Facebook Fans Buy Your Facebook fan pages serve as the main platform for engagement with your friends and associates. For businesses using Facebook, this is the main platform for connecting with prospects and when ...
2013 Small business trends, social media time suck, behind Penguin, selling with psychology, gaining leads without content, this week in LyntonWeb's Friday Five.
Hey, it’s Friday already? How fast was this week? Well, we’re not going to complain about it. Here’s something else we won’t complain about—it’s The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, keeping you up to date with the latest news, trends and tips from the past week. What you’ll find in this list…
Trends for Small Business in 2013Is Social Media a Time Suck for Your CompanyWhat’s Behind Google PenguinUse Psychology to Convert LeadsContent is Not the Only Way
1. 5 Trends That Will Shape Small Business in 2013
(Dust Tape Marketing) As you start preparing for next year, you may wish you had a crystal ball to see what’s in store for your business. Lucky for you, for the past three years at Open Forum, I’ve been suggesting imminent trends that will most impact small businesses in the coming year. Well, it’s that time of year again; and hopefully this list will help you position your business for growth. The most significant change I’ve witnessed over the last few months is that both consumers and small-business owners have accepted that some things have changed forever. There’s also a sense that, regardless of technological advancements, businesses need to return to being more about people.
2. If You Dispel Social Media as a Time Suck, You Probably Suck At It
(Social Media Today) Vertical Response created an absolutely killer infographic, which examines time spent on social media by small businesses. Then, their CEO Janine Popick followed with a wonderful article published on Inc. com, "Where CEOs Spend Their Time (& Money) on Social Media," which made the rounds big time. So I come not to criticize. Not to plagiarize. And really, not even to prophesies. I'm not a social media expert (is anyone?), so much as an advocate, user, observer, reviewer, hole-pointer-outer, and occasionally, consultant. However, the spirit of social media is to exchange ideas, connect, and of course, converse. I want in.
3. Google Penguin: What Lurks Beneath the Surface?
(SearchEngineWatch) Much has already been written about the Google Penguin updates, and the impact these have had on websites and businesses. Other than clean up the quality of Google's index what else could the objective of Penguin be? Much like the icebergs that so often surround penguins, the Penguin updates have much, much more going on below the surface. In order to fully understand how an update works, we also need to understand the purpose behind it. To get below the surface, we need to gather some background.
4. 10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]
(SocialFresh) When it comes to converting more customers… The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business. We are all different, but in many instances our brains are prone to react in a similar manner. Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services. Below are 10 studies that reveal such insights into the minds of your customers.
5. No, Content is Not the Only Way
(SEOMoz) Remember that the picture of marketing on the web is not just search and it's not just social and it's not just content. It's all of these things, and a lot of these can input and provide great, great return on investment if you're willing to invest in them.
It's been an exciting week for social media news. Our weekly roundup has never been so full.
Coca-Cola first retail brand to reach 50 million Facebook fans On Tuesday, Coca-Cola became the first retail brand to pass 50 million Facebook fans. The milestone had previously only been reached by services such as YouTube and Facebook, celebs, and The Simpsons. To mark the achievement, they have launched a new app. The app encourages their fans to submit ideas for inventions and causes, so that the 50m strong community can do something to improve the world. According to Mashable, Coca-Cola will provide support for one of the ideas and will unveil the result next year.
‘Social enterprise’ trademark row hots up Last month we found out that Salesforce is attempting to trademark the term ‘social enterprise’. They use the term to describe enterprises which embrace social media to engage with their customers. This has sparked a row as the term has long been used to describe businesses that exist to tackle social and environmental issues. This week, things have escalated with Salesforce chief executive Marc Benioff receiving a letter signed by Nobel Peace Prize laureate Professor Muhammad Yunus, and over 50 other high profile figures asking him to end the pursuit. You can see the full story on Business Zone and there is also an interesting piece in which Luke Brynley-Jones shares his thoughts.
