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How to Build a Content Marketing Strategy

How to Build a Content Marketing Strategy | SEO - Must Reads | Scoop.it
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns.
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How to Get Your CEO Tweeting | Social Media Today

How to Get Your CEO Tweeting | Social Media Today | SEO - Must Reads | Scoop.it

Tweeting takes more time than it looks like it does and for CEOs, there’s always the fear that the wrong phrase or wording might slip out to a readily waiting and retweeting audience well into the hundreds of thousands.... ...Rather than focus on the “what ifs?” of the Twittersphere, it’s better to focus on the benefits that these 140 characters can give to CEOs whether they work in Fortune 500 companies or not. Coax your CEO slowly but surely into the world of hashtags and fail whales with these tips! Tell Them It’s Where the Customers Are At I’m not stretching the truth by any means with this one. CEOs may be more reluctant to join Twitter because they can’t see just how much of a return on investment their having and maintaining a presence there can afford them. In truth, no CEO’s presence goes unnoticed online – you build the Twitter account and the followers will come. Thousands of which are customers and fans of the brand. Josh James, CEO of Domo.com, is fully in my camp when he writes that social media is here to stay and that CEOs need to get on board with networking online, “The primary reason you have to be social is because that is where your customer lives. Even if you are not leveraging it to close business and interact with your customers, you have to spend enough time online to at least understand the shift in the world. This lack of engagement would be similar to 50% of the world using email with F500 CEOs holding out; or 50% of your customers shopping online but no CEOs trying it.”...


Via Jeff Domansky
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What Every Leader Needs to Know about SEO - Forbes

What Every Leader Needs to Know about SEO - Forbes | SEO - Must Reads | Scoop.it
Tnooz
What Every Leader Needs to Know about SEO
Forbes
SEO is also an important part of positioning your company as an industry leader, so it's vital to keep abreast of the latest news from leaders in SEO techniques.
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Why does a new page's ranking change over time?

When we create a new landing page with quality content, Google ranks that page on the top 30-50 for targeted keywords. Then why does the rank get decreased f... ('Why does a new page's ranking change over time?
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Official Blog: A second spring of cleaning - Google Blog

Official Blog: A second spring of cleaning - Google Blog | SEO - Must Reads | Scoop.it
CalDAV API will become available for whitelisted developers, and will be shut down for other developers on September 16, 2013. Most developers' use cases are handled well by Google Calendar API, which we recommend ...
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What To Do When Google Doesn't Accept Your Reconsideration Request

What To Do When Google Doesn't Accept Your Reconsideration Request | SEO - Must Reads | Scoop.it
On August 15, 2012, our agency's website (which was in the middle of a complete redesign) was hit with a manual penalty by our friends over at Google.

Via Robin Good
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Robin Good's curator insight, April 4, 2013 8:02 AM



Here is a detailed report by founder Lewis Sellers, of how his web agency in the UK, Pinpoint Designs, got hit by a Google penalty without having consciously done anything tricky, and how it gradually found a way to get this penalization revoked.


Key takeaways:


  1. Start by building up a list of all the links pointing to your website - This is extremely easy. Login to Open Site Explorer, Google Webmaster Tools and use other websites such as Ahrefs or Majestic SEO. ...

  2. Work to remove those links hard - Removing links isn't easy, there are numerous sites out there that will help remove links from you, but it's a fairly slow process. ...

  3. If you can't remove links - If you can't remove links, use the Google Disavow tool. That being said, don't use it unless absolutely necessary. ...

  4. Write good quality content - Show Google that you can write good content. Make sure that all the content on your website is unique, up to date and interesting...

  5. Spend time on your reconsideration request - Google must receive hundreds, if not thousands, of reconsideration requests each and every week. Rather than sending in a paragraph, spend some time telling them what you've done wrong and most importantly, be honest. Tell them why you think you've been targeted, what you've done to rectify it and how it won't happen again.

But there is a lot more useful stuff in the article, including all the steps taken, tools used and what to do if Google says no to your Reconsideration Request.

Interesting. Useful. Informative. Resourceful. 8/10


Full article: http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience



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In Social Media, Worlds Are Colliding

In Social Media, Worlds Are Colliding | SEO - Must Reads | Scoop.it
By Stephanie Grayson, Y! Finance social media editor On social media these days, users are increasingly experiencing a strong feeling of Déjà vu. "Funny running into you here, search capability with #hashtags!
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How to establish your company’s Social Media Lead Team

How to establish your company’s Social Media Lead Team | SEO - Must Reads | Scoop.it
Establishing a Social Media Lead Team is essential to assure progress and sustainable success. This article explains how to do it.
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The Search Engine Evolution Timeline [Infographic]

The Search Engine Evolution Timeline [Infographic] | SEO - Must Reads | Scoop.it
In the beginning, the Internet was a static place. Not until we kickstarted the search engine evolution timeline did we get a way to search for content.
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Zhendan (Max) Wang's curator insight, March 27, 2013 4:54 AM

the customization of search engine.