SEO et Social Media Marketing
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Un blog sur le référencement pour les webmasters débutants

Le blog de référencement, dechiffre.fr, s'adresse aux webmasters débutants, qui veulent référencer leur site internet gratuitement. Le blog va vous apprendre les

Via Bruno TRITSCH
Lydia Gracia's insight:

le SEO à la portée des débutants.

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Bruno TRITSCH's curator insight, July 15, 2013 4:42 AM

Soyez décomplexés dans votre apprentissage du SEO grâce à un site internet qui sait se mettre au niveau des débutants afin de les aider à mieux comprendre et à ne pas se perdre dans la jungle du langage des professionnels du référencement!

L'auteur du blog étant lui-même amateur, il saura s'adresser à vous sans complexe.

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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | SEO et Social Media Marketing | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…


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Jeff Domansky's curator insight, June 28, 5:40 PM

Jay Baer captures the essence of social media strategy here.

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How Twitter Made Me A Marketing Pro

How Twitter Made Me A Marketing Pro | SEO et Social Media Marketing | Scoop.it
In order to market successful I had to learn Twitter. Twitter made me a marketing pro and enabled me to grow traffic for any business without advertising it

Via Jacques Tang
Lydia Gracia's insight:

et oui le Social Media Marketing existe... le Community Manager vous apporte plus que vous ne le pensez !

 

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Jacques Tang's curator insight, June 27, 5:29 AM

Comment utiliser Twitter pour votre marketing? Une expérience simple et riche de résultats. A vous de jouer! #socialmedia

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5 Trends That Will Change How Companies Use #SocialMedia In 2016

5 Trends That Will Change How Companies Use #SocialMedia In 2016 | SEO et Social Media Marketing | Scoop.it

There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25% each year. Businesses haven't failed to noticed the runaway expansion of social media.

 

1. Social Networks Storm The Workplace

 

For years now, we’ve been promised that a new generation of internal social networks—for use within companies by employees—will put a swift death to email. No more hunting through your inbox for information. No more endless reply-all threads from hell. And yet email has lumbered on.


Via The Learning Factor, wellenwide, Ricard Lloria
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The Learning Factor's curator insight, May 24, 6:07 PM

So what’s in store for 2016? Here’s a look at five trends that appear set to change how businesses use social media in the year ahead.

Walter Gassenferth's curator insight, May 26, 8:31 AM
Very interesting subject to be considered and discussed. I will disclose the post to my contacts and subscribers in http://www.quanticaconsultoria.com
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How To Build Landing Pages That Convert

How To Build Landing Pages That Convert | SEO et Social Media Marketing | Scoop.it

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. 


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Daniel Watson's curator insight, June 16, 4:06 AM

 

Website landing pages are special pages set up to achieve two things, and only two things. Firstly, they need to motivate action, and secondly they need to facilitate the capture of data. Your website home page is not a landing page, as generally it will contain far too much by way of other distractions, to be an effective landing page. If your website landing pages are not as effective as you need them to be, this article provides great advice which should help you to rectify this situation.

RankHigher.pk's curator insight, June 16, 4:36 AM

It's very awesome I like it 

http://rankhigher.pk/

VisionFunder's curator insight, June 21, 9:55 AM
One of the most important steps in pre-launch marketing is creating a high converting landing page.
Rescooped by Lydia Gracia from Actualité Social Media : blogs & réseaux sociaux
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Les réseaux sociaux, un investissement de choix

Les réseaux sociaux, un investissement de choix | SEO et Social Media Marketing | Scoop.it
Toute l’humanité n’est pas encore inscrite sur une plateforme sociale, mais cela ne saurait tarder. Avec une croissance souvent impressionnante et des marchés en expansion, les réseaux constituent un investissement de choix.

