5 top Google Analytics reports to demonstrate the value of your social media marketing practice.
Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? If so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers.
Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact.
Google's convergence analytics tools aid B2B measurement
SUMMARY: Google Analytics' new Data Import Tool might be just the beginning of convergence analytics offerings intended to help B2B marketers better measure their return on investment, Naomi Ruth Ganhinhin writes. Google's Universal Analytics permits marketers to integrate their own data sets into customized Analytics views. "The Data Import Tool ... enables users to import cost data from any digital source including email, social media, display providers, paid search, and even organic traffic," Ganhinhin writes.
With keyword data continuously being removed and Google moving toward visitor-based data, how we look at and use analytics is shifting. The good news is that even though some of the data has been taken away, analytics have always provided a lot of really great information beyond keywords.
Do you know what is the most common question that I get every day on social media, forums or email?
“How do I get insights about my Google Analytics data?”
People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.
This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors.
In this article, I’m going to show you some Google Analytics tricks that you should use for your website. If you don’t use the latest version of Google Analytics, login into your account and click the New Version link from the top right corner of your screen before we get started.
Interactive digital marketing is a fine art – a balancing act, if you will – of supplying just the right amount of information to get people. If social community is here to stay, what are some of the reasons you, as a digital marketer, should be looking to implement an “Owned Community” as part of your core marketing strategy? Well, here are our top 5
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.