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MAJ Panda 4.0 : les gagnants, les perdants en France

MAJ Panda 4.0 : les gagnants, les perdants en France | SEO et Social Media Marketing | Scoop.it
Suite à l’annonce de la mise à jour de l’algorithme Panda, Searchmetric a publié ce matin un classement des plus grands gagnants et perdants sur la France à travers son outil de mesure. Il faut toutefois garder en tête que la mise à jour de Panda 4.0 se fera sur la durée, d’autres changements correctifs sont à prévoir [...]
Lydia Gracia's insight:

Une belle position pour les sites de contenu de chaînes TV!

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La ‘crisis catalana’ certifica el futuro incierto de la prensa en papel | dircomnews.com

La ‘crisis catalana’ certifica el futuro incierto de la prensa en papel | dircomnews.com | SEO et Social Media Marketing | Scoop.it

Via Ignacio Conejo Moreno
Lydia Gracia's insight:

El fin de la prensa escrita ? 

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6 Types of Visual Content You Need to Use in Your Marketing Campaigns

6 Types of Visual Content You Need to Use in Your Marketing Campaigns | SEO et Social Media Marketing | Scoop.it
Visual content can be useful in getting your marketing campaigns to stick and resonate with people. Learn the 6 types of visual content to use in your next campaign.

Via Daniel Watson
Lydia Gracia's insight:

Visual content helps your marketing campaigns to stick.

Bryant Cloud's curator insight, June 18, 2018 10:09 PM
Share your insight
Amir Ali's curator insight, July 10, 2018 1:32 AM
prophoto.us
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#Wine Can Offer a Lesson in History and Emotions

#Wine Can Offer a Lesson in History and Emotions | SEO et Social Media Marketing | Scoop.it
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RGPD: voici ce que Facebook va mettre en place pour être en règle

RGPD: voici ce que Facebook va mettre en place pour être en règle | SEO et Social Media Marketing | Scoop.it
Les utilisateurs du réseau social devraient commencer à voir les effets du RGPD sur Facebook dès cette semaine.

Via Cecile Verdier
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10 fonctionnalités des pages Facebook à connaitre absolument pour le CM

10 fonctionnalités des pages Facebook à connaitre absolument pour le CM | SEO et Social Media Marketing | Scoop.it
Découvrez 10 fonctionnalités des pages Facebook à absolument utiliser pour optimiser votre community management, à l'aube de 2018 !

Via Cecile Verdier
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The Complete Emoji Guide for Social Media Marketers

The Complete Emoji Guide for Social Media Marketers | SEO et Social Media Marketing | Scoop.it
This emoji guide will show you how to use the animated icons to boost engagement and inject more fun into your social media posts ��.
Via Brian Yanish - MarketingHits.com, Ricard Lloria
Lydia Gracia's insight:

Emojis are not a trend.. they're an opportunity to engage with consumers using .... well... emotions! ;-) 

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WhatsApp confirma las cuentas verificadas de empresa

WhatsApp confirma las cuentas verificadas de empresa | SEO et Social Media Marketing | Scoop.it
La plataforma de mensajería instantánea ya está probando sus cuentas de empresa verificadas para facilitar a los clientes el contacto con los negocios.
Lydia Gracia's insight:

Dos aplicaciones posibles del uso de whatsapp a nivel empresarial: 

  • Para crear grupos de trabajo en whatsapp web, desafiando a Slack
  • Para el contacto con los clientes (facilitar la comunicación estando donde ellos están)
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Virtual Reality Is Now a Marketing Reality #infographic

Virtual Reality Is Now a Marketing Reality #infographic | SEO et Social Media Marketing | Scoop.it
Once an out-of-reach technology, VR is now an out-of-the-box technology—accessible by consumers and brands alike. From Oculus Rift to smartphone-powered headsets, anyone can immerse themselves and others into a virtual world.

Marketers, who are responsible for driving the customer experience, stand to make huge gains with VR campaigns. In fact, 30% of Forbes Global 2000 consumer-facing companies will experiment with augmented and virtual reality this year. But if you’re a B2B organization, don’t write yourself off just yet. All brands can partake.
Lydia Gracia's insight:

VR is an excellent opportunity for marketers in customer acquisition and nurturing. Let's see how brands use it!

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Use These 15 Tips to Improve Your Email Marketing

Use These 15 Tips to Improve Your Email Marketing | SEO et Social Media Marketing | Scoop.it
We’ve all heard that “the money is in the list”.  Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore

Via janlgordon, Ricard Lloria
janlgordon's curator insight, March 1, 2017 9:28 PM

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

 

Improve your open rates by catching the reader's attention.

 

Send Out Emails That Get Opened

 

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

 

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

 

Here's what caught my attention:

 

  • Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

 

  • Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

 

  • Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/ny2K309v0f0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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A Comprehensive Guide to Content Marketing Software

A Comprehensive Guide to Content Marketing Software | SEO et Social Media Marketing | Scoop.it
The right content marketing software can make the difference between you being the New York Mets of content marketing—and you being the New York Yankees of content marketing. But there are currentl…

Via Jesús Hernández
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115 faits surprenants sur les réseaux sociaux [INFOGRAPHIE] - Skilled

115 faits surprenants sur les réseaux sociaux [INFOGRAPHIE] - Skilled | SEO et Social Media Marketing | Scoop.it
  De nos jours, les médias sociaux sont omniprésents dans la vie de tous ceux qui ont accès à  Internet. Voilà  115 faits marquants que vous ignoriez sans doute et Rea
Lydia Gracia's curator insight, March 3, 2017 5:13 AM

Alors... vous le saviez ? ;-)

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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | SEO et Social Media Marketing | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…


Via Jeff Domansky
Jeff Domansky's curator insight, June 28, 2016 5:40 PM

Jay Baer captures the essence of social media strategy here.

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How Twitter Made Me A Marketing Pro

How Twitter Made Me A Marketing Pro | SEO et Social Media Marketing | Scoop.it
In order to market successful I had to learn Twitter. Twitter made me a marketing pro and enabled me to grow traffic for any business without advertising it

Via Jacques Tang
Lydia Gracia's insight:

et oui le Social Media Marketing existe... le Community Manager vous apporte plus que vous ne le pensez !

 

Jacques Tang's curator insight, June 27, 2016 5:29 AM

Comment utiliser Twitter pour votre marketing? Une expérience simple et riche de résultats. A vous de jouer! #socialmedia

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5 Trends That Will Change How Companies Use #SocialMedia In 2016

5 Trends That Will Change How Companies Use #SocialMedia In 2016 | SEO et Social Media Marketing | Scoop.it

There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media.

 

1. Social Networks Storm The Workplace

 

For years now, we’ve been promised that a new generation of internal social networks—for use within companies by employees—will put a swift death to email. No more hunting through your inbox for information. No more endless reply-all threads from hell. And yet email has lumbered on.


Via The Learning Factor, wellenwide, Ricard Lloria
The Learning Factor's curator insight, May 24, 2016 6:07 PM

So what’s in store for 2016? Here’s a look at five trends that appear set to change how businesses use social media in the year ahead.

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How To Build Landing Pages That Convert

How To Build Landing Pages That Convert | SEO et Social Media Marketing | Scoop.it

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. 


Via Daniel Watson
RankHigher.pk's curator insight, June 16, 2016 4:36 AM

It's very awesome I like it 

http://rankhigher.pk/

VisionFunder's curator insight, June 21, 2016 9:55 AM
One of the most important steps in pre-launch marketing is creating a high converting landing page.
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Les réseaux sociaux, un investissement de choix

Les réseaux sociaux, un investissement de choix | SEO et Social Media Marketing | Scoop.it
Toute l’humanité n’est pas encore inscrite sur une plateforme sociale, mais cela ne saurait tarder. Avec une croissance souvent impressionnante et des marchés en expansion, les réseaux constituent un investissement de choix.
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5 préceptes à retenir pour une newsletter efficace

5 préceptes à retenir pour une newsletter efficace | SEO et Social Media Marketing | Scoop.it
Pratique webmarketing mythique, la newsletter est le symbole même de la stratégie de communication d’une entreprise.
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Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! »

Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! » | SEO et Social Media Marketing | Scoop.it
Eventbrite - Mobile Marketing Association France présente Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! » - Jeudi 16 juin 2016 à OpenMind Kfé, Paris, IDF.
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8 raisons d’inclure la vidéo dans sa stratégie de communication

8 raisons d’inclure la vidéo dans sa stratégie de communication | SEO et Social Media Marketing | Scoop.it
Votre stratégie de communication est-elle adaptée à l’ère numérique ? Pour le savoir, il suffit de répondre à cette question simple : le format vidéo fait-il partie de votre stratégie de communication ? Si la réponse est « non », il est temps d’
Lydia Gracia's insight:

Votre stratégie de communication est adaptée à l'ère numérique si la vidéo en fait partie.