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5 préceptes à retenir pour une newsletter efficace

5 préceptes à retenir pour une newsletter efficace | SEO et Social Media Marketing | Scoop.it
Pratique webmarketing mythique, la newsletter est le symbole même de la stratégie de communication d’une entreprise.
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Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! »

Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! » | SEO et Social Media Marketing | Scoop.it
Eventbrite - Mobile Marketing Association France présente Petit-Déjeuner du Marketing Mobile : « M-Réputation, l’analyser, la comprendre et la maîtriser ! » - Jeudi 16 juin 2016 à OpenMind Kfé, Paris, IDF.
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8 raisons d’inclure la vidéo dans sa stratégie de communication

8 raisons d’inclure la vidéo dans sa stratégie de communication | SEO et Social Media Marketing | Scoop.it
Votre stratégie de communication est-elle adaptée à l’ère numérique ? Pour le savoir, il suffit de répondre à cette question simple : le format vidéo fait-il partie de votre stratégie de communication ? Si la réponse est « non », il est temps d’
Lydia Gracia's insight:

Votre stratégie de communication est adaptée à l'ère numérique si la vidéo en fait partie.

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Rescooped by Lydia Gracia from Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Ultimate Guide to Writing Persuasive Landing Page Copy

Ultimate Guide to Writing Persuasive Landing Page Copy | SEO et Social Media Marketing | Scoop.it
We love bypassing difficult situations; we zigzag our way through rush hour traffic, make mac n cheese in the microwave and get cheat codes for games we can’t seem to ace. One basically wants to do things fast and do them right, and while this may be possible with video games and 5 minute recipes,Continue reading article >

Via Eva Sanagustin
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Rescooped by Lydia Gracia from I didn't know it was impossible.. and I did it :-) - No sabia que era imposible.. y lo hice :-)
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Los españoles dedican más de 5 horas a la semana a WhatsApp

Los españoles dedican más de 5 horas a la semana a WhatsApp | SEO et Social Media Marketing | Scoop.it
La penetración de las redes sociales toca techo en España. El 81% de los internautas, 15,44 millones de personas, usa redes sociales, u

Via Enric Lopez C., Jesús Hernández
Lydia Gracia's insight:

Y hay que estar allí donde está la audiencia... ¿no?

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Enric Lopez C.'s curator insight, April 26, 1:38 AM
¿TE VES REFLEJAD@?
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10 Essential Social Media Tactics to Get Your Content Seen

10 Essential Social Media Tactics to Get Your Content Seen | SEO et Social Media Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?


Via Daniel Watson
Lydia Gracia's insight:

Les  conseils à suivre pour que votre contenu soit visible par le plus grand nombre.

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Manpower Recruitment Companies in Pakistan's curator insight, January 12, 4:46 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

Laura-isabel Arbulu's curator insight, January 14, 5:44 AM

How to make you content more attractive ? 

Lotte Schacht's curator insight, January 16, 6:33 AM

Great tips

Rescooped by Lydia Gracia from Webmarketing et Réseaux sociaux
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11 étapes pour créer du contenu remarquable

11 étapes pour créer du contenu remarquable | SEO et Social Media Marketing | Scoop.it
Aujourd'hui, pour être visible sur le web, il faut se faire remarquer. Et la création de contenu est l'une des voies efficace. Découvrez comment le faire.

Via Nour Bouakline , Fabienne Bizet, Laurence Galambert
Lydia Gracia's insight:

Comment exister sur le web grâce a du contenu de qualité, qui parle à sa cible.

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Livre blanc : Twitter pour les entreprises

En quelques années, Twitter a su s’imposer au côté de Facebook comme l’un des leaders sur le marché des réseaux sociaux grand public. Outre-Atlantique, le phénomène est tel que 73% des entreprises issues de la fameuse liste Fortune 500 disposent d’un compte sur Twitter alors qu’elles sont 66% à disposer d’une Page Facebook.


Via Lockall
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Lydia Gracia's curator insight, January 5, 3:40 AM

Twitter est considéré un réseau grand public mais ses fonctionnalités le rendent indispensable aux entreprises qui souhaitent promouvoir leur marque, leurs produits/services, et surtout générer des leads et convertir des objectifs.

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Avec sa «Social Room», Europe 1 lance son offensive sur les réseaux sociaux

Avec sa «Social Room», Europe 1 lance son offensive sur les réseaux sociaux | SEO et Social Media Marketing | Scoop.it
La station est confrontée à une fragmentation des âges selon les supports. Interview avec Jean-Noël Buisson, le responsable social media d'Europe 1.
Lydia Gracia's insight:

Je ne peux qu'être d'accord avec Jéremie Mani quand il souligne le rôle traditionnellement "social" de la Radio. C'est bien le Média Social Média (permettez-moi la redondance).

