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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | NSW SEO Consultant | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?

 

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

 

As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky, Josepf J Haslam
Todd Johnson's insight:

The trick- what data is applicable!!

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Jeff Domansky's curator insight, October 29, 2013 10:08 AM

It's important to ensure that your social media marketing programs measure up. Heere are five tips to help.

Jim Niemela's curator insight, November 1, 2013 4:05 PM

Great social media and SEO advice

 

NSW SEO Consultant
Hi There,

Todd Johnson here. I am a proud resident of beautiful Ballina and the owner of Australian Website Development, a company that offers Business Catalyst based web development and specialist SEO solutions for a wide range of businesses all around Australia. What can I say? I'm a happy man!
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Remember Henry Ford?

Remember Henry Ford? | NSW SEO Consultant | Scoop.it
The MOQGroup concept is based on the sharing of Minimum Order Quantities by businesses who wouldn't otherwise be able to meet the MOQ on their own.
Todd Johnson's insight:
MOQ – The Problem

Every SME and small business owner involved in the supply chain of manufactured goods and industrial inputs is undoubtedly aware of the MOQ (Minimum Order Quantity) problem when it comes to trying to buy direct from manufacturers.

 

Small business owners are, by and large, resourceful and enterprising people. They generally have an instinct for procuring quality supplies at a low cost. They know that it gives them a competitive edge. Going to wholesalers is not a preferable option, as better, ‘factory direct’ prices are a far more attractive option.

 

With China being the world’s foremost manufacturing base, SMEs are naturally looking to import direct from China. However, there are many problems that must be overcome before the SME can get to claim the prize of low-cost supplies. For most people, these problems are all too much, leaving them exasperated, disillusioned and disenchanted.

 

The foremost problem in trying to buy good-quality products directly from factories in China is a combination of the factories’ MOQ requirement and product quality control. The order quantity is simply too large for the average SME to handle, and typical SME importers do not have the resources and skills to check China factory orders before shipment.

 

The MOQ problem is not confined to just China. SMEs find the same MOQ problem with factories throughout both the developed and developing world. The manufacturing system itself cannot change to accept small orders direct from SMEs because Minimum Order Quantity lies at the very heart of manufacturing economy of scale, where factories do production runs against large single orders.

more...
Todd Johnson's curator insight, July 26, 11:49 PM
MOQgroup is a Ground breaking B2B Solution - Import from China without the Trouble

The MOQgroup mission,

.To empower SMEs worldwide with the cost advantage that they have been denied.

. To make it possible, simple, and cost-effective for SMEs' to meet factory MOQ by MOQ Sharing (MOQs).

. To streamline the whole import/export and international remittance process so that SMEs can get goods to their doors for the same price that the retail giants pay. Rather than settling for lower quality imports from factories, the idea is to create buyer groups that are capable of purchasing the minimum order quantities of any reputed Chinese manufacturer.

This is the platform for you to create and manage these buyer groups as self-managed and independent cells under the MOQs Founding Principles.

MOQgroup is designed to allow small and medium scale companies to be able to buy wholesale from China without making huge investments. The 's' in MOQs stands for 'sharing' and that's what our growing database of buyers will be doing on this revolutionary platform. For the small-scale retailer, MOQs is the one and only option to help you grow and prosper.

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The 10 Best Technology Advances of 2013 :: Blogs :: List of the Day :: Tech :: Paste

The 10 Best Technology Advances of 2013 :: Blogs :: List of the Day :: Tech :: Paste | NSW SEO Consultant | Scoop.it
The 10 advances in technology from 2013 that will be remembered.

Via Tiaan Jonker
Todd Johnson's insight:

The top ten!!

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Michael MacNeil's curator insight, December 31, 2013 9:08 AM

keeping up is hard to do!

dhubdotnet's curator insight, January 16, 4:00 PM

Going through the list there are some very clever gadgets. The Bionic Eye is one to be talked about. It has a very clever concept and will help millions of people once it is proven to be a success worldwide.

