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Social Media Marketing Strategies for Engaging Customers

Social Media Marketing Strategies for Engaging Customers | SEO SEM SMI | Scoop.it
Social media is arguably one of the most transformational aspects of our personal and professional lives.

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Genevieve Free's curator insight, March 19, 2013 11:36 PM

the future of marketing using social media

Jesse DeLeon | Inmode Interactive's curator insight, March 20, 2013 11:06 AM

Inmode Interactive & Online Marketing 

 

Website:    www.inmode.com

Facebook:  www.facebook.com/inmode

Linkedin:    www.linkedin.com/in/inmode ;

Twiitter:      @inmodetweets

 

 

Social media is arguably one of the most transformational aspects of our personal and professional lives.

Russ Merz, Ph.D.'s curator insight, March 23, 2013 9:15 AM

Five different strategies are highlighted.

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Microsoft unveils ViralSearch, a Twitter search tool for finding viral content

Microsoft unveils ViralSearch, a Twitter search tool for finding viral content | SEO SEM SMI | Scoop.it

"One of the many undying questions from web publishers, marketers, and regular web users is "what makes something go viral?" which, coincidentally, is also something Microsoft is working on.

 

Today the company revealed a new research project called ViralSearch that uses a search engine to identify the most popular content on Twitter. 

 

ViralSearch scans billions of pieces of information, including news, photos, and video, and assigns a virality rating to the most popular topics based on how the content was shared via Twitter".

 

Read More: http://venturebeat.com/2013/03/05/microsoft-unveils-viralsearch-a-twitter-search-tool-for-finding-viral-content/


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Martin (Marty) Smith's curator insight, March 6, 2013 12:57 AM

Looks cool and surprise from Microsoft.

Elsie Whitelock's curator insight, March 22, 2013 9:51 AM

Pretty cool - another tool to help you identify what works and what doesn't in virally.

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Pure SEO Will Die - Social Media Optimization Will Fill The Gap

Pure SEO Will Die - Social Media Optimization Will Fill The Gap | SEO SEM SMI | Scoop.it

"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".

 

Read More: http://www.quintly.com/blog/2013/02/pure-seo-will-die-social-media-optimization-will-fill-the-gap/


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LaBroi Walton's comment, March 3, 2013 3:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
spzkaz's comment, March 10, 2013 2:45 PM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight, March 16, 2013 5:54 PM

Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v

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SEO or Social Media Marketing?

SEO or Social Media Marketing? | SEO SEM SMI | Scoop.it

"Social media marketing is one way to promote websites, products, services, and brands, but so is search engine optimization (SEO). Which is best? Both?

 

Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years. 

 

The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other".

 

Read More At: http://www.seobuzzinternetmarketing.com/blog/seo-or-social-media-marketing/


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Beny's comment, March 12, 2013 11:47 AM
Im working as a SEO and i would like to work also on SEM but i need how i make this work on 11 sites ?
Celebritize You's comment, March 15, 2013 12:04 PM
I use both strategies for my clients but lean more heavily on social media marketing.
Celebritize You's curator insight, March 15, 2013 12:05 PM

SEO or Social Media Marketing? I use both for my clients. 

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Dump The Anchor Text & Start Focusing On Co-Citations

Dump The Anchor Text & Start Focusing On Co-Citations | SEO SEM SMI | Scoop.it

The Google Penguin update has forever changed the way that SEOs acquire links for their own web properties as well as their clients web properties. On that fateful day in April of 2012, Google made it far more difficult for low quality websites to achieve top search engine rankings by building tons of links using exact and partial match anchor text. This turned the SEO world upside down and has caused many to evolve and change the way they approach search engine optimization forever.


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Level343's curator insight, March 6, 2013 3:00 PM

Outside of earning links and citations naturally, you need to start building this into your strategy and processes. Any time you are producing and publishing content online, that content should be focused around a very specific theme and include non-keyword related anchor text links near the keywords you are targeting.


Again, the whole point of co-citation is to associate words or themes with internal or external links on a page.

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Andy's Answers: How Life Technologies gets enlightened with social media | SmartBlogs

Andy's Answers: How Life Technologies gets enlightened with social media | SmartBlogs | SEO SEM SMI | Scoop.it
Social media is great for earning new fans and getting them to talk about you. But for Life Technologies, word-of-mouth was just the beginning of what the
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How Social Media Impacts SEO: Infographic

How Social Media Impacts SEO: Infographic | SEO SEM SMI | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 

 

One of the more recent factors that has had an impact on search ranking is social media.

