To some extent this method is the result of using a few methods over the last 17 years. I have always used rankings and overall search visibility in some manner in my competition analysis. One of the things that I’ve learned is that generally you see that each competitor has chosen one of the 3 baskets with only a few cases where you see a competitor in more than one basket.
Robin Good: Although most website owners think that their web site is fine as it is, if you prompt them to go and check what Google Webmaster Tools says about their web site load times, they will generally remain surprised to discover that their site is slower than most others. And often by a large margin too.
Thus, if your speed test indicators inside Google Webmaster Tools say that your site is slower than 70% or more of the other sites out there, it is time to do something serious about this, as Google has clearly long announced that slow sites will be filtered, demoted and not given as much visibility as fast ones (that's what I'd still call a penalization).
Here is a great resource article that provides you with all of the info you need to check and verify whether you are doing the best to make your web site as fast as it can be.
Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.
Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.
As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.
To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.
A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).
Click Browser Size to shade portions of the page that are below the fold.
You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."
Do you own a website or a blog? If so, do you have any idea how many visitors you get each day?
Google Analytics remains the most accurate and effective tool available to track your website traffic and reader demographics.
The guide is very easy to follow and shows you everything you need to know using annotated screenshots. You will learn the basics of setting up Google Analytics for your site, where all the important data can be found and how to interpret that data to make sense of your site statistics. Google Analytics is not at all that complicated once you start digging into how it is organized, and where to find the information you’re looking for.
You will learn how to access to all of the following details about your website:
A high-level view of how many individual people have visited your site and how many pages they viewed Where your site visitors live and what languages they speak How visitors interacted with your website The technology the visitors used to access your site Other websites that are sending traffic your way The most popular pages on your site The many different ways people are reaching your site through search engines
The ultimate goal for getting top rankings is not the rankings themselves, but actually getting more qualified traffic and from that, more sales, leads, subscriptions or whatever your macro conversion is...it’s not the higher organic position that...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.