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Accommodation - Two Shores Holiday Village

Accommodation - Two Shores Holiday Village | NSW SEO Consultant | Scoop.it
Self Contained Cabin accommodation at Two Shores Holiday Village offers full modern facilities. The views from the Waterfront accommodation are magnificent and you can feed the Pelicans and Ducks at sunset from your cabin overlooking the lake.
Todd Johnson's insight:

Best Iluka Cabins on the clarence!!

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10 Tips for Improving Your Mobile Advertising Campaign

10 Tips for Improving Your Mobile Advertising Campaign | NSW SEO Consultant | Scoop.it
Figuring out how to use mobile ads for a startup or small business isn't easy. Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix ca...

Via Kamal Bennani
Todd Johnson's insight:

Not having a mobile website is like having your business closed on a Tuesday.

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Meta Description Tag Duplication

http://stewartmedia.biz Matt Cutts this week answered a question about Meta Description tags. An often ignored tag. Do you have this problem?
Todd Johnson's insight:

Slowly worked our way out of it... nps!!

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Todd Johnson's curator insight, November 19, 2013 4:23 PM

Best SEO company Melbourne

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5 social media metrics that your business should be tracking

5 social media metrics that your business should be tracking | NSW SEO Consultant | Scoop.it

As data gets bigger, more ubiquitous, and more social, you’re right in assuming that at least some of it is important to you and your business. You’re posting regularly and engaged with social media. But are you using it correctly? Getting optimal results for your business? And how, exactly, are you supposed to know?

 

The trick is to identify specifically what social data is relevant – and to analyze just exactly what that data means. There are a slew of metrics, tools, and services to help you make sense of your business’ social data, as with any other data you’re managing.

 

As a general rule, seek out rates and more nuanced metrics, avoid overemphasizing simple counts and totals. Here, we highlight five of the most important social media metrics you should be tracking – and they’re not just the usual suspects....


Via Jeff Domansky, Josepf J Haslam
Todd Johnson's insight:

The trick- what data is applicable!!

more...
Jeff Domansky's curator insight, October 29, 2013 10:08 AM

It's important to ensure that your social media marketing programs measure up. Heere are five tips to help.

Jim Niemela's curator insight, November 1, 2013 4:05 PM

Great social media and SEO advice

 

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NEWSNIGHT: Paxman vs Brand - full interview

Newsnight's Jeremy Paxman talks to Russell Brand about voting, revolution and beards.
Todd Johnson's insight:

When did you last vote?

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SEOCheatSheet_2-2013.pdf

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HubSpot’s Dharmesh Shah on the Value of Content Marketing - Curata Blog

HubSpot’s Dharmesh Shah on the Value of Content Marketing - Curata Blog | NSW SEO Consultant | Scoop.it
Todd Johnson's insight:

Fresh content- it's what Google wants!!

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | NSW SEO Consultant | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns
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Tom Pick's comment, August 8, 2013 4:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
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Terry's story- why insurance matters

a quick look into why Terry is in the insurance business. People just dont realise they are not bullet proof and they need to think and do something about th...
Todd Johnson's insight:

Sydney Financial Services- Awesome video... must watch!!

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ACCC plans more action against $500 million group-buying industry after labelling Scoopon 'misleading' and 'deceptive'

ACCC plans more action against $500 million group-buying industry after labelling Scoopon 'misleading' and 'deceptive' | NSW SEO Consultant | Scoop.it
THE Australian Competition and Consumer Commission is preparing to take further legal action against the $500 million "group-buying" industry after accusing online sales site Scoopon of misleading and deceptive conduct.
Todd Johnson's insight:

Scoopon is one of the top half dozen players in the market, having sold discount vouchers to two million customers.

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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | NSW SEO Consultant | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
Todd Johnson's insight:
 Optimizing Your LinkedIn
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Remember Henry Ford?

