SEO for Car Dealers
Follow
Find
8 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by James Cosgrove from GooglePlus Expertise
Scoop.it!

What is Google Plus and why should I join another social platform?

What is Google Plus and why should I join another social platform? | SEO for Car Dealers | Scoop.it
Google Plus has the potential to permanently change the search landscape, so, what is Google Plus and how do I use it?

Via Jaana Nyström
more...
No comment yet.
Rescooped by James Cosgrove from Digital Marketing
Scoop.it!

Canada Auto Sales Brand Rankings - May 2013 YTD - GOOD CAR BAD CAR

Canada Auto Sales Brand Rankings - May 2013 YTD - GOOD CAR BAD CAR | SEO for Car Dealers | Scoop.it
May 2013 Canada auto sales brand rankings with sales figures

Via Bill Cosgrove
more...
No comment yet.
Rescooped by James Cosgrove from Automotive Dealer Marketing Online
Scoop.it!

Mobile Car Shoppers 30% More Likely To Submit Lead

Mobile Car Shoppers 30% More Likely To Submit Lead | SEO for Car Dealers | Scoop.it
In January 2013, Nissan saw 15% of all their digital traffic coming from smartphone users but 20% of all their leads coming from these same users. What does this mean?

Via Stephen Jeske
more...
Stephen Jeske's curator insight, June 26, 2013 9:23 PM

According to these numbers, nearly half your leads will come from smartphone users once mobile traffic to your site reaches about 35% of total.

 

Check your Analytics to verify how much mobile traffic you're already receiving. Look at monthly summaries of the past year to see the rate of change and start planning your mbile contigency if you haven't already.

 

Although apps are heavily promoted among those who supply them, consumers don't necessarily want to cram their smartphone to the brim with apps. Mobile users still remain attached to their web browser for researching purchase decisions.

Rescooped by James Cosgrove from Social Marketing Revolution
Scoop.it!

How Much Content Should You Be Creating?

How Much Content Should You Be Creating? | SEO for Car Dealers | Scoop.it

Not So Much & More Than You Think
I love it when people say they are going to create LESS content of higher quality. If you knew how to do that then you would be on a beach somewhere sipping a frosty drink with little umbrellas in it.

No ONE knows what "quality" is until you've created enough content to take a hard look at the numbers. This is why I like consistency. I create content daily and don't wait for some "perfection" that I can't determine.

We don't determine QUALITY scores anymore THEY DO. To suggest otherwise is dangerous hubris and goofystupid. Listen more than you talk, create something everyday based on what you learned and when you stumble upon greatness double down.

Don't ask the wrong question in the wrong way and HOW MUCH is exactly the wrong question. Write what you believe and think. Watch your shares, engagement numbers (time on site, pages viewed) and test a new idea (always). Over time you will see patterns.

When in doubt ASK. No harm in admitting you are confused or unsure and asking your supporters for help. When THEY help YOU a magical thing happens transforming YOU and THEM into US.

Startups think about content LAST. This is a mistake. Content is tied to MONEY and money is the lubrication that keeps everything running. Startups should start wide sharing as much of what is happening TODAY as possible. This makes potential investors feel they know you before writing a check.

Sharing content creates TRUST and no one invests in people or things they don't trust. Consistency is important for Startups. Create content DAILY and when you see a chance for a schedule create one and publish it. Mondays are about X and Wednesdays about Y. Schedules create trust too.


PS
Only those NEW to Internet marketing spend a lot of time thinking and pulling their hair out about HOW something should be done. This process concern reminds me of sitting with my former catalog bosses one day. They told me they spent hours teasing out whether a hero image (largest image on a webpage is a "hero") should be this way or that.

They asked me what I thought. "It doesn't matter," I told them and their faces fell. They were used to a decision like that, the cover of a catalog, costing tens of thousands of dollars. The hero for our webpage didn't matter because we would change it in seven days (if not sooner) anyway AND I didn't have to guess.

DATA would start to flow the minute we put the image up. They were used to expensive tests that took months to resolve. I was used to inexpensive tests we did all the time, so no reason to EVEN HAVE the process conversation.

So much of this debate is of the "It doesn't matter" variety. Every moment you THNK about creating great content instead of creating SOME content and testing are a moment lost. YOU don't crate great content. You create content and THEY decide if it is great or not. Best way I know to create GREAT content is create consistently and learn as you go.

When I was a Director of Ecommerce here is something I said frequently to my team, "We are going to do SOMETHING even if it is the wrong thing". Never regretted saying it or anything we did because SOMETHING always beats NOTHING online.


Via Martin (Marty) Smith
more...
Martin (Marty) Smith's comment, June 15, 2013 3:59 PM
Great comment Daniel. Nice Scoops too. Thanks, Marty
Sean Ryan O'Neill's curator insight, June 16, 2013 6:51 AM

Excellent read, including the comments which followed. 

