The fundamental point of Social Media is your power to influence people to do something. These tools help you to determine your influencing power - which in itself also help you to make adjustments in your Social Media strategy.
Traditional marketing - at it’s best - generates ‘top-of-the-funnel’ leads while traditional sales - at it’s best - converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?
Facebook is seemingly insoluble and undefeatable, seemingly… but will it always be the social media empire that it is today? Many experts in the field of social media simply say Facebook has done an excellent job, but it is ...
The key to every site’s success is through good marketing and promotion. Even if you have really good and substantial content on your site, you still need to promote it to avoid getting left behind the competition. In the internet community, the best way to achieve an increase in website traffic and revenue is to take advantage of social media. When used correctly, this tool can provide a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales.
Since there are so many different definitions of social media, let’s clarify what we’re talking about here. Social media are primarily Internet- and mobile-based tools for sharing and discussing information. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.
It is important to understand why Google introduced Google Plus. You will note that Google does not sell advertising within Google Plus; it was not set up with the intention of becoming a major revenue driver for Google i.e. Google does not see the role of Google Plus to be to generate a large user base to which advertising can be sold in the same way that Facebook views its user base for example. Rather, Google is reacting to the uncomfortable reality that their primary quality indicator
There are many reasons why Google enter the Social Media Market - other than just to be competition for the main games player like FaceBook. The functionality that Google offer is much more business orientated - hence better for the business community and very complementary to LinedIn.
Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for ...
Marius van der Merwe's insight:
The technical details of SEO is only one side of the Internet Marketing story. If you dont execute it right through the right SEO-practices, then it could be all in vain. For more SEO posts, see http://realityim.com/category/seo/
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