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The Six Insider’s Secrets of Crafting Your Content Strategy [Infographic]

The Six Insider’s Secrets of Crafting Your Content Strategy [Infographic] | SEO, PPC & Social Media | Scoop.it
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read on. Here are some tips that can be applied to your content strategy.

Via Ally Greer
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Ally Greer's curator insight, October 11, 2013 10:44 PM

While it will always be debated whether or not it's possible to create viral content, these are some of the qualities of content that has gone viral in the past.


Connecting with the emotions of your audience, as well as providing them with interesting stories and practical value, is one of the most important aspects of creating relatable content. And don't forget, relatable = shareable! 

Emmanuel 'Manny' Gigante's curator insight, October 13, 2013 5:11 PM

 great info for your content plans

Jackie Sue Griffin's curator insight, October 16, 2013 4:51 PM

So helpful!

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | SEO, PPC & Social Media | Scoop.it

Via The Digital Rocking Chair
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Elena Savina's curator insight, December 2, 2015 10:33 AM

инфографика, как сделать хорошую историю.

Mary Westcott's curator insight, March 1, 3:14 PM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

Marisa d's curator insight, March 11, 5:22 AM

Maybe a tad too complex for our young students, but still a nice way of understanding the foundations of storytelling!!

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Cómo hacer marketing con las cuentas oficiales del servicio de mensajería Line.

Cómo hacer marketing con las cuentas oficiales del servicio de mensajería Line. | SEO, PPC & Social Media | Scoop.it

El Diseño de las cuentas oficiales  de Line es similar al timeline de facebook  : Foto de perfil y portada. Información, una breve descripción de la página. Número de seguidores. Post publicados.


Via Jesus Alvarez desde www.sercompetitivos.com
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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | SEO, PPC & Social Media | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
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Paul Reichman's curator insight, October 4, 2013 1:47 AM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 7:35 PM

add your insight...

 
Nick Peperell's curator insight, October 5, 2015 5:35 PM

Should we be publishing content when Europe and the US are both awake.? The science and common sense seems to think so.!

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The 3 Content Marketing Strategies Your Program is Missing

The 3 Content Marketing Strategies Your Program is Missing | SEO, PPC & Social Media | Scoop.it
As our recently released 2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy.
Ouch!
Why is this so critical?

Via Thomas Faltin
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Managing a Marketing Strategy Change - Content Marketing Institute

Managing a Marketing Strategy Change - Content Marketing Institute | SEO, PPC & Social Media | Scoop.it
Managing change is a challenging part of a content marketer's job. Use these 5 guidelines to change your marketing strategy from below to get executive buy-in.
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Google's Matt Cutts on Content Curation and SEO

Google's Matt Cutts on Content Curation and SEO | SEO, PPC & Social Media | Scoop.it

Is it useful to have a section of my site that re-posts from other sites?

 

 


Via Guillaume Decugis, Jeff Domansky
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Thorsten Strauss's curator insight, September 3, 2013 9:37 AM

Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates. 

Jeff Domansky's curator insight, October 3, 2013 9:35 PM

Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase:  "Add value!"

Steve Hartkopf's curator insight, October 7, 2013 8:18 PM

Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.

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14 WordPress Content Marketing Plugins - Small Business Trends

If you're using WordPress for your small business website, you have access to thousands of WordPress content marketing plugins that can enhance your site's functionality and effectiveness. Nearly all companies engage in ...
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Small data is where it’s at! - Social Media Explorer | #TheMarketingAutomationAlert

Small data is where it’s at! - Social Media Explorer | #TheMarketingAutomationAlert | SEO, PPC & Social Media | Scoop.it
Tracey Parsons laments that Marketing strategies built on bad data are doomed.

 

Key excerpt...

 

I think we are thinking about it all wrong. People are not data files, or “consumers”. People are people. They are individuals with interests, needs and intentions. Sometimes, they have an honest intention to explore your products and services. When they do, they will do so in an honest way. But, they are not going to fill out a massive form to get a little information. They will give you small data. Just enough to get the information they need to satisfy their questions, curiosity and intent. When people signal their intent by sharing a little bit of their small data, their personal data, it is up to us to nurture that relationship. When we are respectful of our customer, their privacy and their data, we have a much better chance at nurturing that relationship enough to grow the customer profile over time to get an honest, true picture of your customer. Not the dishonest one begotten by spying and trickery.

