SEO News, Tips and Guidelines
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Are Keywords Relevant to SEO in 2015?

Are Keywords Relevant to SEO in 2015? | SEO News, Tips and Guidelines | Scoop.it
Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.

Via Bonnie Burns
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Bonnie Burns's curator insight, January 22, 2015 2:49 PM

Keywords aren’t totally dead in the water — after all, Google still needs some kind of text to figure out what it is your company actually does. In that sense, you could say that keywords are simply informational tidbits for Google’s analysis, rather than having a quantifiable relationship and impact on your actual rankings.

Gina Tucker's curator insight, January 22, 2015 5:48 PM

What is an SEO myth compared with SEO reality? 

Andrew Wroblewski's curator insight, January 23, 2015 8:03 AM

http://yourprofitweb.com/ny/seo-rochester/

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10 Things All Bloggers Need to Know to Know About WordPress

10 Things All Bloggers Need to Know to Know About WordPress | SEO News, Tips and Guidelines | Scoop.it

WordPress is the most popular blogging platform in the world and used by 23.3% of the top 10 million websites. Here are 10 things all bloggers need to know.


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Marilyn Moran's curator insight, January 27, 2015 8:09 PM

Love the new WordPress features!

Graham Drage's curator insight, January 29, 2015 3:24 AM

A little bit "techy" but a good explanation of why WordPress is a great solution for many businesses and not just for the Blog you can create great websites using WordPress. Most of my web development is using WordPress as seen here; http://www.wsi247marketing.co.uk/our-clients/

Neon Street Media's curator insight, February 2, 2015 11:49 AM

Good clean design on 2015. The plugin interface is informative and easy to navigate. Better with every version!

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7 Content Marketing Tools to Boost Productivity

7 Content Marketing Tools to Boost Productivity | SEO News, Tips and Guidelines | Scoop.it
These seven tools can make a big difference in your content marketing productivity. From discovering your competitors keyword rankings to Google Analytics interpretations and editorial calendar plug-ins, these tools are all free.

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Pound Wise, Penny Foolish SEO (And Content Marketing)

Pound Wise, Penny Foolish SEO (And Content Marketing) | SEO News, Tips and Guidelines | Scoop.it

For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn't sustainable in the long-term.

JannahTepace's insight:

For many B2B businesses, good SEO used to be a side effect of other marketing efforts. http://searchengineland.com/pound-wise-penny-foolish-seo-content-marketing-207219

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The Google Plus effect on your website’s SEO strategy

The Google Plus effect on your website’s SEO strategy | SEO News, Tips and Guidelines | Scoop.it
Having 150 million active users, of which 50 percent are daily visitors, Google Plus is a key tool for social media marketing. Becoming increasingly effective and important among social networks, Google Plus draws the attention of many businesses.
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Tips from the Hogwarts School of SEO on how to become a LinkedIn Jedi - Upstart

Tips from the Hogwarts School of SEO on how to become a LinkedIn Jedi - Upstart | SEO News, Tips and Guidelines | Scoop.it
Tips from the Hogwarts School of SEO on how to become a LinkedIn Jedi Upstart LinkedIn's global users goal is 3 billion people, with two joining every second, according to an infographic put together by Gryffin, the self-described Hogwarts School...
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5 Easy Copywriting Rules For Your Content Strategy

5 Easy Copywriting Rules For Your Content Strategy | SEO News, Tips and Guidelines | Scoop.it
Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all, the art…

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9 Blogging Tools Every Blogger Should Be Using

9 Blogging Tools Every Blogger Should Be Using | SEO News, Tips and Guidelines | Scoop.it

Do you blog for your business? This article shows 9 blogging tools to check out.


Via Kamal Bennani
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Can Content Marketing Help Improve Your Search Engine Rankings?

Can Content Marketing Help Improve Your Search Engine Rankings? | SEO News, Tips and Guidelines | Scoop.it

Content marketing can help grow your business in many different ways. We all know that because it has been repeated about a million times on the marketing blogosphere in the last 5 years.

But really, I’m always impressed with these two most common scenarios when it comes to companies adopting (or not) content marketing: Many companies jump on the wagon to just go through the motions of writing posts, without really knowing why, or having clear goals. Or companies that fail to see the benefits of a content-rich website rather than a virtual static brochure.


And this is why I loved this infographic from Neil Patel (QuickSprout), because it focuses on one clear benefit: Content marketing can help improve your search engine rankings. So I wanted to share it with you....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 7, 2014 1:48 AM

Francesco Morales makes a convincing case for content marketing.

