Welcome to Linkarati’s Timeline of Large Brand Manual Penalties! Google, by necessity, is opaque about the way search really works. They certainly don’t share the intricacies of their algorithm, and their advice is often caveated and nonspecific. “Create great content, focus on creating great user experiences” is not uncommon advice from Google employees. It’s not [...]
A good way to showcase your brand, let people know you are active on a network and show how many others you are connected to is by installing a Google Plus badge on your website. Depending on your current setup, this is a pretty simple task to accomplish.
Local law firm SEO is significantly different than global SEO. Where link-building plays a major role for global search engine optimization, geographic citations play an integral part of ranking well locally. Here is a beginner’s guide for every law firm looking to improve their local visibility.
5+ Local SEO tips as well as a list of local directories lawyers should submit to available here:
Imagine that you open a bottle of water in the grocery store, finish drinking the water while you shop, and forget to pay for it. Or perhaps you are trying on sunglasses at a retail store and you accidentally walk out with a pair on top of your head. Maybe your hands were full, so [...]
One of Google’s most notable attributes as a company is that it isn’t afraid to fail. They’ve had their fair share of flops yet Google Plus (the company’s newest social endeavor) is not quite the flop people thought it would be. In fact, there are numerous studies and evidence that being active on the platform translates to better rankings in search.
Below is a list of some of the best free law firm directories we have found. We are constantly trying to improve this list so if you have a free lawyer directory you would like to recommend please contact us.
Enough has changed about keyword targeting that it's high time we offered a refresher. In today's Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today's world of search.