although Facebook is coming from the very “social” end of the things and Google is coming from the very “search” end of things, it is clear that both are coming closer and closer together in what looks like one common goal—creating something that dominates both search AND social.
Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.
This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.
Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.
For lack of a better name, we’ll call this new world, “Social SEO.” It’s not a great name, because parts of SEO have been social for a long time, but this is the first time that social signals have been considered a primary ranking factor.
Let’s look at what that means, and how it came about:
For communicators with a content strategy, adjusting to these changes is simple, just like a Mad Men-era advertiser sliding content into a new or newly popular TV series or publication. Pity the poor marketer who once poured time and energy ....
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