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I 30 plugins di WordPress più utilizzati | Wordpress Developer

I 30 plugins di WordPress più utilizzati | Wordpress Developer | SEO or not SEO | Scoop.it
Con l'aiuto dei plugin, è possibile estendere le prestazioni e le funzionalità di WordPress; le caratteristiche personalizzate e le funzioni dei plugin facilitano l'uso e la personalizzazione del sito a seconda delle esigenze ...

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Rescooped by Carlo Rubino from Content Strategy |Brand Development |Organic SEO
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SEO Needs Regular Analysis and Optimisation

SEO Needs Regular Analysis and Optimisation | SEO or not SEO | Scoop.it
This blog by James Gurd (Digital Juggler) looks at why your SEO program requires regular analysis and optimisation to deliver results.

 

1. Online search patterns change

2. Search engines update algorithms

3. The visitor mix to your website changes

4. Social & economic pressures affect buyer behviour

5. Your business changes

 

Love this... links to the rest of the series at the bottom of the post!


Via Level343
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Rescooped by Carlo Rubino from Scoop Social Network
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Ora è possibile installare applicazioni direttamente da Google+

Ora è possibile installare applicazioni direttamente da Google+ | SEO or not SEO | Scoop.it
Quando Google deve fare una cosa ormai abbiamo imparato che la fa il meglio, presto e perfetta possibile. Tuttavia è usanza di Big G non svelare pubblicamente, informando la stampa e i blog, cosa d...

Via Manlio Mannozzi
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Rescooped by Carlo Rubino from INFOGRAPHICS
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Facebook EdgeRank: cos’è e cosa fare per dare più visibilità ai tuoi post [Infografica]

Facebook EdgeRank: cos’è e cosa fare per dare più visibilità ai tuoi post [Infografica] | SEO or not SEO | Scoop.it
Se gestisci una o più pagine facebook ti sarai sicuramente accorto di una netta riduzione della reach dei tuoi post e questo da circa due/tre mesi a questa parte. Qual è la causa?  Facebook ha modi...

Via Guglielmo Cornelli
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SmartMediaTips's comment, November 7, 2012 6:02 PM
write in English dude ;)
Rescooped by Carlo Rubino from Scoop Social Network
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Gli identikit dell'utente medio di Facebook, Twitter, Google Plus e ...

Gli identikit dell'utente medio di Facebook, Twitter, Google Plus e ... | SEO or not SEO | Scoop.it
Facebook, Twitter, G+ e Pinterest: chi sono gli average user dei diversi social network? Scopriamolo tra statistiche, survey e infografiche!

Via Manlio Mannozzi
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Rescooped by Carlo Rubino from INFOGRAPHICS
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Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | SEO or not SEO | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello, donhornsby, roberto toppi, Guglielmo Cornelli
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Rescooped by Carlo Rubino from Web Analytics and Web Copy
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The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO

The Basics of SEO Friendly Design and Development - The Beginners Guide to SEO | SEO or not SEO | Scoop.it

Search engines are limited in how they crawl the web and interpret content. A webpage doesn't always look the same to you and me as it looks to a search engine.


Via yeohyc, paulo oliveira
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Rescooped by Carlo Rubino from INFOGRAPHICS
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Social media: dove si investono i soldi e si generano leads.

Social media: dove si investono i soldi e si generano leads. | SEO or not SEO | Scoop.it
Abbiamo visto dove si fanno soldi nel social media (Link) in base ad un sondaggio di Webmarketing123. Adesso vediamo dove vengono investiti i maggiori capitali nei social media. Contrariamente alla...

Via Guglielmo Cornelli
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Rescooped by Carlo Rubino from Total SEO
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Google filtra i domini con la keyword esatta dentro le proprie SERP

Google filtra i domini con la keyword esatta dentro le proprie SERP | SEO or not SEO | Scoop.it
Matt Cutts annuncia battaglia ai domini con chiave secca: fine della pacchia?

Via Guglielmo Cornelli
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Rescooped by Carlo Rubino from Total SEO
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Introduzione ai microdati, Google e i rich snippets

Introduzione ai microdati, Google e i rich snippets | SEO or not SEO | Scoop.it

Introduzione tecnica e descrittiva all'uso dei Microdati HTML5 per aumentare i click sui risultati di ricerca. Vediamo cosa sono e come usarli. 


Via Guglielmo Cornelli
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Rescooped by Carlo Rubino from Web Analytics and Web Copy
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This Is Responsive | Tips, Resources and Patterns for Responsive Web Design

This Is Responsive | Tips, Resources and Patterns for Responsive Web Design...

Via paulo oliveira
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Rescooped by Carlo Rubino from Web Analytics and Web Copy
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SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012 [Interview]

SEO Tips 2012: 18 SEO Experts On How To Do SEO In 2012 [Interview] | SEO or not SEO | Scoop.it
Group Interview: Google is moving fast and algorithms improve rapidly.

Via paulo oliveira
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Rescooped by Carlo Rubino from Organic SEO
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[How To] Write a Call-to-Action that Converts – With Case Studies | Unbounce

[How To] Write a Call-to-Action that Converts – With Case Studies | Unbounce | SEO or not SEO | Scoop.it
This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that converts.

Via Eva Sanagustin, paulo oliveira, wayneb77
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Rescooped by Carlo Rubino from SEO Tips, Advice, Help
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Top 10 Social Networking Sites by Market Share of Visits [January 2013]

Top 10 Social Networking Sites by Market Share of Visits [January 2013] | SEO or not SEO | Scoop.it
We are a bit late with January data. But here are the top 10 social networking sites by U.S. market share of visits. On the interactive chart you can already see the February 2013 data. I will add commentary to the latest changes next week.

