Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Via Guillaume Decugis, Marty Koenig
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected.
Keyword Research & website Architecture As an Internet Marketing Consultant when I work with B2B clients I often find that SEO is not given the priority (Keyword Research & Website Architecture by @shepardmorrow
Our Internet has come a long way over the last decade.
Creating a website, blog, online community, or social media presence has never been easier. For marketers though, cutting through all this chatter to reach a target audience has never been more difficult. While some have predicted the death of SEO, in fact quality search engine optimization has is atop a list of concerns for marketers and CEOs. The bottom line for professionals in the industry being, ever bigger budgets to keep pace with rapidly changing SEO variables.
With the dwindling of major news print publications, and the rise in popularity of online media sources, a huge gap has been created in the way consumers are reached. Today, the channels reach out to audiences have multiplied tenfold, and keeping up with each separate channel, and maintaining a quality presence, has turned the once laissez-faire attitude towards SEO into a full-time preoccupation...
Visit the link to view the full infographic and read further about SEO, the role and influence of big data and the top five search goals for marketers in the next year...
Le référencement est une étape importante dans la vie d’un site web. Sujet largement abordé sur de nombreux blogs dont le mien, il est également intéressant de connaître le positionnement de ses liens sur le géant de la recherche : Google.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.