Martin (Marty) Smith's comment, July 10, 2013 7:16 PM
Had an interesting follow on conversation with Jan Gordon about the question of how much. MORE is an important idea because you can't analyze feedback on content you don't create and publish. More can also be a turnoff for some, but the way we consume content along with everything else is changing. Instead of reading everything all the way through we dip in and dip out. Twitter and other social nets are either leading or reinforcing this ADD-like behavior. Well let's not judge it. It is what it is. No one READS anymore we scan so MORE scanable content in more places is good. Even BAD content is valuable since its creator learns NOT to create that kind of content, but ONLY if they publish. If a team "Sistine Chapels" their content waiting for a perfection that will never arrive they kill feedback needed to thrive.
Scooped by James Cosgrove
Scoop.it!

Video SEO & Pre-roll - Online Video Marketing for Car Dealers - AJ LeBlanc Speaking at AutoCon 2012

AJ LeBlanc & Many Others Speaking at AutoCon 2012 | Sept 5-8 Las Vegas NV | Auto Dealer Conference 2012.
more...
No comment yet.
Scooped by James Cosgrove
Scoop.it!

Automotive Dealerships Benefit From Content Marketing - Dealer Marketing Magazine

Automotive Dealerships Benefit From Content Marketing - Dealer Marketing Magazine | SEO for Car Dealers | Scoop.it
Automotive Dealerships Benefit From Content Marketing Dealer Marketing Magazine The best way to understand content marketing, especially for an auto dealer website, is to think of it as 'friendly communication' with people shopping for their next...
more...
No comment yet.
Rescooped by James Cosgrove from Environmental design
Scoop.it!

A Japanese House Merges the Indoors with the Outdoors

A Japanese House Merges the Indoors with the Outdoors | SEO for Car Dealers | Scoop.it

Japanese architect Makoto Tanijiri of Suppose Design Office designed a residential home that merges the indoors with the outdoors. 

‘House in Takaya’ located in Hiroshima, Japan, features a polished modern exterior, but incorporates the charming traditional “doma” earthen floor in its interiors. Throughout the entire house, the “doma” acts as a hallway. 
Besides being eco-friendly, it also has benefits as it keeps the home cool in summer, and warm in winter—and adds richness to the home’s interior...


Via Lauren Moss, Lili Dávila
more...
Sheridan Tatsuno's curator insight, August 11, 2013 2:41 PM

Besides earth floors, thermal heat pumps in the ground can reduce heating and cooling costs by circulating liquids into the ground, which has stable temperature beyond 3 to 4 feet below the surface.  It would be a cheap form of decentralized energy since the earth is like a big battery.  

Cassidy's comment, August 26, 2013 11:07 PM
I would love to have a place like this!
Matthew Carrigg's curator insight, October 14, 1:05 PM

In this article explains the new arts being brought into architecture making more modern houses.  Japan is diverting from its old traditionally based home which is a bad and a good thing. The bad outcome of modernizing their homes is it loses some of its culture which plays a huge role in how china works today. Although changing the way Japan's houses are constructed to give a more modern feel opens up Japans eyes with a new view of the rest of the world instead of being isolated behind it's walls.  

Rescooped by James Cosgrove from Digital Marketing
Scoop.it!

Canada's Auto Industry Is Rocking Out

Canada's Auto Industry Is Rocking Out | SEO for Car Dealers | Scoop.it
OTTAWA - Canada's vehicle manufacturers are poised to have their most profitable year in a decade in 2012, according to the Conference Board of Canada.The Ottawa-based economic forecaster estimates the industry will have $1.35 billion in pre-tax...

Via Bill Cosgrove
more...
No comment yet.
Rescooped by James Cosgrove from SEO Tips, Advice, Help
Scoop.it!

Importance of 404 Error Pages | Top 404 Designed Pages

Importance of 404 Error Pages | Top 404 Designed Pages | SEO for Car Dealers | Scoop.it
Everyone believes that mistakes can happen, particularly when dealing with technology. When pages get relocated or eradicated, users are confronted with a

Via Bonnie Burns
James Cosgrove's insight:

How you customize your 404 page makes all the difference!

more...
Bonnie Burns's curator insight, June 25, 2013 11:23 AM

It is very important engage the visitor when they land on a 404 error page. Make them want to try again to obtain information from your site. I am going to share with you some tips on how to make your error page more interactive.

Erin Monigold's curator insight, June 26, 2013 2:55 PM

It is very important to engage the visitor when they land on a 404 error page. Make them want to try again to obtain information from your site.

Rescooped by James Cosgrove from Google Plus and Social SEO
Scoop.it!

26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner

26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner | SEO for Car Dealers | Scoop.it
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.

Via Neil Ferree
more...
Neil Ferree's curator insight, May 28, 2013 4:48 PM

Once you've completed your social media audit only then will you be ready to implement these content marketing strategies and techniques 

Scooped by James Cosgrove
Scoop.it!

DealerRater/Polk Case Study Provides Proof That Consumer Reviews Drive ... - Watch List News (press release)

DealerRater/Polk Case Study Provides Proof That Consumer Reviews Drive ...
more...
No comment yet.