  


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Mike Barnes's comment, March 12, 2013 1:31 PM
It's not rocket science - http://seo-alien.com/tips-and-tricks/online-marketing-basics-creating-the-right-foundation/
Mike Ellsworth's curator insight, March 12, 2013 2:38 PM

Wow! One fact on this Infographic says tweeting cuts time to index by half!

VL Digital Marketing's comment, March 13, 2013 3:10 AM
Thanks!
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Will Social Signals Become The New Link?

Will Social Signals Become The New Link? | SEO SEM SMI | Scoop.it

What if Social Media integration took over in terms of the future of Search Engine Optimization?  

 

In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.

 

Read More: 

http://www.searchenginejournal.com/will-social-signals-replace-links/58027/

 


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Matt Carideo's insight:

Great insights and def woread reading.

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Marleen van Thiel's curator insight, February 26, 2013 11:49 AM

YEP!!!

2DiFore Marketing Solutions's curator insight, February 27, 2013 7:55 AM

We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?

Neil Ferree's curator insight, February 27, 2013 11:09 AM

To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business

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21 Social Media Marketing Tips From the Pros | Social Media Examiner

21 Social Media Marketing Tips From the Pros | Social Media Examiner | SEO SEM SMI | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.

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How Search & Social Will Hit The Fast Forward Button In 2013

How Search & Social Will Hit The Fast Forward Button In 2013 | SEO SEM SMI | Scoop.it

"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.

 

Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.

 

Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".

 

Find Out More: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364


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2DiFore Marketing Solutions's curator insight, February 19, 2013 8:13 AM

We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early!

Philippe Trebaul's curator insight, February 20, 2013 7:47 AM
Comment Search & Social Will cliquez sur le bouton Avance rapide En 2013,...

«Les courbes de recherche et social ont fait des pas de géant dans le passé récent. Même il ya deux ans, les gens étaient sceptiques quant à la relation entre la recherche et les médias sociaux.

 

Avance rapide jusqu'en 2013, et nous sommes aujourd'hui confrontés à une recherche complexe et de grande et de l'écosystème social qui offre un monde de possibilités aux spécialistes du marketing de référencement tout en transformant leur rôle.


L'engagement social est de plus en plus dépendante de la qualité du contenu et de la relation entre le social et mobile, ce qui rend essentiel que les commerçants creuser plus profondément dans la recherche, données sociales, locales et mobiles à comprendre comment il peut influer sur le classement ".


Pour en savoir plus:  http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364


How Search & Social Will Hit The Fast Forward Button In 2013 via @amisant http://sco.lt/...


healincomfort's curator insight, February 21, 2013 1:37 AM

add your insight...

 
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How Search & Social Engines Are Using Semantic Search

How Search & Social Engines Are Using Semantic Search | SEO SEM SMI | Scoop.it

The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising.

 

This special series of forthcoming articles on semantic search will take a look at the history behind the development of semantic technology and why it has now become so commercially viable and topical. It will also take a look at how the technology enables “answer engines,” rather than simple search engines, to improve the user experience.

 

Rad More: http://searchengineland.com/semantic-search-what-is-it-how-are-major-search-and-social-engines-use-it-part-1-133160


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Facebook’s Graph Search and Google+ : Who Will Win the Fight for Social AND Search?

Facebook’s Graph Search and Google+ : Who Will Win the Fight for Social AND Search? | SEO SEM SMI | Scoop.it

Facebook is becoming more search oriented with the announcement of the Facebook Graph (currently in Beta testing), and Google is becoming more socially oriented as Google+ begins to have more and more of an influence of individual search results.

 

Although Facebook is coming from the very “social” end of the things and Google is coming from the very “search” end of things, it is clear that both are coming closer and closer together in what looks like one common goal—creating something that dominates both search AND social.


Read More: http://www.searchenginejournal.com/facebooks-graph-search-and-google-for-social-does-one-have-to-prevail/59558/

 


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Torus Digital Marketing's curator insight, February 27, 2013 11:21 AM

Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies.

Ari Meier's curator insight, February 28, 2013 1:04 AM

In a few years, as Google and Facebook encroach more into each others' territories; Google buys Facebook and shuts it down.