Jeff Domansky's curator insight, February 7, 2014 1:51 AM

Francisco Morales makes a convincing case for content Marketing ROI.

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Use Social Media and Content Strategy for Better SEO

Use Social Media and Content Strategy for Better SEO | SEO News, Tips and Guidelines | Scoop.it
There is an element of social media that affects SEO (Search Engine Optimization). Nobody knows to what degree social media can affect your SEO.
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Social Media and the Marketing Mix Model - INSEAD Knowledge (blog)

Social Media and the Marketing Mix Model - INSEAD Knowledge (blog) | SEO News, Tips and Guidelines | Scoop.it
Social Media and the Marketing Mix Model
INSEAD Knowledge (blog)
Listening tools can help companies determine social media ROI in terms of real financial impact.
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15 Mind-Blowing Stats About Search Engine Marketing

15 Mind-Blowing Stats About Search Engine Marketing | SEO News, Tips and Guidelines | Scoop.it
93% of online experiences start with a search engine. 15 mind-blowing #SEO stats you can’t afford to ignore: http://t.co/H1RxV7IkS8?
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Social Media Marketing Trends for 2014

It's clear that social media is here to stay, but many businesses are still slow to adopt a strategy on how to best utilize it for marketing. New social netw...
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5 Great Tools for Your SEO

5 Great Tools for Your SEO | SEO News, Tips and Guidelines | Scoop.it

 5 Great Tools for Your SEO. Hoping to measure your SEO efforts? Take a look at these 5 great tools for your SEO which can help...


Via Bonnie Burns
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Bonnie Burns's curator insight, January 23, 2015 11:59 AM

Hoping to measure your SEO efforts? Here are 5 great tools for your SEO which can help get a realistic idea about where your online business reputation stands.

Tdutec Innovación Educativa's curator insight, January 25, 2015 1:16 PM

añada su visión ...

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How People See Your Website [INFOGRAPHIC]

How People See Your Website [INFOGRAPHIC] | SEO News, Tips and Guidelines | Scoop.it

Do you know that 3 in every 4 of online users admit they decide on a company's credibility based on its website design. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.


Via Kamal Bennani
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Andrew Wroblewski's curator insight, January 27, 2015 6:21 AM

http://seorochester.wordpress.com

Maria Rekrut's curator insight, January 27, 2015 3:24 PM

Maybe you'll need to redesign your website.

Marketing Leap's curator insight, January 27, 2015 11:10 PM

17 - 50 milliseconds, that is all you get before a customer has made up their mind regarding your website. This affects your company's credibility ... so how important is your website design now?

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SEO's Dilemma Link Building vs Content Marketing - MOZ Whiteboard Friday - YouTube

Today's web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the past, or do they opt to spend time on the broader realm of content marketing?

JannahTepace's insight:

In today's Whiteboard Friday, Rand explores the reasons you might choose one path over the other. https://www.youtube.com/watch?v=WBJ876E76Dk

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Timeline Photos - Techsonic SEO India | Facebook

Timeline Photos - Techsonic SEO India | Facebook | SEO News, Tips and Guidelines | Scoop.it

Ten Simple Ways To Boost Your #Local #SEO Strategy

1)- Incorporate Your Local Phone Number and Address

Verify your local telephone number is recorded... (Ten Simple Ways To Boost Your #Local #SEO Strategy

Read more...

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Amazon.com: SEO 2014 & Beyond :: Search engine optimization will never be the same again (Webmaster Series) eBook: Dr. Andy Williams: Kindle Store

Amazon.com: SEO 2014 & Beyond :: Search engine optimization will never be the same again (Webmaster Series) eBook: Dr.
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39 Essential Content Marketing Facts - Business 2 Community

39 Essential Content Marketing Facts - Business 2 Community | SEO News, Tips and Guidelines | Scoop.it
Business 2 Community 39 Essential Content Marketing Facts Business 2 Community 39 Essential Content Marketing Facts image bigstock Internet concept Social netwo 52131646 If you haven't browsed Aberdeen Group's Marketing Effectiveness & Strategy...
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Secrets to a Powerful Blog Post

Secrets to a Powerful Blog Post | SEO News, Tips and Guidelines | Scoop.it
As a blogger, finding the right words can make all the difference. Learn the six secrets to creating a powerful blog post every time!