Twitter est logiquement son terrain de jeu, car c'est le média de l'immédiat: les fils par émission, Periscope pour les coulisses... bravo Europe 1 !


Pour avoir fait mes débuts dans la communication dans une radio j'ai une spéciale affection pour ce média et notamment depuis que je fais du Community Management. la Social Radio a un bel avenir devant elle.

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Twitter

Twitter | SEO et Social Media Marketing | Scoop.it
PriceMinister sa stratégie client pour gérer sa e-réputation Reputation VIP https://t.co/23ZLPuVyBC http://t.co/37yI7vEudr
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Rescooped by Lydia Gracia from Business Improvement and Social media
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3 Simple Content Marketing Tips for Retailers #contentmarketing

3 Simple Content Marketing Tips for Retailers #contentmarketing | SEO et Social Media Marketing | Scoop.it
Content marketing is a growing trend in the e-commerce industry, with data from the Content Marketing Institute revealing that more than half of B2C marketers have a content strategy set in place.

Not all content marketing strategies are effective, however, and it is important that retailers get the best return on investment (ROI) from the content they market – after all, content creation can be a time-consuming process.

Via Brian Yanish - MarketingHits.com, Ricard Lloria
Lydia Gracia's insight:

Des conseils pleins de sens pour appliquer le marketing de contenus dans le (e)commerce.

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Brian Yanish - MarketingHits.com's curator insight, September 22, 2015 5:17 PM

Great article with some helpful tips.

outlineluge's comment, September 23, 2015 2:53 AM
Extremely good...!!
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Developing a Successful Content Marketing Strategy - infographic

Developing a Successful Content Marketing Strategy - infographic | SEO et Social Media Marketing | Scoop.it
Take a look at this infographic that will inspire you to take your own content marketing to a whole new level following this tried and true process!
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Réseaux sociaux : prévoir son calendrier éditorial

Réseaux sociaux : prévoir son calendrier éditorial | SEO et Social Media Marketing | Scoop.it
Quelques conseils pour planifier son calendrier éditorial afin de mieux gérer ses réseaux sociaux.

Via Cecile Verdier
Lydia Gracia's insight:

le calendrier editorial, en plus d'être pratique , nous oblige à réfléchir sur nos objectifs et à les assigner à un contenu précis. 

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Cecile Verdier's curator insight, August 14, 2015 10:08 AM

Pensez à faire un calendrier éditorial pour mieux gérer vos réseaux sociaux

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More Than Personas: How to Know What Your Audience Really Wants

More Than Personas: How to Know What Your Audience Really Wants | SEO et Social Media Marketing | Scoop.it
Your content marketing only works when your audience responds to it. That’s a “no-duh” statement – we all know that. So beyond buyer personas, how can you really, really understand what your audience wants and how you can help them?
Lydia Gracia's insight:

Aller plus loin dans la définition des Buyer Personas.

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Rescooped by Lydia Gracia from Building a Web Presence
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Why Local SEO Is About to Become Even More Important

Why Local SEO Is About to Become Even More Important | SEO et Social Media Marketing | Scoop.it

'Any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their inbound marketing campaign.

 

Others, who already practiced regular local optimization strategies, saw the update as an opportunity to increase their efforts even further.

 

These moves are savvy, because local SEO has risen in importance, but the ride isn’t over yet.

 

Over the next few years, I anticipate that local SEO will become even more impactful and more useful for businesses'.

 

Here’s why: http://www.entrepreneur.com/article/247515


Via Antonino Militello, wanderingsalsero
Lydia Gracia's insight:

I think local business owners do themselves an injustice by thinking that they can't compete with big stores and budgets. They can. 'Local' isn't as competitive as they think it is.

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wanderingsalsero's curator insight, August 8, 2015 1:40 PM

I think local business owners do themselves an injustice by thinking that they can't compete with big stores and budgets. They can. 'Local' isn't as competitive as they think it is.

Ricard Lloria's curator insight, August 10, 2015 1:47 PM

I think local business owners do themselves an injustice by thinking that they can't compete with big stores and budgets. They can. 'Local' isn't as competitive as they think it is.

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Google Local réduit le nombre de résultats locaux et éjecte les pages Google My Business

Google Local réduit le nombre de résultats locaux et éjecte les pages Google My Business | SEO et Social Media Marketing | