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Write Effective SEO Content Using "Personas"

Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult.


Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. There is a lot that has to be considered when trying to engage your audience because you’re not writing for an audience of one, but of many. And all of them have a personality and motivations of their very own!


When creating engaging content, there are two concepts that you must first understand: why visitors are on your site and what they want to find. These two concepts can be translated into two words: personas and personalities.


Worth reading article about Write Effective SEO Content Using "Personas" from SEJ. Make sure you check it out.

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Penulis Bebas Malaysia

Penulis Bebas Malaysia | SEO Labs | Scoop.it

Bagaimana Hendak Memulakan Kerjaya Sebagai Freelance Writer...Mungkin antara persoalan popular bagi kebanyakan blogger. Artikel dari blog seo Malaysia memberi penerangan mengenai Freelance Writer dan apa yang diperlukan untuk menjadi seorang penulis bebas yang baik. Antaranya ialah;

  1. Semai Tabiat Menulis Yang Baik
  2. Penggunaan bahasa yang baik
  3. Kreatif dalam penulisan
  4. Yakin dengan penulisan

Baca selanjutnya.

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SEOs Over Optimization Drama

It’s true; the SEO industry feeds off of the hearsay, the juicy gossip, the scandal of algorithm changes and their effects. But it’s not our fault. The environment that we operate within – the constant feeling of never quite knowing whether or not we’re playing by Google’s rules creates a paranoid culture, where we’re constantly seeking answers from one another, sometimes obsessing too much over the “what if” details we know nothing about.


This gossip can escalate to the point of causing mass hysteria, but our little SEO society can’t seem to get enough. We propagate it further by creating more and more content surrounding said topic because, hey, people want to read it. And the vicious cycle continues.


Read more about SEO over optimization drama.

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Effective Social Media Marketing Tips

Social media marketing or SMM has become one the most successful ways to make money and earn a great reputation for you or your site. However, there are some tips and tricks to use to boost your site or self. Those who venture off in the social marketing world with an unclear message or purpose will find less traffic and even less money.


Genuine SEO highlight 5 effective social media marketing tips, read it more there.

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Your Website Might Be Over Optimized If …

There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue in your cheek as you read some thoughts on how to recognize a website has been over optimized.

From SEW;

Your website might be over optimized if … Your website has the same product page in every color and every size for every city in every state.

Your website might be over optimized if … Your website offers free resources, but only to visitors that provide their charge card details.

Your website might be over optimized if … You never bought links, you only rented them.

Your website might be over optimized if … The declared language of your website is “Spamglish.”

Your website might be over optimized if … Your web content loads way too quickly.

Your website might be over optimized if … You keyword-rich-and-hyphenated URLs all use the same phrasing on subdomains numbered www1 through www99.

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TIBAI – TIBAI, TIBAI DSAI

TIBAI – TIBAI, TIBAI DSAI | SEO Labs | Scoop.it
TIBAI – Tolak Individu Bernama Anwar Ibrahim. Beberapa bekas Reformis dan Pemimpin Parti Keadilan Rakyat (PKR) tampil menubuhkan sebuah Organisasi yang bertujuan menentang kepimpinan Ketua Pembangkang Datuk Seri Anwar Ibrahim.

Dikenali sebagai TIBAI, organisasi ini akan mencuba untuk menentang DSAI secara berhadapan atau dari belakang jika perlu. Tibai jangan tak tibai. Ketahui dengan lebih lanjut mengenai TIBAI di multees.com.

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How To Get The Most Out Of Pinterest

How To Get The Most Out Of Pinterest | SEO Labs | Scoop.it
One of the fastest-growing social networks at the moment is Pinterest, an online visual "pinboard" that allows users to share and discover content related to their interests.
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What is Semantic Keyword Research

What is Semantic Keyword Research | SEO Labs | Scoop.it

Great highlight by neilpatel.


From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.


But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


What is semantic keywords research?

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Best Ways to Use Visitor Intelligence in SEO & Marketing

You’re a search engine optimization hero. You've done all of the requisite work to set-up and improve the health of your site's SEO. You've got the balance right, so that your site isn't over-optimized and free from risk of being penalized by the search engines.


