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SEOs Focus on Blended Search Through Social and Video in 2013 - KoMarketing

SEOs Focus on Blended Search Through Social and Video in 2013 - KoMarketing | SEO Executive | Scoop.it

Excerpt...

 

This year, search engine marketers look to blended search results to evaluate and understand true SEO performance, with a focus on video optimization and social sharing. This is according to recent BrightEdge survey results.

 

The survey results show 69% of marketers believe evaluating blended search results will be more important in gauging SEO performance this year than in 2012. Blended results display images, videos, places, news, and social results, placing an importance on multiple sources of content for SEOs.

 


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marketingIO's curator insight, February 19, 2013 8:39 AM

This goes hand-in-hand with your content marketing strategy, and measuring its impact on SEO.


  • See the article at www.komarketingassociates.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog

On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog | SEO Executive | Scoop.it
By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year.

 

Summary...

 

Most SEOs tend to think of on-page optimization as a very specific technical influx of code. You know the drill: meta tags, canonical URLs, alt tags, proper encoding, well-crafted, character-limit-abiding title tags, etc. Those are the basics. And at this point, they are very old-school. They continue to appear on the on-page SEO checklist, but you and I know that the whole demography of SEO has changed vastly, even though the basic premise has remained the same. Because of that change, the way you perceive on-page SEO has to adjust as well.

1. Meta Tags Are Just the Beginning

2. Canonical, Duplicate, Broken Links, etc.

3. The Robot’s Point of View

4. Load Time Averages and Size

5. Think Mobile, Think Responsive

6. Authority & AuthorRank

7. Design Shouldn’t Be the Last Thing On Your List


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marketingIO's curator insight, February 15, 2013 8:17 AM

A GREAT primer for those marketers who are not completely immersed in the science of SEO. If you want a backgrounder on on-page SEO that is non-technical, this is it. Strongly encourage clicking through to read.


  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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SEO Optimisation UAE | From Your Own Website to a Successfully Effective Lead Generation Online Tool

SEO Optimisation UAE | From Your Own Website to a Successfully Effective Lead Generation Online Tool | SEO Executive | Scoop.it

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Moses's curator insight, February 23, 2013 9:57 AM
How some websites remain high in search engine ranking Making sure that every visitor will remember his experience when he visits your site is one of the most important things any Internet marketer should consider. Having a website can be cool enough for some of us, but, without proper handling a website can mean nothing. Everytime you think about keeping your site cool and ordinary, think again. People are not into ordinary anymore, in fact, they have developed a need to always want something new, something more than what they’re used to. Drawing attention shouldn’t be that hard, as long as you stay away from the boring ordinary.