Via Neil Ferree
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Neil Ferree's curator insight, September 2, 2014 2:37 PM

You already know the business value in running a business blog. Follow these tips from Rebekah to get the most from your efforts. Manage your social media presence all along the way.

Jooste Henning - Social Media Business Boosters's curator insight, September 2, 2014 8:48 PM

A good read to get some valuable tips in the world of Blogging!

Sylvie BH's curator insight, September 3, 2014 4:56 AM

Clear, really helpful to make a relevant blog ! 

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Infographic: The New Rules of Search Engine Optimization - Inbound Marketing Agents | #TheMarketingTechAlert

Infographic: The New Rules of Search Engine Optimization - Inbound Marketing Agents | #TheMarketingTechAlert | SEO News, Tips and Guidelines | Scoop.it
SEO in 2014 is a whole new ballgame; is your company ready to step up to the plate?

 

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, February 26, 2014 7:32 PM

Include Google+ and Google Authorship, and...CONTENT!

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How to Use Google Analytics Acquisition Reports to Know Where ...

How to Use Google Analytics Acquisition Reports to Know Where ... | SEO News, Tips and Guidelines | Scoop.it
The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most ...
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13 Google+ Tools to Improve Your Marketing | Social Media Examiner | #TheMarketingTechAlert

13 Google+ Tools to Improve Your Marketing | Social Media Examiner | #TheMarketingTechAlert | SEO News, Tips and Guidelines | Scoop.it
Use these tools tips to get Google+ analytics, drive traffic to Google+ with +Post Ads, segment your audience, integrate audio, and improved posts.

 

Basic/ Summarized...

 

If you have a YouTube channel but haven’t taken advantage of its relationship with Google+, you need to. Whether you’ve already established yourself on YouTube (or Google+), you’ll reach a wider audience when you use them in conjunction. Take advantage of the integration!Hangouts On Air provides a free video broadcasting service that lets you stream a live feed to your YouTube channel for recording, and of course is completely integrated with Google+.With Google Drive, Google’s cloud-based file management and storage service, you can share an incredible amount of information with your Google+ audience, including presentation slideshows, PDFs and even password-protected documents.How are you backing up the pictures from your phone? Did you know you can use Google+ to store your pictures for safekeeping? Google+ is a reliable way to store your pictures, and then delete them from your phone.Google+ Embedded Posts is a cool feature that lets you share your Google+ posts on your blog.Google+’s Auto Awesome feature lets you create animated videos with photos, videos or both. It’s a really cool effect and has endless possibilities for video-minded marketers.Google+ is different. It doesn’t auto-crop your images or require you to resize them before posting.Google+, on the other hand, allows you to add simple variables such as “*” for bold and “_” for italics to quickly grab your readers’ attention.Just like Twitter and Instagram (and unlike Facebook), hashtags can have a notable impact on reaching a targeted audience on Google+. The Explore feature uses hashtags to help Google+ users quickly find and interact with topics they’re interested in.No media empire is complete without its own broadcasting network. Google+ has integrated SoundCloud, the audio platform that enables sound creators to upload, record, promote and share their originally created sounds.Google+ circles are one of the most important tools of Google+. Unlike other social networks, circles are much more than “people who see your content.” They’re more like subscribers.+Post ads take Google+ posts and create display ads that run across Google’s ad network of over two million web properties. According to Google, +post ads are way to “amplify your content and create conversations across the web.”SumAll analyzes more than just Google+, and marketers will enjoy the visual representation of published posts, post engagement and new Google+ followers.CircleCount was one of the first tools to track activity within Google+. It has continued to be a valuable tool because it provides a database of influencers, allowing you to make important connections.Steady Demand’s Google+ Brand Page Audit tool is a good option for Google+ pages. This free tool quickly analyzes your Google+ brand page to make sure you’ve properly set up all of the basic functionality Google+ brand pages have to offer.

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, April 3, 2014 5:48 PM

Cripes almighty, this is a GREAT post. Click through to explore!!!

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YouTube SEO Tips : How to Optimize Videos

This video will teach you all about video SEO - YouTube SEO strategies. I show you how to perform SEO for YouTube videos and rank not only on YouTube, but Go...
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Webinar: Best Practices for a Modern SEO Strategy

In this on-demand webinar, Brian Ledis, Sr. Product Manager of SEO discusses all the elements of a modern SEO program, how to update your SEO strategy to ali...
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