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Q: Is Content Marketing The New Advertising? A: Yes [Infographic]

Q: Is Content Marketing The New Advertising? A: Yes [Infographic] | SEO or not SEO | Scoop.it

When I ask people what they think marketers do or what is marketing, they almost always say that marketing is some form of advertising or promotion.

 

We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.) So we know that there is more to marketing than just promotion. But even this traditional definition is under attack. Traditional advertising and branding are under attack.

 

In this recent post from Copyblogger, Frank Strong makes a great case for why content marketing is the new branding.

 

I agree with his case and would add that content marketing is the new advertising. I have even said that all marketing is content. And soon, content marketing will become all marketing if it hasn’t already.

 

According to Frank, Branding is more than a logo or a tagline. Branding exists in the minds of consumers as a perception. And all the company assets support or extend existing notions or expectations. Great companies, then exceed these expectations with the experiences they deliver with their product of service.

 

Frank goes on to explain that “the essence of a brand lies within its meaning. And words have meaning. Words matter.” You can see where he’s going, right? It’s the content that supports the brand promise. And it’s not just your content. More importantly it is “what other people say about you” that matters most.

 

Great content and engaging stories help your company’s content get found and get shared. When great content is shared, commented on or liked, it is no longer your content alone. It is their content. And user-generated content is trusted more than advertising or promotion.

 

Echoing my recent talk on the battle for customer attention, Frank explains that “Content is currency — something we trade for our audience’s attention. That currency becomes more valuable every time it’s shared by someone other than ourselves.”

 

And so he implores us in marketing and business to focus on creating content worth sharing.

 

Thankfully, the folks at PRWeb, have created this guide to creating content based on a view of the level of customer engagement and the level of company effort to create. It says it is for small business but I think it’s relevant for all businesses. So check it out. And tell me what you think:

 

Is content marketing the new branding?
Is content marketing the new advertising?
Will marketing simply become synonymous with content marketing?

 

#FlowConnection

#ChannelConnect

#TrustCloud

Marty Note
I may not agree with everything in this infographic, but Laurens note is right on. Content marketing is what is left because it is equal parts push and pull. Traditional advertising has relevance ONLY in support of what has already proven itself somewhere else such as content marketing. Educate and help in a way others appreciate (i.e. shares and likes) and you win. Try and do anything else by itself and good luck with that.


Via Laurens ten Hagen, Martin (Marty) Smith, paulo oliveira
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User Experience is the New SEO

User Experience is the New SEO | SEO or not SEO | Scoop.it
'UX stands for user experience. How is the experience of using a website for the user? Is it easy? Does it produces the desired results? 

SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'. 


Via Antonino Militello
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Stan Smith's curator insight, May 28, 5:11 AM
UX stands for user experience.
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8 Takeaways from the 2015 SEO Ranking Factors

8 Takeaways from the 2015 SEO Ranking Factors | SEO or not SEO | Scoop.it

In June of 2015, some of the smartest minds in the SEO industry gathered to geek out about one thing: SEO ranking factors.

 

Here are the most important things that you need to know about ranking, as released in the 2015 SEO Ranking Factors: http://www.searchenginejournal.com/8-actionable-takeaways-2015-seo-ranking-factors/141131/


Via Antonino Militello
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Marco Favero's curator insight, September 28, 2015 10:28 AM

aggiungere la vostra comprensione ...

IndyLogix's curator insight, October 9, 2015 1:03 AM

IndyLogix Solutions -Digital Marketing & Web Design Agency India

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Marketing Automation and SEO: Subdomains vs. Subdirectories

Marketing Automation and SEO: Subdomains vs. Subdirectories | SEO or not SEO | Scoop.it

'In this post, I’m going to offer some insight into how to best use marketing automation platforms for SEO and how to avoid some of the most common pitfalls.

 

But first, let’s take a step back and remember why marketing automation platforms came into existence and put their value into the right context'.

 

Read more at: http://www.business2community.com/seo/marketing-automation-and-seo-subdomains-vs-subdirectories-01295716


Via Antonino Militello
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wanderingsalsero's curator insight, August 8, 2015 1:28 PM

I haven't read this but I know enough about the question to know the answer has value. This would probably be worth a read by any business owner too.

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30+ SEO tools to make your life easier - Econsultancy (blog)

30+ SEO tools to make your life easier - Econsultancy (blog) | SEO or not SEO | Scoop.it
With the help of some SEO experts, I've compiled a list of useful tools to help with on-site optimisation, link analysis and more.

Via Level343
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SEO 101: How to Use Google Analytics to Analyze Organic Search Traffic - Search Engine Journal

SEO 101: How to Use Google Analytics to Analyze Organic Search Traffic - Search Engine Journal | SEO or not SEO | Scoop.it
In this post, we're going to show you some ways to analyze organic search traffic using Google Analytics segments, dashboards, and reports.
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Search Engine Optimization Complete Guide 2015

Search Engine Optimization Complete Guide 2015 | SEO or not SEO | Scoop.it
A complete Search Engine Optimization (SEO) Guide 2015 with best seo practices, faster indexing and quick traffic to your website.

Via Manlio Mannozzi
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Marco Favero's curator insight, April 21, 2015 2:08 AM

aggiungi la tua intuizione ...

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Su Facebook è finita l'era delle foto - Wired.it

Su Facebook è finita l'era delle foto - Wired.it | SEO or not SEO | Scoop.it
Una ricerca lo conferma: sono i video ormai il vero traino per i post su Facebook delle pagine fan

Via Manlio Mannozzi
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | SEO or not SEO | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.

Via Bonnie Burns
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Bonnie Burns's curator insight, February 9, 2015 4:01 PM

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms

David W. Deeds's curator insight, February 10, 2015 12:31 PM

Nice, simple explanation.

flea palmer's curator insight, February 13, 2015 7:11 AM

Hashtags provide an easy way to curate information across the web. This post explains how they have been adopted on different platforms to enable you to bookmark content relevant to your interests.

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▷ Campagna SEO - tutti gli aspetti da valutare | Valentino Mea

▷ Campagna SEO - tutti gli aspetti da valutare | Valentino Mea | SEO or not SEO | Scoop.it

 tuCos’è una campagna SEO, i fattori da considerare e come va organizzata. Vediamo esempi pratici di campagne SEO e come valutare una campagna SEO di successo.


Via Guglielmo Cornelli
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Quanti utenti attivi ci sono su Google Plus? - Wired

Quanti utenti attivi ci sono su Google Plus? - Wired | SEO or not SEO | Scoop.it
Quanti sono gli utenti attivi di Google Plus? Un miliardo per l'azienda, dai 4 ai 6 milioni secondo una recente analisi.

Via Manlio Mannozzi
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Ogni giorno gli italiani trascorrono 4,5 ore online, 2,5 sui social ... - Wired.it

Ogni giorno gli italiani trascorrono 4,5 ore online, 2,5 sui social ... - Wired.it | SEO or not SEO | Scoop.it
Digital, Social e Mobile 2015: il report annuale di We Are Social raccoglie e analizza i dati più interessanti dello scenario digitale globale (e italiano)

Via Manlio Mannozzi
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What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO

What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO | SEO or not SEO | Scoop.it
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm.

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Level343's curator insight, October 7, 2013 12:36 PM

SEO is Changing (Again)

 

Google has made several large algorithmic changes in 2013. The net result of these changes is that many old tactics for link acquisition are no longer helpful.

 

Additionally, both small business owners and SEO firms need a new orientation to remain successful.

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Google Hummingbird: come cambiano le nostre ricerche?

Google Hummingbird: come cambiano le nostre ricerche? | SEO or not SEO | Scoop.it
Hummingbird è forse il più importante aggiornamento all'algoritmo di ricerca di Google degli ultimi 10 anni: ecco cosa cambia.

Via Guglielmo Cornelli
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Google AMP: acceleriamo il mobile web!

Google AMP: acceleriamo il mobile web! | SEO or not SEO | Scoop.it
Il 7 Ottobre 2015 Google ha annunciato Accelerated Mobile Pages Project, un progetto che - come dice il nome stesso - mira ad accelerare la velocità della fruizione dei contenuti editoriali via mobile. In estrema sintesi: nel 2015 il mobile web non può più essere lento come le connessione analogiche di una dozzina d'anni fa. E quindi Google, assieme ad alcuni partner editoriali e tecnologici, ha lanciato una iniziativa open source atta a migliorare le prestazioni dei siti mobile, indipendentemen

Via Guglielmo Cornelli
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How to Create the Right Meta Description

How to Create the Right Meta Description | SEO or not SEO | Scoop.it

Yet another post about meta descriptions, you think. I hear you think.