Things are humming. You’re ranking for your target keywords, you've succeeded in driving traffic to your website, visitors are converting and leads are now sitting plentiful in your CRM.


Now what? How do you take your SEO to the next level?


Have you collected enough data about your visitors and leads to gain more insight on what is actually driving revenue? Do you know how valuable each visitor is? Do you have a standardized process to measure this?


Do you have some sense of how well you are targeting your search personas? Do you know how to segment and prioritize them?


If not, it may be too late to augment the data you've already collected. But it isn’t too late to set the proper systems in place to fully maximize your SEO efforts.

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7 Digital Marketing Metrics That Matter Most

Measuring digital marketing efforts typically focuses on impressions, clicks, "likes" and conversions. Those metrics are important, but consider other key measurements for a more robust, well-rounded picture of your marketing campaigns and to determine next steps in driving marketing results.


The digital marketing metrics that matter most include:


Time


You’re spending large amounts of time on your organization's digital marketing efforts, but when was the last time you actually calculated your team’s time allocations? Many marketing departments have never done this, yet it gets to the heart of your productivity. For example, is your team currently overcompensating on social media due to all the buzz, yet not allocating sufficient time to conversion optimization? Is your team allocating any time for longer-term, game-changing initiatives, or instead just working day-to-day?


Read more: http://www.mediapost.com/publications/article/172138/7-digital-marketing-metrics-that-matter-most.html#ixzz1rkHeTtMM

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Reddit Traffics Guide - The Reddit Guide to Massive Traffic

Like Pinterest and Tumblr, Reddit isn’t a perfect fit for all web marketers…yet, if you can figure out how to use it as a tool in your SEO applications and toolbox you can drive massive traffic to your site.


But be warned…unlike Pinterest or Tumblr, take the wrong marketing steps on reddit and you could get eaten alive.


Sounds pretty tough for a massive sharing community, doesn’t it? That’s what happens when you are dealing with a young, skeptical, liberal, geeky, internet-literate, and ever-so-meta audience.


On Tumblr or Pinterest the penalty for not knowing how to interact with the community will result in you being ignored, and your time and marketing dollars will be wasted.


Your dollars and time will be wasted on Reddit, too, but you’ll also be laughed at, scorned, flagged as spam and literally driven out.


Read more about The Reddit Guide to Massive Traffic.

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25 Ways to Decrease Your Rankings

25 Ways to Decrease Your Rankings | SEO Labs | Scoop.it
Sure, any old chump can follow SEO best practices and achieve the high SERPs rankings that lead to sustained business growth and profits.  But do you have what it takes to trash years of hard work by flagrantly abusing Google’s policies?
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Optimizing Title Tags For Search Engines And Social Networks

So now how do you ensure that your web page is fully optimized for search engines and also ticks all the boxes of the social factor. The first point to consider is to work on your Title Tag (<title>) as this is what users first see when your web pages is ranked and also its one of the most important on page SEO element.


Generally when you share a page on social networks such as Facebook, Google Plus, and Twitter, the post displays the Title of the page, along with the description, and some images. As a website owner, its crucial that your title works for search engines and also increases engagement on social networks, encouraging your followers or your network to actually click on the post to read more.


Below are some practices and points to keep in mind when writing a Title Tags and finding the middle ground for both search engines and social networks.


Read more at:

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AddMeFast.com - Good or...

Facebook likes, Google +1, Google Circles,Twitter followers, YouTube views, YouTube subscribe and Website Hits - FAST and FREE. Easy registration and up to 100 points at start.. 100 daily bonus points.


Add Me Fast - can you really get More Facebook Likes, Google +1, Google Circles, Twitter Followers, YouTube views, YouTube subscribe, Website Hits, etc. - FAST and FREE!!!


Don't know how this kind of site works, can it be true.

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Define - White Hat SEO vs Grey Hat and Black Hat SEO

Define - White Hat SEO vs Grey Hat and Black Hat SEO | SEO Labs | Scoop.it
There are two major terms described in SEO: “white-hat” and “black-hat.” There is however a debate of the merits of white-hat and black-hat SEO, along with discussions about “grey-hat”, which is the sometimes ethically-fuzzy middle ground. Often these are questionable SEO tactics and once the web community may realise what you are doing, this could affect your online reputation.


