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Rescooped by Danijela Djordjevic from Understanding Social Media
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How to start a Social Media Campaign

How to start a Social Media Campaign | SEO optimizacija | Scoop.it
The essentials of starting and maintaining a successful social media campaign.

Via Salah ALhaj Ahmed
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | SEO optimizacija | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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4 Steps to Making Your Search Listings Stand Out on Google

4 Steps to Making Your Search Listings Stand Out on Google | SEO optimizacija | Scoop.it

Do you want more click throughs on your search listings?

 

"Competition in search engine results pages (SERPs) is stiff, especially since Google has rolled out so many changes to its algorithms. These changes push down organic results in favor of images, videos, local search and ads, so a standard listing like the one above won’t do anymore".

 

You need to supersize that listing.

 

Here are the 4 steps that will help you do that:

 

Step #1: Write a full and seductive meta description

 

Step #2: Create dual rankings

 

Step #3: Leverage rich snippets

 

Step #4: Get sitelinks

 

Full Article: http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Why Use Infographics for SEO and Social Media?

Why Use Infographics for SEO and Social Media? | SEO optimizacija | Scoop.it

"Nowadays, Infographics, also known as Information Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.

 

Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them".

 

Read More: http://www.premiumseosolutions.com.au/blog/2012/07/why-use-infographics-for-seo-and-social-media/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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The 6 Top Content Marketing Mistakes | Jeffbullas's Blog

The 6 Top Content Marketing Mistakes | Jeffbullas's Blog | SEO optimizacija | Scoop.it

If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not.

If you own a site or blog, you know how expensive and time-intensive getting quality content published can be.

 

So get the most out of your content and avoid these costly mistakes.

 

Read More: http://www.jeffbullas.com/2012/08/10/the-6-top-content-marketing-mistakes/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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3 Ways to Use Social Media to Improve Your Search Rankings | Social Media Examiner

3 Ways to Use Social Media to Improve Your Search Rankings | Social Media Examiner | SEO optimizacija | Scoop.it

How to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding.

 

"Adapt your social media marketing with the following techniques to improve the SEO of your website:

 

#1: Use Social Networks to Generate Strong Content Ideas

 

#2: Encourage Backlink Building Via Social Media Presence

 

#3: Build a Social Media Following to Reduce Reliance on Natural Search Traffic"

 

Full Article: http://www.socialmediaexaminer.com/3-ways-to-use-social-media-to-improve-your-search-rankings/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from Google+ Local & Local SEO News
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Does SEO Even Work for Small Businesses? The War on Free Clicks

Does SEO Even Work for Small Businesses? The War on Free Clicks | SEO optimizacija | Scoop.it

What if Google were to give you an easier way to precisely target just the keywords that were relevant to your business, without requiring all the crazy workflow like social media bookmarking and link begging and link baiting, and writing evergreen content, etc.

 

My point is: How exactly is this bad thing for small businesses? In the end, isn't PPC just becoming an easier, more prominent, and more effective form of inbound marketing? And if so, why not embrace it with both arms open?

 

And isn’t this better than worrying about what zoo creature Google will unleash upon us next?


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Danijela Djordjevic from Understanding Social Media
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Top 10 Search Engine Optimization Strategies for Small Business

Top 10 Search Engine Optimization Strategies for Small Business | SEO optimizacija | Scoop.it
Social media: For those who have a small business web site but aren't using social networking strategies you then only performing a half project for your advertising and marketing. Facebook and Twitter are a good way to promote along with ....

Via Salah ALhaj Ahmed
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Rescooped by Danijela Djordjevic from Understanding Social Media
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List of Social Media sites

List of Social Media sites | SEO optimizacija | Scoop.it
Find a list of 100 most useful Social Media sites which every Seo must use for promotion.

Via Salah ALhaj Ahmed
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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SEO Is More Important Than Social Media [INFOGRAPHIC]

SEO Is More Important Than Social Media [INFOGRAPHIC] | SEO optimizacija | Scoop.it

According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month.

 

The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced.


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Top 10 Most Important SEO & Social Media Marketing Tactics of 2012

Top 10 Most Important SEO & Social Media Marketing Tactics of 2012 | SEO optimizacija | Scoop.it

"The line between SEO and Social Media is starting to blur.

 

Google and Bing are using social signals more than ever in their ranking algorithms; and they’re not only monitoring what’s happening off your site, but also what’s happening on it.

 

Today, a good SEO strategy is incomplete without a social component, and a good social media strategy contributes to your SEO initiative".

 

Here are the top 10 tactics to maximize your online marketing:

 

1. Get an onsite SEO audit

 

2. Register your brand name on the major social channels

 

3. Distribute content via your social channels

 

4. Display your social media “connect” buttons on every page of your website

 

5. Enable your visitors to easily share your content with social media “share” buttons

 

6. Build your email list

 

7. Get on the Pinterest bandwagon

 

8. Publish awesome content on your blog (lots of it!)

 

9. Start a SEO link building campaign

 

10. Author guest blog posts

 

Full Article Here: http://venturebeat.com/2012/06/24/top-10-most-important-seo-social-media-marketing-tactics-of-2012/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | SEO optimizacija | Scoop.it

"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:

 

1. Annotations in the Search Results

Both Google and Bing use social data to annotate select listings on their search engine results pages.

 

2. Personalized Rankings

In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.

 

3. Secondary Links

When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.

 

4. Highlighting Authors

In some instances Google is now highlighting author information in its search results.