Remember Henry Ford? | NSW SEO Consultant | Scoop.it
The MOQGroup concept is based on the sharing of Minimum Order Quantities by businesses who wouldn't otherwise be able to meet the MOQ on their own.
Todd Johnson's insight:
MOQgroup is a Ground breaking B2B Solution - Import from China without the Trouble

The MOQgroup mission,

.To empower SMEs worldwide with the cost advantage that they have been denied.

. To make it possible, simple, and cost-effective for SMEs' to meet factory MOQ by MOQ Sharing (MOQs).

. To streamline the whole import/export and international remittance process so that SMEs can get goods to their doors for the same price that the retail giants pay. Rather than settling for lower quality imports from factories, the idea is to create buyer groups that are capable of purchasing the minimum order quantities of any reputed Chinese manufacturer.

This is the platform for you to create and manage these buyer groups as self-managed and independent cells under the MOQs Founding Principles.

MOQgroup is designed to allow small and medium scale companies to be able to buy wholesale from China without making huge investments. The 's' in MOQs stands for 'sharing' and that's what our growing database of buyers will be doing on this revolutionary platform. For the small-scale retailer, MOQs is the one and only option to help you grow and prosper.

more...
Todd Johnson's curator insight, July 27, 1:50 AM
MOQ – The Problem

Every SME and small business owner involved in the supply chain of manufactured goods and industrial inputs is undoubtedly aware of the MOQ (Minimum Order Quantity) problem when it comes to trying to buy direct from manufacturers.

 

Small business owners are, by and large, resourceful and enterprising people. They generally have an instinct for procuring quality supplies at a low cost. They know that it gives them a competitive edge. Going to wholesalers is not a preferable option, as better, ‘factory direct’ prices are a far more attractive option.

 

With China being the world’s foremost manufacturing base, SMEs are naturally looking to import direct from China. However, there are many problems that must be overcome before the SME can get to claim the prize of low-cost supplies. For most people, these problems are all too much, leaving them exasperated, disillusioned and disenchanted.

 

The foremost problem in trying to buy good-quality products directly from factories in China is a combination of the factories’ MOQ requirement and product quality control. The order quantity is simply too large for the average SME to handle, and typical SME importers do not have the resources and skills to check China factory orders before shipment.

 

The MOQ problem is not confined to just China. SMEs find the same MOQ problem with factories throughout both the developed and developing world. The manufacturing system itself cannot change to accept small orders direct from SMEs because Minimum Order Quantity lies at the very heart of manufacturing economy of scale, where factories do production runs against large single orders.

Rescooped by Todd Johnson from SEO and Social Media Marketing
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10 Old School Matt Cutts Videos You Need to Watch

10 Old School Matt Cutts Videos You Need to Watch | NSW SEO Consultant | Scoop.it

'While his new videos are usually fairly helpful, I recently went through some of the old school archives from 2009-2011. Although long forgotten, many of these older videos are overflowing with SEO golden nuggets. And because there weren’t thousands of people clamoring for slips and SEO secrets back then, he tends to be a bit more straightforward and less cryptic than he is now.

 

I decided to share the 10 best videos from that era. Although a bit older, the insights are still relevant today. And when put into practice, they’ll give you some actionable SEO insights you can apply to your site’s SEO campaigns'.

 

Read more at: http://www.searchenginejournal.com/10-old-school-matt-cutts-videos-need-watch/82077/


Via Antonino Militello
Todd Johnson's insight:

Thanks for the Scoop 

@Antonino Militello
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Google Zeitgeist 2013

Google Zeitgeist 2013 | NSW SEO Consultant | Scoop.it
What did the world search for in 2013? Watch the moments that made this year memorable. #Zeitgeist2013
Todd Johnson's insight:

Google Trends for 2013

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Rescooped by Todd Johnson from WordPress Google SEO and Social Media
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Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser

Google's 200 Ranking Factors, the complete list an infographic /@BerriePelser | NSW SEO Consultant | Scoop.it
Google's 200 Ranking Factors, the complete list an infographic The Google Panda update began the process of putting emphasis on the quality of the backlink

Via WordPress SEO & Social Media
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Alexander Abramov's curator insight, December 1, 2013 5:59 AM

Impressive work!