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Rescooped by Lydia Gracia from Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Ultimate Guide to Writing Persuasive Landing Page Copy

Ultimate Guide to Writing Persuasive Landing Page Copy | SEO et Social Media Marketing | Scoop.it
We love bypassing difficult situations; we zigzag our way through rush hour traffic, make mac n cheese in the microwave and get cheat codes for games we can’t seem to ace. One basically wants to do things fast and do them right, and while this may be possible with video games and 5 minute recipes,Continue reading article >

Via Eva Sanagustin
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Rescooped by Lydia Gracia from I didn't know it was impossible.. and I did it :-) - No sabia que era imposible.. y lo hice :-)
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Los españoles dedican más de 5 horas a la semana a WhatsApp

Los españoles dedican más de 5 horas a la semana a WhatsApp | SEO et Social Media Marketing | Scoop.it
La penetración de las redes sociales toca techo en España. El 81% de los internautas, 15,44 millones de personas, usa redes sociales, u

Via Enric Lopez C., Jesús Hernández
Lydia Gracia's insight:

Y hay que estar allí donde está la audiencia... ¿no?

Enric Lopez C.'s curator insight, April 26, 2016 1:38 AM
¿TE VES REFLEJAD@?
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10 Essential Social Media Tactics to Get Your Content Seen

10 Essential Social Media Tactics to Get Your Content Seen | SEO et Social Media Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?


Via Daniel Watson
Lydia Gracia's insight:

Les  conseils à suivre pour que votre contenu soit visible par le plus grand nombre.

Jeff Domansky's curator insight, January 9, 2016 1:48 PM

10 useful tips to help you get better results from your content marketing. Recommended reading. 9/10

Marco Favero's curator insight, January 10, 2016 9:19 AM

aggiungere la vostra comprensione ...

Alahad Group Leading Manpower Agency in Pakistan - NO #1 in Recruitment Agency in Pakistan's curator insight, January 12, 2016 4:46 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Rescooped by Lydia Gracia from Webmarketing et Réseaux sociaux
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11 étapes pour créer du contenu remarquable

11 étapes pour créer du contenu remarquable | SEO et Social Media Marketing | Scoop.it
Aujourd'hui, pour être visible sur le web, il faut se faire remarquer. Et la création de contenu est l'une des voies efficace. Découvrez comment le faire.

Via Fabienne Bizet, Laurence Galambert
Lydia Gracia's insight:

Comment exister sur le web grâce a du contenu de qualité, qui parle à sa cible.

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Livre blanc : Twitter pour les entreprises

En quelques années, Twitter a su s’imposer au côté de Facebook comme l’un des leaders sur le marché des réseaux sociaux grand public. Outre-Atlantique, le phénomène est tel que 73% des entreprises issues de la fameuse liste Fortune 500 disposent d’un compte sur Twitter alors qu’elles sont 66% à disposer d’une Page Facebook.


Via Lockall
Lydia Gracia's curator insight, January 5, 2016 3:40 AM

Twitter est considéré un réseau grand public mais ses fonctionnalités le rendent indispensable aux entreprises qui souhaitent promouvoir leur marque, leurs produits/services, et surtout générer des leads et convertir des objectifs.

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Avec sa «Social Room», Europe 1 lance son offensive sur les réseaux sociaux

Avec sa «Social Room», Europe 1 lance son offensive sur les réseaux sociaux | SEO et Social Media Marketing | Scoop.it
La station est confrontée à une fragmentation des âges selon les supports. Interview avec Jean-Noël Buisson, le responsable social media d'Europe 1.
Lydia Gracia's insight:

Je ne peux qu'être d'accord avec Jéremie Mani quand il souligne le rôle traditionnellement "social" de la Radio. C'est bien le Média Social Média (permettez-moi la redondance).

Twitter est logiquement son terrain de jeu, car c'est le média de l'immédiat: les fils par émission, Periscope pour les coulisses... bravo Europe 1 !


Pour avoir fait mes débuts dans la communication dans une radio j'ai une spéciale affection pour ce média et notamment depuis que je fais du Community Management. la Social Radio a un bel avenir devant elle.

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Curated by Lydia Gracia
www.lydiagracia.com
Social Media Strategist Barcelona Paris Madrid Toulouse
#contentcurator #CMgr #SocialMedia #ContentMarketing