SEO for Lawyers
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Adding a Google Plus Badge to Your Site

Adding a Google Plus Badge to Your Site | SEO for Lawyers | Scoop.it

A good way to showcase your brand, let people know you are active on a network and show how many others you are connected to is by installing a Google Plus badge on your website. Depending on your current setup, this is a pretty simple task to accomplish.

AttorneyRankings's insight:

Find out how to add a badge here:

http://www.attorneyrankings.org/adding-a-google-plus-badge-to-your-law-firm-website/

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Why SEOs should not ignore Bing Webmaster Tools

Why SEOs should not ignore Bing Webmaster Tools | SEO for Lawyers | Scoop.it
Most of us have used Google Search Console, but many SEOs ignore the rich source of data that is Bing Webmaster Tools -- to their detriment.
AttorneyRankings's insight:

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements:

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Local SEO Roundup - Experts Share Their Favorite Local SEO Tips

Local SEO Roundup - Experts Share Their Favorite Local SEO Tips | SEO for Lawyers | Scoop.it
Local SEO Strategies to grow your business using the internet. Experts share their top local seo strategies in our expert roundup.
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Thought leaders in the local SEO space share their ideas on what makes great local SEO. 

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49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 1 of 5

49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 1 of 5 | SEO for Lawyers | Scoop.it
Learn the best practices and top tips from expert bloggers to create a great content creation plan that will boost your online marketing objectives
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The #1 Law Marketing Tip This Year From 7 Top Law Firm Marketing Gurus

The #1 Law Marketing Tip This Year From 7 Top Law Firm Marketing Gurus | SEO for Lawyers | Scoop.it
Law firm marketing is part art, part science – but as social media, Google and just about everything else on the marketing landscape changes, what is a lawyer to do when it comes to marketing his or her law firm? We asked seven top marketing experts what their Number 1 marketing tip for 2016 was. …
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The #1 Law Marketing Tip This Year From 7 Top Law Firm Marketing Gurus

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Thinking smarter: Take your SEO work to the next level

Thinking smarter: Take your SEO work to the next level | SEO for Lawyers | Scoop.it
Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication.
AttorneyRankings's insight:

Search engine optimization is a complex marketing discipline, and it can be a challenge to perform high-level, high-quality SEO work every single day. When you’re working hard to get the best results for your client, it can be tempting to cut corners here and there to meet (or even beat) deadlines.

 

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2016 State of Link Building Survey coverage

2016 State of Link Building Survey coverage | SEO for Lawyers | Scoop.it
What does modern day link building look like? Columnist Andrew Dennis explores the results of a recent survey conducted by Moz, Credo and Page One Power.
AttorneyRankings's insight:
Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry.
 

 

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Dark search, dark social & everything in between

Dark search, dark social & everything in between | SEO for Lawyers | Scoop.it
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
AttorneyRankings's insight:

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers.

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Now we know: Here are Google's top 3 search ranking factors

Now we know: Here are Google's top 3 search ranking factors | SEO for Lawyers | Scoop.it
Google's Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google's search algorithm.
AttorneyRankings's insight:

Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain. [Click the link below to read the full article.].

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Arnold Haine's curator insight, March 31, 4:56 AM

Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain. [Click the link below to read the full article.].

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5 Web Development Tips for Better SEO

5 Web Development Tips for Better SEO | SEO for Lawyers | Scoop.it

If you’re investing in a website for your company, there’s a good chance that you want to use it to attract the attention of more potential customers.

 

However, ensuring that your site can be found easily on the web is a complicated science. One of the most important factors is SEO — or search engine optimization — which can determine where your website appears in search engine results.

AttorneyRankings's insight:

Here are 5 great tips to help you develop your website with your users in mind. Bringing customers to your site means nothing if they can't find what they want, or if they have a poor user experience.

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Arnold Haine's curator insight, March 25, 3:50 AM

Here are 5 great tips to help you develop your website with your users in mind. Bringing customers to your site means nothing if they can't find what they want, or if they have a poor user experience.

P.j. Germain's curator insight, March 25, 9:22 AM

Here are 5 great tips to help you develop your website with your users in mind. Bringing customers to your site means nothing if they can't find what they want, or if they have a poor user experience.

