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Google Fires First Shot in War on German Link Networks

Google Fires First Shot in War on German Link Networks | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent weeks, Google revealed it took action against a German agency's link network, as well as its clients.
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A Blueprint for Multi-Location Brand Success : Local SEO & Listing Management

A Blueprint for Multi-Location Brand Success : Local SEO & Listing Management | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:

A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel.

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Google Unnatural Links Manual Penalty: A Recovery Guide

Google Unnatural Links Manual Penalty: A Recovery Guide | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:

Google initiates more than 400,000 manual actions every month, according to Matt Cutts, the head of Google's webspam team. Concurrently, Google processes 20,000 reconsideration requests in that same time period. Since a percentage of these reconsideration requests aren't first timers, less than one reconsideration request is processed for every 20 penalties.

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7 Strategies to Retarget Facebook Custom Audiences

7 Strategies to Retarget Facebook Custom Audiences | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:



Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data.

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5 Tips For Social Media Profile Optimization For Brands

5 Tips For Social Media Profile Optimization For Brands | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:

Here are five recommendations to help optimize your social media profiles.

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5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:
When I start helping companies that have experienced a serious drop in organic search traffic, I almost always begin the engagement by conducting a thorough SEO audit. Whether it’s Panda, a botched redesign or CMS migration, or a slow decline in rankings over time, audits are critically important to understanding the root causes of the drop.
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The Evolution of Artificial Intelligence in Search: An SEO Opportunity

The Evolution of Artificial Intelligence in Search: An SEO Opportunity | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:

In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near qualcomm stadium] so those are the keywords that your copywriter would embed in the content of the page.

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Google Starts Penalizing Sites for Rich Snippet Spam

Google Starts Penalizing Sites for Rich Snippet Spam | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:
If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup.
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How Can SEO Stimulate Export Sales?

How Can SEO Stimulate Export Sales? | SEO, PPC, SMO, Content And Internet Marketing News | Scoop.it
Deepak Rawat's insight:

Most of us know that SEO increases export sales: it's almost a given and therefore not that remarkable. Let's look at three examples of how companies are using SEO specifically to generate export sales.

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