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SEO versus ROI - TG Daily

SEO versus ROI
TG Daily
Some people feel that SEO should not be judged by the same criteria as other marketing efforts but others feel that SEO should be held accountable.
Ken Cook's insight:

SEO "versus" ROI? Bad title, but a good thought starter for how we measure SEO results. For me it's in how many dollars flow out compared to how many dollars flow in. Do you measure it differently?

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Press Releases Still an SEO Strategy? The Experts Speak

Press Releases Still an SEO Strategy? The Experts Speak | SEO Professional | Scoop.it
Lately I have been surprised at how many times I have seen people/companies with "Press Releases" listed as one of their main SEO strategies. I thought this wa (RT @AuthorityLabs: Press Releases Still an SEO Strategy?
Ken Cook's insight:

Press releases are to SEO what newspaper ads are to SEO. Who has a list of PR sites which are not no-follow?

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7 Simple Steps to Writing Product Descriptions that Sell – 3cseo

7 Simple Steps to Writing Product Descriptions that Sell – 3cseo | SEO Professional | Scoop.it
#SEO 7 Simple Steps to Writing Product Descriptions that Sell http://t.co/fy5Avgzlmb
Ken Cook's insight:

Ah, the constant battle between inventor/manufacturer/distributor and the content writer.

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A Very Mild Case of Google Penguin?

A Very Mild Case of Google Penguin? | SEO Professional | Scoop.it
Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."
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