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The importance of topically relevant links and strategies for a holistic link-building approach - Lawyernomics by Avvo

The importance of topically relevant links and strategies for a holistic link-building approach - Lawyernomics by Avvo | SEO for Lawyers | Scoop.it
Inbound links from topically relevant websites in the legal industry are very powerful for an attorney’s SEO strategy. To get the most out of your optimization efforts, you must approach your link building with a holistic methodology.
AttorneyRankings's insight:

There is no shortage of legal-specific websites, but lawyers must be cognizant of the fact that they need to find the right links to improve their overall link portfolio. To get the most out of their optimization efforts, lawyers must also approach their link building with a holistic methodology.

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77 SEO Experts Reveal the 3 Best Penguin 4.0 Ranking Factors

77 SEO Experts Reveal the 3 Best Penguin 4.0 Ranking Factors | SEO for Lawyers | Scoop.it

Everyone is worried how the upcomingoogg real time Google Penguin 4 update will change the SEO world. It’s totally understandable.

AttorneyRankings's insight:

I asked 77 distinguished SEO colleagues of mine one simple question:

“Which 3 SEO factors will play the biggest role in the Penguin 4.0 era?”

As a fellow SEO expert I am also eager to understand what the upcoming SEO updates hold for us, so without further ado, let’s dive into these 77 amazing answers.

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7 proactive ways to jump-start your SEO before a site launch

7 proactive ways to jump-start your SEO before a site launch | SEO for Lawyers | Scoop.it
About to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.
AttorneyRankings's insight:

Starting a new website can be very intimidating with the sheer volume of tasks involved.  Get yoursite off with a jump by arming yourself with these 7 pre-launch SEO tips by our friends at Search Engine Land.  More info under the link.

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14 things you need to know about SEO friendly site design

14 things you need to know about SEO friendly site design | SEO for Lawyers | Scoop.it
Search engine optimization experts bust four common myths about search friendly website design and share best practices for SEO in 2016.
AttorneyRankings's insight:

Remember the user!

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Arnold Haine's curator insight, March 15, 3:15 AM

Remember the user!

Maria Pia Montoro's curator insight, March 15, 11:10 AM

Remember the user!

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Improve Your Video Search Rank With These 5 Tips by www.thehostingnews.com

Improve Your Video Search Rank With These 5 Tips by www.thehostingnews.com | SEO for Lawyers | Scoop.it
To give your website the best chance at ranking well, you need to put more video content online--but not just any video content will do. If you try the 5 tricks
AttorneyRankings's insight:

Have video? Do it right! Make sure you are using more than one platform as well.

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How to use SEO to build your legal brand - Lawyernomics by Avvo

How to use SEO to build your legal brand - Lawyernomics by Avvo | SEO for Lawyers | Scoop.it
Ranking for your name as an attorney is one of the more worthwhile tasks related to online marketing. Even if you are working for a large firm, ranking wel
AttorneyRankings's insight:

How to use SEO to Build your Personal Brand for Lawyers 

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Improve internal linking for SEO: Calculate Internal PageRank

Improve internal linking for SEO: Calculate Internal PageRank | SEO for Lawyers | Scoop.it
DIscover a method for determining what pages on your site might be seen as authoritative by search engines, based on a metric called "internal PageRank."
AttorneyRankings's insight:

Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings.

 
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95 Experts Reveal Best SEO Tools

95 Experts Reveal Best SEO Tools | SEO for Lawyers | Scoop.it
95 experts reveal the best SEO tools to build and manage successful search campaigns. The #1 ranked tool might surprise you!
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95 experts reveal the best SEO tools to build and manage successful search campaigns

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What Is SEO Ranking Determined By? A New Study

What Is SEO Ranking Determined By? A New Study | SEO for Lawyers | Scoop.it
“How do I get ranked higher on Google?” We at SEO Inc. work tirelessly to find that answer out for our clients. Thankfully, so does Backlinko, the same business behind the infographic listing Goo…
AttorneyRankings's insight:

How do you get to be #1 on Google? Work, creativity, work, and hiring the right SEO Firm!

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Is Google Testing The Penguin 4.0 Algorithm?