 

Still, this is one of the issues my team often gets support questions about after doing a site review.

 

The thing is that everyone gets the idea, but few of us actually take the time to write a proper meta description.

 

Where to start? What’s right and wrong? In this post, I will try to explain our approach at Yoast: http://www.searchenginejournal.com/create-right-meta-description/126006/

 


Via Antonino Militello
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The Evolution Of Link Building

The Evolution Of Link Building | SEO or not SEO | Scoop.it

Google is becoming increasingly adept at recognizing links built in an attempt to game search engine rankings, and they are discounting the value of those links (sometimes even penalizing sites with large numbers of these “unnatural links”). There simply is no sustainability in trying to manipulate the algorithm.

 

The question has now become what it always should have been: “How can I improve my authority, relevance, and value online? And how can I ensure that Google recognizes my site’s importance appropriately?”

 

Read More: http://searchengineland.com/link-building-no-longer-manipulation-223987


Via Antonino Militello
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Marco Favero's curator insight, July 8, 2015 9:41 AM

aggiungi la tua intuizione ...

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Using PPC Marketing to Make Content Go Viral: Here's How It Works

Using PPC Marketing to Make Content Go Viral: Here's How It Works | SEO or not SEO | Scoop.it
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.

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Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers

Mobilegeddon: Google Confirms Mobile Friendly Update Live In Some, But Not All, Data Centers | SEO or not SEO | Scoop.it
Google's John Mueller confirmed the mobile friendly algorithm is rolling out and is actually completely live at some data centers.
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Cosa fanno gli utenti sui Social? Report GlobalWebIndex - News PMI Servizi (Blog)

Cosa fanno gli utenti sui Social? Report GlobalWebIndex - News PMI Servizi (Blog) | SEO or not SEO | Scoop.it

Cosa fanno gli utenti su Facebook, Twitter e Google Plus? Scoprilo con noi: leggi il nostro articolo e resta sempre informato!


Via Manlio Mannozzi
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Marco Favero's curator insight, March 26, 2015 6:32 AM

aggiungi la tua intuizione ...

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Sei Social? Scoprilo! - Salvatore Russo

Sei Social? Scoprilo! - Salvatore Russo | SEO or not SEO | Scoop.it
Prefazione Matteo Bianconi Quando Salvatore Russo mi ha parlato per la prima volta di questo post a diciottodue mani, io mi stavo lavando i denti. Mi ricordo la telefonata: “Ma tu sei social?” C’è stato un piacevole scambio di battute e di insulti, poi ho letto questo post che vedi qui sotto. Cosa significa essere social? La...

Via Guglielmo Cornelli
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Google Search ora mostra i tweet ei social network di artisti e società - Tutto Android

Google Search ora mostra i tweet ei social network di artisti e società - Tutto Android | SEO or not SEO | Scoop.it
Google Search è una delle funzioni più comode presenti nei nostri terminali Android, in quanto ci permette di eseguire ricerche all'intenro del nostro tele

Via Manlio Mannozzi
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Facebook, un mondo da 1,39 miliardi di utenti -...

Facebook, un mondo da 1,39 miliardi di utenti -... | SEO or not SEO | Scoop.it
Facebook conta 1,39 miliardi di utenti, 890 milioni dei quali quotidianamente sui server del social network; 700 milioni gli utenti iscritti a WhatsApp.

Via Manlio Mannozzi
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I migliori brand italiani su Facebook nel 2014

I migliori brand italiani su Facebook nel 2014 | SEO or not SEO | Scoop.it
Come lo scorso anno, grazie al tool Social Analytics, con Blogmeter abbiamo spulciato le pagine Facebook aziendali per individuare le migliori del 2014.Un data mining che ha riguardato oltre 1 milia

Via Stefano Principato
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | SEO or not SEO | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

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Level343's curator insight, October 14, 2013 9:35 AM

Actually I'mfamilair with allof them... can't say I've used them. But I'll admit I like the Google Public Data Explorer...

Rescooped by Carlo Rubino from All About Google
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Hashtags Come to Google Search Results

Hashtags Come to Google Search Results | SEO or not SEO | Scoop.it
Now when you search Google for hashtags, Google will add related Google+ posts to the right of regular search results, as long as they have been shared publicly or directly with you, and provide links to search hashtags on other sites.

Via Rami Kantari
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