LinkedIn becoming Facebook with new notifications
Following their updates to the newsfeed a few weeks ago, LinkedIn have again moved a step closer to becoming Facebook by introducing a notifications feature. According to their official blog, LinkedIn notifications will appear as a flag at the top of the screen and show when someone views your profile, accepts an invitation, or likes or comments on something you shared.
Bing expands Facebook integration Inside Facebook report that Bing has added a new feature, allowing users to search their Facebook friends’ photos directly within the search engine. Facebook themselves have never implemented a photo search option, so this tool is the first of its kind. You can access the tool at http://www.bing.com/friendsphotos
Facebook increases its effort to remove false likes
Facebook’s bot problem has received a lot of coverage recently, and it seems the network is responding. Inside Facebook report that the Facebook security team are introducing an automated system to “remove Likes obtained through malware, compromised accounts, deceived users or purchased bulk Likes.” On average less than 1% of Likes are removed, so the honest Facebook page shouldn’t see much effect. Could this finally be the end to purchased Facebook Likes?
Obama’s “epic” Twitter response to Clint Eastwood at the RNC The most RT’d Tweet of the Republican National Convention came from Barrack Obama’s social media team. Shortly after Clint Eastwood’s 12 minute ramble to an “invisible Obama” on an empty chair, Twitter was flooded with voters mocking his performance. Obama’s team responded with three short words; “This seat’s taken”.
Embedded Tweets for your website Twitter is introducing a new tool allowing you to embed a timeline of Tweets to your website. This is already being used by ESPN who are using the tool to show Tweets about the US Open Tennis. One of the key elements is that you can reply, RT or favourite displayed Tweets in exactly the same way as you can on Twitter. This is a neat tool and we will no doubt make use of it on our own event websites in the future. See the full story on The Wall.
Notifications API allows 3rd parties to send Facebook users notifications at any time According to The Next Web, third parties are now able to send customer notifications to their users at any time. This has the potential to upset Facebook users, for whom the notifications system is already fairly flooded. Developers do not need any additional permissions and users would have to manually turn the feature off to avoid receiving these notifications. It seems Facebook are well aware of the risks involved and have asked developers to be mindful of the frequency and the language they use.
Twitter remembers Neil Armstrong Following the death of astronaut and first man on the moon, Neil Armstrong, on August 25th, 1.6 million people took to Twitter to offer condolences and say goodbye. Twitter have put together this data visualisation to show how the news spread across the globe.
The Google trap for SEO spammers This latest patent story from Google is big news for anyone in the SEO industry. As Econsultancy explain, “the patent relates specifically to the practice of not altering ranking positions immediately after an on or offsite tweak that merits such a change”. It is suggested that Google has made these changes to catch anyone using spam SEO techniques.
Facebook Timeline has made pages more social It’s been 6-months since Facebook introduced Timeline for business Pages. In light of this anniversary, a post on AllFacebook has argued that the transition has forced businesses to make their pages more social. The widespread use of landing pages previously saw users dumped onto a static “non-living” page, but now that you’re bringing them straight to your timeline, users can see the posts you’re making and the level interaction on your page. They can then make an informed decision on whether they want to be a part of that community, and this has forced Community Managers to foster engagement and create an inviting experience.
Ryanair chief Michael O’Leary calls Facebook critic “an idiot” A couple of weeks back, we featured a story about a Ryanair complaint that generated huge support on Facebook and currently has over 500,000 Likes. At a press conference yesterday Ryanair CEO, Michael O’Leary, was questioned about the incident and was not particularly sympathetic. According to The Wall, the woman has written to O’Leary asking for compensation, to which he responded “it was your f**k-up”. He also stated that 99.98% of Ryanair passengers successfully print their boarding passes in advance and “to those who don’t, we say quite politely: ‘Bugger off’ ”. Never one to miss a good PR opportunity!
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