Via Bonnie Burns
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Deborah Verran's comment, March 9, 2013 4:06 AM
Shared via StumbleUpon
E-Strands Ltd's curator insight, March 11, 2013 8:39 AM

American statistics but you get the picture. Look at Pininterest.

Rescooped by Carlo Rubino from Web Analytics and Web Copy
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How to Add Reviews to Your Site Using Schema Structured Data Markup

How to Add Reviews to Your Site Using Schema Structured Data Markup | SEO or not SEO | Scoop.it
You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.

 

Google's thoughts on reviews are simple: don’t lie or mislead with your reviews. If you're a compensated reviewer, you need to say so. If you're writing a review for a product you use, say so. You'll get nailed falsifying reviews from third parties on your own site or on other sites, so don’t do it.


Via Level343, paulo oliveira
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Rescooped by Carlo Rubino from Total SEO
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I 5 super-segreti SEO, li sai?

I 5 super-segreti SEO, li sai? | SEO or not SEO | Scoop.it
Esistono segreti nella SEO oppure no? Di certo esistono delle regole non scritte... Oppure no?

Via Guglielmo Cornelli
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Rescooped by Carlo Rubino from Internet Marketing Strategy 2.0
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | SEO or not SEO | Scoop.it


Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 


Via Agostino Caniato, Robin Good
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Rescooped by Carlo Rubino from Web Analytics and Web Copy
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A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn

A Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn | SEO or not SEO | Scoop.it
Using social advertising? Here is what you can find out about your ad's performance with Facebook, Twitter, and LinkedIn advertising analytics.

Via Pedro Da Silva, paulo oliveira
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Infografica: Il marketing su Google Plus

Infografica: Il marketing su Google Plus | SEO or not SEO | Scoop.it
Infografica sul marketing su Google Plus con 64 suggerimenti per muovere i vostri primi passi nel mondo del social di Big G.
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Rescooped by Carlo Rubino from Web Analytics and Web Copy
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Q: Is Content Marketing The New Advertising? A: Yes [Infographic]

Q: Is Content Marketing The New Advertising? A: Yes [Infographic] | SEO or not SEO | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud

Marty Note
I may not agree with everything in this infographic, but Laurens note is right on. Content marketing is what is left because it is equal parts push and pull. Traditional advertising has relevance ONLY in support of what has already proven itself somewhere else such as content marketing. Educate and help in a way others appreciate (i.e. shares and likes) and you win. Try and do anything else by itself and good luck with that.


Via Laurens ten Hagen, Martin (Marty) Smith, paulo oliveira
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Rescooped by Carlo Rubino from SEO Labs
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Flipit WordPress Theme

Flipit WordPress Theme | SEO or not SEO | Scoop.it
Flipit Theme is a retina display responsive Multipurpose WordPress Theme. Easily customize Flipit theme to create a variety of different layouts.

Via neulabs
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Rescooped by Carlo Rubino from Total SEO
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Le migliori tattiche SEO per start-ups

Le migliori tattiche SEO per start-ups | SEO or not SEO | Scoop.it
Se sei un imprenditore o stai lavorando in una start-up dovresti iniziare a concentrarti su quelle tattiche SEO che sono davvero efficienti, soprattutto al...

Via Guglielmo Cornelli
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Rescooped by Carlo Rubino from Total SEO
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Seven things you need to know about mobile SEO

Seven things you need to know about mobile SEO | SEO or not SEO | Scoop.it

Seven things you need to know about mobile SEOEconsultancy (blog)However creating a mobile site isn't a simple process and there are several criteria that need to be taken into account to effectively optimise a site for a mobile audience.


Anyone with a smartphone knows that search is one of the most popular functions on mobile, yet mobile SEO is still a poor relation compared to desktop.

A quick look at the stats shows that we should be paying more attention to mobile SEO, with data from Marin showing that mobile devices accounted for 13% of search spend in June 2012 yet took a 20% share of clicks.

However creating a mobile site isn’t a simple process and there are several criteria that need to be taken into account to effectively optimise a site for a mobile audience.

SEO consultant Aleyda Solis addressed the topic of mobile search at BrightonSEO last week, listing seven things that marketers need to ask themselves when optimising a site for mobile SEO.


Via Brian Yanish - MarketingHits.com, Mick Say, John van den Brink, Guglielmo Cornelli
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Rescooped by Carlo Rubino from Total SEO
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Come Google+ e la authorship stanno cambiando la link building

Come Google+ e la authorship stanno cambiando la link building | SEO or not SEO | Scoop.it
Non ci sono dubbi che il rapporto tra Google ed i link sia notevolmente cambiato durante gli ultimi anni: iniziato come una sincera storia d'amore, parlando in termini di Facebook potremmo dire che attualmente prefigura una...

Via Guglielmo Cornelli
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Rescooped by Carlo Rubino from Web Analytics and Web Copy
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Evolve introduces a downloadable SEO Audit Checklist | SEO Experts

Evolve introduces a downloadable SEO Audit Checklist | SEO Experts | SEO or not SEO | Scoop.it
Before you dive into your SEO Audit, make sure you are following a mapped-out process. Our downloadable checklist will keep you on the right track!

Via Eva Sanagustin, paulo oliveira
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