SEO or not SEO

This blog by James Gurd (Digital Juggler) looks at why your SEO program requires regular analysis and optimisation to deliver results.

1. Online search patterns change

2. Search engines update algorithms

3. The visitor mix to your website changes

4. Social & economic pressures affect buyer behviour

5. Your business changes

Love this... links to the rest of the series at the bottom of the post!

Se gestisci una o più pagine facebook ti sarai sicuramente accorto di una netta riduzione della reach dei tuoi post e questo da circa due/tre mesi a questa parte. Qual è la causa?  Facebook ha modi...

Facebook, Twitter, G+ e Pinterest: chi sono gli average user dei diversi social network? Scopriamolo tra statistiche, survey e infografiche!

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

Matt Cutts annuncia battaglia ai domini con chiave secca: fine della pacchia?

Introduzione tecnica e descrittiva all'uso dei Microdati HTML5 per aumentare i click sui risultati di ricerca. Vediamo cosa sono e come usarli. 

This Is Responsive | Tips, Resources and Patterns for Responsive Web Design...

Group Interview: Google is moving fast and algorithms improve rapidly.

This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that converts.

You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.

Google's thoughts on reviews are simple: don’t lie or mislead with your reviews. If you're a compensated reviewer, you need to say so. If you're writing a review for a product you use, say so. You'll get nailed falsifying reviews from third parties on your own site or on other sites, so don’t do it.

Esistono segreti nella SEO oppure no? Di certo esistono delle regole non scritte... Oppure no?

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

Excerpted from the original article:

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

Click here to view the full version: http://bit.ly/PKdPkv

Thanks to Agostino Caniato for uncovering it. 

Using social advertising? Here is what you can find out about your ad's performance with Facebook, Twitter, and LinkedIn advertising analytics.

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

And so he implores us in marketing and business to focus on creating content worth sharing.

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

#FlowConnection

#ChannelConnect

#TrustCloud

Marty Note
I may not agree with everything in this infographic, but Laurens note is right on. Content marketing is what is left because it is equal parts push and pull. Traditional advertising has relevance ONLY in support of what has already proven itself somewhere else such as content marketing. Educate and help in a way others appreciate (i.e. shares and likes) and you win. Try and do anything else by itself and good luck with that.

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Non ci sono dubbi che il rapporto tra Google ed i link sia notevolmente cambiato durante gli ultimi anni: iniziato come una sincera storia d'amore, parlando in termini di Facebook potremmo dire che attualmente prefigura una...

Before you dive into your SEO Audit, make sure you are following a mapped-out process. Our downloadable checklist will keep you on the right track!