 

5. AuthorRank

Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".

 

Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Best SEO Practices for Twitter and Facebook

Best SEO Practices for Twitter and Facebook | SEO optimizacija | Scoop.it

The connection between social media and searching is a strong and a natural one. Social media is strong enough at this point to be able to be taken seriously by the search engines. Many businesses have realized that social media is good for their business and that it will help them to become even more successful.

 

However, there are still many other businesses that don’t fully understand how impactful social media can be for them. Hopefully, they will start to understand how powerful it is and they will see the need to commit to working it for their businesses. SEO is a piece of the entire puzzle, which everyone is trying to piece together all of the time.

 

Read More: http://www.business2community.com/seo/best-seo-practices-for-twitter-and-facebook-0266572

 

 


Via Antonino Militello
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YDeveloper's comment, August 31, 2012 9:04 AM
Good tips and wants to apply.
Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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5 Rules Every SEO Should Live By

5 Rules Every SEO Should Live By | SEO optimizacija | Scoop.it

"You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.

 

That’s left a lot of companies and SEOs wondering exactly what they should be doing and focusing on. In other words, people are asking what really defines good SEO and what is really important.

 

Well, to help you answer that question I want to share with you the 5 rules that I live by when I do SEO. Because if you follow these rules, you’ll continually do well in the world of SEO".

 

Here are the rules that help rank Neil Patel Sites:

 

Rule #1: Increase social share

Rule #2: Building an authority website

Rule #3: Attract authority links

Rule #4: Design for humans

Rule #5: Think long term

Rule #6: Be Patient

 

Full Article Here: http://www.quicksprout.com/2012/08/02/5-rules-every-seo-should-live-by/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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How Social Media Can Help Your SEO Efforts

How Social Media Can Help Your SEO Efforts | SEO optimizacija | Scoop.it

In order to improve your blog's or website's search engine ranking, stay active on social media sites like Facebook, Google+, and Twitter.

 

"Most webmasters know that in order to grow a website, you need a combination of social media and SEO efforts. However, the two activities are not wholly separate.

 

The more successful your SEO efforts, the more visitors you will receive and the more they will share their work, boosting your social media presence.

 

Likewise, building a strong social media presence can drastically improve your SEO and help you attract more visitors from organic search results".

 

Read More Here: http://momitforward.com/social-media-efforts-seo-efforts


Via Antonino Militello
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Mounira HAMDI's comment, August 5, 2012 7:27 AM
Hello Antonio,

It seems there is a problem with the link.
It's indicated "Error establishing a database connection"
Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Why Use Infographics for SEO and Social Media?

Why Use Infographics for SEO and Social Media? | SEO optimizacija | Scoop.it

"Nowadays, Infographics, also known as Information Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.

 

Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them".

 

Read More: http://www.premiumseosolutions.com.au/blog/2012/07/why-use-infographics-for-seo-and-social-media/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Is SMO (Social Media Optimization) the Next SEO?

Is SMO (Social Media Optimization) the Next SEO? | SEO optimizacija | Scoop.it

Having a strong long-term SEO and social-media marketing strategy in place will help strengthen your online presence.

 

"Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads.

 

The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they're likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true".

 

Read More: http://www.openforum.com/articles/is-smo-social-media-optimization-the-next-seo


Via Antonino Militello
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Jayje's comment, August 6, 2012 4:15 AM
Very interesting article. With the emerging Google+, surely SMO will have more importance even in SEO strategies. Feel free to visit our website, we are french SEO specialists :)
http://www.experts-referencement.com/seo-company/what-is-seo
Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Here's How to Appear Higher on Google Search Results [INFOGRAPHIC]

Here's How to Appear Higher on Google Search Results [INFOGRAPHIC] | SEO optimizacija | Scoop.it
BrandYourself created this infographic to help you learn how to make results that are actually you appear higher up.

 

Out of 100,000 profiles analyzed with BrandYourself, LinkedIn was the social network most often appearing at the top of results.


Via Antonino Militello
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Rescooped by Danijela Djordjevic from Understanding Social Media
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Importance of Social Media in SEO | The Seo News

Importance of Social Media in SEO | The Seo News | SEO optimizacija | Scoop.it
Importance of Social Media in SEO, Marketing as we all know,considered the most important aspect of any business strategy. In this highly competitive day and age, companies must make smart marketing strategies if they want to survive in the market.

Via Salah ALhaj Ahmed
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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SEO for Facebook Pages

SEO for Facebook Pages | SEO optimizacija | Scoop.it

From the Article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.

 

With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.

 

The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.

 

The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.

 

The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".

 

Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/


Via Antonino Militello
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Rescooped by Danijela Djordjevic from SEO and Social Media Marketing
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Can Facebook change the Search Paradigm?

Can Facebook change the Search Paradigm? | SEO optimizacija | Scoop.it

From The Orginal Articel: "Search and social are merging, and it is clear that Google and Facebook both hope to claim this new territory.

 

In the world of search engine optimization, 2012 has been full of talk about the blurring line between search and social.

 

With Big Brother Google unleashing Panda and Penguin to keep black hats in check, the industry has been forced to take a more holistic approach to SEO.

 

Google’s acolytes are now paying attention to other players in the space, and Facebook is suddenly alone in the spotlight.

 

A Facebook social search engine, which is becoming more of a reality every day, would completely change the way we approach search.

 

As an SEO specialist at The Search Agency, I’ve been closely monitoring this paradigm shift away from indexing billions of pages.

 

 


Via Antonino Militello
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