Alessandro Brusamento's curator insight, December 3, 2013 8:59 AM

Interessante ed impressionante infografica che spiega a grandi linee su cosa si basa l'algoritmo di Google

Mark Heinrichs's curator insight, December 4, 2013 2:02 AM

The ultimate checklist for SEO. Start your website optimization the right way and white-hat. Learn 200 ranking factors that will give you the advantage over your competition in a beautiful infographic.

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Meta Description Tag Duplication

http://stewartmedia.biz Matt Cutts this week answered a question about Meta Description tags. An often ignored tag. Do you have this problem?
Todd Johnson's insight:

Best SEO company Melbourne

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Todd Johnson's curator insight, November 28, 2013 12:36 PM

Slowly worked our way out of it... nps!!

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Mobile commerce booming on TheCatchOfTheDay

Mobile commerce booming on TheCatchOfTheDay | NSW SEO Consultant | Scoop.it
Up to 62 per cent of purchases made via devices, online retailer says.
Todd Johnson's insight:

The Catch Group revealed that around 62 per cent of the firm’s purchases are made through tablets or smartphones.

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Google Shopping : Shopping Campaigns

Learn more about a new campaign type for your Product Listing Ads (PLA) called Shopping campaigns. Shopping campaigns is a better way to promote your product...
Todd Johnson's insight:

A better way to promote yourm products,

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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | NSW SEO Consultant | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
Todd Johnson's insight:

With the Hummingbird update, there may be more of an emphasis on the social signals being generated from social platforms?

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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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Leveraging Pinterest for SEO and E-commerce

Leveraging Pinterest for SEO and E-commerce | NSW SEO Consultant | Scoop.it
Pinterest represents a virtually untapped marketing channel for online retailers and brands. It's capable of driving incremental revenue, improving SEO performance, and increasing brand awareness. Here's how to pin and win for SEO and e-commerce.

Via Bonnie Burns
Todd Johnson's insight:

Here's how to pin and win for SEO and e-commerce

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Bonnie Burns's curator insight, August 5, 2013 11:09 AM

Most social media channels lack the ability to drive non-assisted conversions and rely on attribution to justify spend. New studies are constantly being released showing that referral traffic from Pinterest converts directly into e-commerce conversions.

Chafik Yahou's curator insight, August 7, 2013 9:14 AM

Pinterest et SEO, encore inexploité Pinterest un outil puissant pour les marques et e-commerçants qui permet de se s'affranchir de google.

Sumaiya Banu's curator insight, August 26, 2013 6:14 AM

Market research has proven that customers feel more connected to a brand when they like the person behind it; to that end, blogs and forums are a great way to convey your own personality. Businesses really benefit from forum conversations, too, which provide valuable insight into customers’ thoughts and experiences.

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SEO Is Dead.. again apparently

SEO Is Dead.. again apparently | NSW SEO Consultant | Scoop.it
http://stewartmedia.biz Yet another story published in the mainstream press proclaiming the death of SEO and why you should social media optimise! LOL. There...
Todd Johnson's insight:

possibly the best industry related vid I have seen this year!!!

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How has query syntax changed since voice search has become more popular?

How has query syntax changed since voice search has become more popular? Blind Five Year Old, SF, CA Have a question? Ask it in our Webmaster Help Forum: htt...
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Conversational earch

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Evolution of Search - Whiteboard Friday - Danny Sullivan

Knowing where we're going often means knowing where we've come from. The history of search engines is a short one, but one of constant change. In today's Whi...
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MUST WATCH VIDEO- SEO

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