"SEO itself has always been somewhat of a barrier to entry for online success.
In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for.Time, capital, and energy are necessary to rank pages on the world’s most popular search engine."
It's inarguable that the state of #SEO. as it was practiced just a short while ago, has undergone an industry changing overhaul, but is it dead? Perhaps the argument is more how will those changes be met, if not.
"Content" (as King) races to the front almost overwhelmingly as the noun, now verb as solution. It's abundant presence in the Twitter hashtag lexiconso abundant it feels almost like a hail of gravel. Is that the thing to hang white hats on? What of the evoloving semantic web?
All and more are discussed in this article written in a compelling, articulate tongue that would, previously, and undoubtably, been spun and scraped.
Google released a new Webmaster video yesterday [06.03.13], featuring Matt Cutts, Head of the Web Spam Division. Once again he addressed “misconceptions” in the SEO industry.
The SEO Pancake's insight:
Though Cutts puts forward a few times, Google is not deploying the rapidly evolving algorythms for purpose of revenue building because "Google is rarely interested in short-term revenue goals" the statement does leave room for one to wonder if that isn't, exactly, the long term goal.