Gareth Harris's curator insight, February 28, 2013 5:50 AM

I'm currently use facebook and Google+ and it will be interesting to see what happens over the coming months. Do you have any thoughts on what might happen?

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Facebook Graph Search: Is It The Future of SEO? | Business 2 Community

Facebook Graph Search: Is It The Future of SEO? | Business 2 Community | SEO SEM SMI | Scoop.it

Last week, Zuckerberg officially announced a new feature – Facebook’s Graph Search – at a press conference.

This entirely social-driven search engine allows users to find people, pages and places through the likes and shares of their Facebook community.

 

Search engine optimization for Facebook is nothing new – in fact, it has been part of the overall SEO strategy for years. What is new, however, is the overall implication that Facebook likes, shares, and posts from friends will have on search results and how it may or may not influence buying decisions.

 

Will Facebook take over the search market? 


Read more at: http://www.business2community.com/facebook/facebook-graph-search-is-it-the-future-of-seo-0421607


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Albert McVities's comment, March 21, 2013 2:48 AM
facebook is now the world most famous social networking site but still they work toward IMC strategy, trying to increase user engagement and experience through facebook
Flying_Ray's comment, March 21, 2013 4:20 AM
Yeah Albert, Facebook is a good example of a company that is continually making technical improvements to try and better their users experience. Though, many users seem to reject these developments at first as it means they have to relearn how to use something which has become a part of their daily routine. It makes you wonder how Facebook could make improvements without lowering customer satisfaction? Managing such would surely help their brand equity and extend its relevance as a social network platform.
Gerry O'Beirne Dunn's comment, March 21, 2013 6:38 PM
It's almost funny to think that a social media platform like Facebook, where they would be able to get a multitude of suggestions from current users for improvements, has trouble managing improvements to their service, that users accept. Services like Google and Facebook are becoming integrated with cellphones and tablets, so its important that the improvements they make are both necessary and substantial otherwise users may not be pleased with the direction they are going.
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7 Ways to Network On Twitter | Socialnomics

7 Ways to Network On Twitter | Socialnomics | SEO SEM SMI | Scoop.it
Twitter has grown by leaps and bounds. It's no longer just a place for teens to Tweet about their shoes, it can also be a great place to network with others.

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Eric Topol: Medical technology revolution needs validation to move forwar Read more: Eric Topol: Medical technology revolution needs validation to move fwd

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16 Ways Businesses Are Using Twitter Vine

16 Ways Businesses Are Using Twitter Vine | SEO SEM SMI | Scoop.it
Twitter Vine: here are some creative ways businesses are using these short, six-second videos to engage with Twitter followers and Facebook friends.

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Defining Social SEO

Defining Social SEO | SEO SEM SMI | Scoop.it

For lack of a better name, we’ll call this new world, “Social SEO.” It’s not a great name, because parts of SEO have been social for a long time, but this is the first time that social signals have been considered a primary ranking factor. 

 

Let’s look at what that means, and how it came about:

http://www.searchenginejournal.com/social-seo-insights-for-the-new-age-of-search/59803/


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Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed

Good Bye Anchor Text, Welcome Co-Citations: Revolution in Link Building for 2013 Revealed | SEO SEM SMI | Scoop.it
The Google Penguin update has changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons o

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Level343's curator insight, February 1, 2013 12:28 PM

No matter how the link was obtained, you clearly have more control over the anchor text if have direct control over the link. Google isn’t, for the most part, interested in links that you have built yourself. There areexceptions. For example, if your reach is big enough to get links from prominent sites on the web, links that you directly build as a result are a genuine indication of your influence on the web.


But, in general, Google wants to see sites linking to you simply because they like the content, feel it’s relevant, and want to share it with their audience. A link with highly optimized anchor text simply doesn’t look natural. It means there’s a much higher chance you had direct control over the creation of that link. If most of your links have optimized anchor text, it means you probably built most of them yourself.

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SEO in 2013: The Rising Influence of AuthorRank

When considering major trends impacting SEO in 2013 it's clear that AuthorRank will play an increasingly important role in marketers' search strategies.

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You Don't Need a Facebook Strategy (You Need a Content Strategy ...

You Don't Need a Facebook Strategy (You Need a Content Strategy ... | SEO SEM SMI | Scoop.it
For communicators with a content strategy, adjusting to these changes is simple, just like a Mad Men-era advertiser sliding content into a new or newly popular TV series or publication. Pity the poor marketer who once poured time and energy ....
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