Is Google Testing The Penguin 4.0 Algorithm? | SEO for Lawyers | Scoop.it

I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about there. I know, I know, it's been a while. I have seen some chatter in the industry, on and off chatter, over the past 12 hours or so, that people are noticing some drastic changes with the Google search rankings on and off.

 

It can be nothing, it can be a blip, it can be a different algorithm or it can be people making stuff up - but it also can be Google testing Penguin 4.0 to a limited set of searchers.

AttorneyRankings's insight:

Is the next iteration of Google's Penguin algorithm set to launch? Barry at SERountable thinks it just might be...

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Step-by-step guide to boosting your website’s rank in search

Step-by-step guide to boosting your website’s rank in search | SEO for Lawyers | Scoop.it

In this article, we’ll introduce the two metrics which allow you to track progress in boosting your website’s authority. Equally, we’ll talk about some strategies for increasing these metrics, called “Domain Authority” and “Domain Rating”. Get a baseline As a first step, log into either Ahrefs or Moz Open Site Explorer and make note of your site’s Domain Authority or Domain Rating. Keep this data handy s

AttorneyRankings's insight:

In this article, we’ll introduce the two metrics which allow you to track progress in boosting your website’s authority.

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Arnold Haine's curator insight, April 5, 2:33 AM

In this article, we’ll introduce the two metrics which allow you to track progress in boosting your website’s authority.

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Guest Post ROI: The Data Behind 273 Guest Posts Says It's No Good 

Guest Post ROI: The Data Behind 273 Guest Posts Says It's No Good  | SEO for Lawyers | Scoop.it
I bet that you have at least one guest post under your belt. So let me ask you something: – What was the ROI of that guest post? Did you achieve what you expected? Are you happy with the results? Or maybe you didn’t have any specific goal in mind and wrote your guest post …
AttorneyRankings's insight:

500+ bloggers share their thoughts on guest post ROI

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Google to boost mobile-friendly algorithm this May

Google to boost mobile-friendly algorithm this May | SEO for Lawyers | Scoop.it
Google announced increase in mobile-friendly update factors, but don't expect another Mobilegeddon.
AttorneyRankings's insight:

Google announced on the Webmaster blog that they are going to be boosting the effects of themobile-friendly algorithm they launched back on April 21, 2015. [Click the link below to read the full article.].

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6 SEO Trends to Watch for in 2016

6 SEO Trends to Watch for in 2016 | SEO for Lawyers | Scoop.it

These days, we often hear that SEO is no longer an important part of marketing your business. But don’t be fooled — it’s still important, and like many web skills, you can’t learn the ropes once and call it a day. SEO rules and search engine algorithms change year after year. Following the latest changes and making the necessary changes to your site is a no-brainer. This year, search engine optimization will be as powerful as ever, but search engines are getting smarter — and it’s harder than ever to use dodgy tricks to fool them. SEO in 2016 isn't just about optimizing websites for search engines, but about making your site suitable for people.

AttorneyRankings's insight:

Are you looking to get a leg up on your online competition this year? Looking for some ways to build a sustainable online presence? Check out this article from SitePoint... 6 usable ways to fine tune your marketing.

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Arnold Haine's curator insight, March 18, 3:24 AM

Are you looking to get a leg up on your online competition this year? Looking for some ways to build a sustainable online presence? Check out this article from SitePoint... 6 usable ways to fine tune your marketing.

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Bing previews new Bing Search APIs

Bing previews new Bing Search APIs | SEO for Lawyers | Scoop.it
Bing adds tons of features to their Bing Search APIs, which now are REST APIs.
AttorneyRankings's insight:

Bing announced they are giving developers a preview of the new Bing Search APIs, version 5. The new APIs expose a lot more functionality for developers within the Bing Search infrastructure. [Click the link below to read the full article.].

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5 Reasons Your Law Firm Needs to Blog Regularly – Infographic

5 Reasons Your Law Firm Needs to Blog Regularly – Infographic | SEO for Lawyers | Scoop.it
Blogging is an integral part of any legal content marketing campaign. For years, Google has made it clear that sites that regularly add fresh and relevant
AttorneyRankings's insight:

For years, Google has made it clear that sites that regularly add fresh and relevant content will rank higher in search engine results, and blogging gives law firms and attorneys an opportunity to add timely content to their sites that is shareable and drive user engagement.

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