 

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Via marketingIO
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marketingIO's curator insight, October 4, 2013 1:38 AM

Can't argue relative to B2C, however, the point is applicable to B2B. Our B2B data world is relatively small and controllable...and can be validated...even manually. As I've said before, our data will not be Big for a while.

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Why Local PPC Needs Call Tracking - Search Engine Watch (#SEW)

Why Local PPC Needs Call Tracking - Search Engine Watch (#SEW) | SEO, PPC & Social Media | Scoop.it
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show clients you're measuring the right activity, and keep clients longer.
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The 10 Most Useful Buffer Features for a More Powerful Social Media Presence

The 10 Most Useful Buffer Features for a More Powerful Social Media Presence | SEO, PPC & Social Media | Scoop.it
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks.

Via Jaana Nyström
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Henrik Safegaard - Cloneartist's curator insight, October 11, 2013 5:57 PM

Buffer makes it easy to share updates to social networks at optimal times, but it’s even better when that can become part of your normal workflow. Click to chek it out.

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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | SEO, PPC & Social Media | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 21, 2013 1:09 AM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 9:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 5:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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What Every Blogger Needs to Know About Pinterest Rich Pins

What Every Blogger Needs to Know About Pinterest Rich Pins | SEO, PPC & Social Media | Scoop.it
Are you a blogger actively pinning your content to Pinterest? What every blogger needs to know about Pinterest rich pins.

Via Stefano Principato
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Stefano Principato's curator insight, October 6, 2013 8:12 AM
How to Set Up Pinterest Rich Pins
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3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog | SEO, PPC & Social Media | Scoop.it
There are a range of of social media tools to identify influential bloggers. Here are 3 cool tools to assist you in your blogger outreach strategies.

Via Sandra Brevett
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Google’s Keyword Planner: What’s changed and is it any good? | PPC Hero®

Google’s Keyword Planner: What’s changed and is it any good? | PPC Hero® | SEO, PPC & Social Media | Scoop.it
A look into the new Keyword Planner in Google AdWords. We explore the various new options available in the tool and how to utilize them, with PPC Hero. (RT @ppchero: Google’s Keyword Planner: What’s changed and is it any good?
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PPC for Lead Generation: How to Get More Leads with PPC ...

PPC for Lead Generation: How to Get More Leads with PPC ... | SEO, PPC & Social Media | Scoop.it
Want to get more leads through PPC? Learn how to use AdWords advertising for effective lead generation. Feed your lead funnel with PPC ads and landing pages.
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Using SEO to Drive Content Marketing - Practical Ecommerce

Using SEO to Drive Content Marketing - Practical Ecommerce | SEO, PPC & Social Media | Scoop.it
Castleford Media (blog)
Using SEO to Drive Content Marketing
Practical Ecommerce
If you think search engine optimization is just keyword repetition and directory submissions to fatten up your link profile, you're living in 2006.
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6 PPC Tasks That Are Ideal for an Intern - Search Engine Watch ...

6 PPC Tasks That Are Ideal for an Intern - Search Engine Watch ... | SEO, PPC & Social Media | Scoop.it
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn.
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5 SEO Strategies Every Company Needs to Master - Marketing Action Blog - Act-On | #TheMarketingAutomationAlert

5 SEO Strategies Every Company Needs to Master - Marketing Action Blog - Act-On | #TheMarketingAutomationAlert | SEO, PPC & Social Media | Scoop.it
This new infographic illustrates the 5 SEO strategies that Martin Laetsch will talk about in New Orleans at the AMA annual conference Sept 9-11.

 

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marketingIO's curator insight, September 30, 2013 12:48 AM

There's disagreement with #2: I've scooped articles where the authors have demonstrated little impact on SEO from Google Authorship.


Courtney Elyse's curator insight, October 3, 2013 4:13 PM

Content comes in all forms. One of my favorites? Infographics!

ashish das's curator insight, June 1, 2015 9:34 PM

nicely shown important parts of digital marketing with do's and don't

these need to be use by every company to boost their business via digital marketing services all the parts are necessary as shown it is not only online marketing verses offline but we have to get involve in it..........

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How to Build Your First Content Marketing Strategy

How to Build Your First Content Marketing Strategy | SEO, PPC & Social Media | Scoop.it
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.

Via Sandra Brevett
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Caren Cantrell's curator insight, October 7, 2013 8:24 PM

Much of this could be said to apply to how you write your non-fiction book that becomes your main lead generation tool. But even those of us not using our books to generate business must have a website with compelling content from which to promote and sell our books.