Digital Organics give great example of these three types of SEO and what they could mean to your business. Make sure you read it through for more information about White Hat SEO vs Grey Hat and Black Hat SEO.


The game of SEO for 2012 has change, you should know which one the best for your website, blog or business.

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Google’s Battle Against Bad Ads - Behind The Scenes

When new employees join the Google ad quality team that manually reviews suspect ads, they start by studying internal documentation of policies that outline examples of ads that would be approved, and those that would be rejected.
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What Does the Social Enterprise Look Like? [infographic]

What Does the Social Enterprise Look Like? [infographic] | SEO Labs | Scoop.it

“Social” is definitely receiving its fair share of attention these days and that promises to only accelerate when things like Facebook buying Instagram for a billion dollars (yes, Billion…with a “B”) happen.

 

Looking beyond the social, mobile, local aspects of a company like Instagram and to how companies can benefit from their employees’ social graph is this awesome infographic on the Social Enterprise from Gist.

 

Some good data here including many stats that point to the early stages of adoption and comfort that companies have with permitting social access from the workplace.

 

Suggested by Arik Rizer and Jan Gordon covering "Content Curation, Social Business and Beyond"

 


Via janlgordon
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janlgordon's comment, April 19, 2012 9:52 AM
Thank you Arik Rizer for this post
asma jmari 's comment, April 19, 2012 10:26 AM
thanks for the share .
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What Will AuthorRank Do to Content Generation? Important

From Social Media Today;

AuthorRank is a phenomenal thing. It was submitted as a patent by Google last May and has been working behind the scenes the past year or so. AuthorRank is essentially a way to rank content by the authority of the author, rather than the quality of the domain the content is placed on. As opposed to the Google Panda update which was all about quality at the domain level, AuthorRank tracks the author of the content across multiple places. For those conspiracy theorists out there that think G+ is just a master plan by Google to keep better track of you – you were absolutely correct!

Read more about What Will AuthorRank Do to Content Generation? Important.

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Effective Link Building Techniques in 2012

Effective Link Building Techniques in 2012 | SEO Labs | Scoop.it
With Google’s constant effort to improve their search results, their algorithm is evolving to better understand and compliment organic versus spam link building.

See how you can use several data for 2012 link building.

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The Most Destructive Lie In Search Marketing

The biggest lie in search marketing is that paid and organic search are separate channels. From the customer’s perspective, paid and natural search are nearly identical. 

More at Search Engine Land.

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What to Do when Google email You?

What to Do when Google email You;


Google has sent the following message to many webmasters:


"Dear site owner or webmaster of example.com.


We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.


Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.


We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.


If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.


If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.


Sincerely,
Google Search Quality Team"


Webmasters who received such a message observed that many sites were penalized 3-4 weeks after the message. The penalty is for the keywords that are included in the unnatural links.


If most of the links that point to the website are unnatural links then the whole website might be penalized.


Here a tips for you.

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Attract and Engage Customers by Integrating SEO, Social Media and Content Marketing

By now you may have heard that I’ve written a book called “Optimize“.  After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago.
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Getting More Out of Pinterest [Infographic]

Getting More Out of Pinterest [Infographic] | SEO Labs | Scoop.it

HubSpot’s social media scientist Dan Zarrella, has gathered up data the best he could (pre Pinterest API) to present some findings regarding ways to use Pinterest for the greatest impact. He even put them in a true infographic (in other words it presents data very cleanly rather than giving up to a design over function mentality, thankfully). Enjoy.

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Where to Begin with SEO? It Start Here!

Engaging in proper site SEO isn't about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization strategy consists of a variety of moving parts. Check one issue off your task list today and two more problems show up on your radar. Good SEO is kind of like an engine: There are many working parts, any of which can (and should) be improved, repaired or replaced to boost your vehicle's performance.


The more your engine is used, the more work there is to do to keep the engine in top shape.With that said, there are some basic components of every SEO campaign (not to mention a really big checklist) that form the foundation of a successful campaign. Anyone who's been around SEO for any length of time already knows these "basics," but they bear repeating for anyone who is unfamiliar as to where to begin with their SEO effort.


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6 Funny Google Project Glass Parody Videos

Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube with parodies that showed the potential for harm – especially if Microsoft were making the glasses.
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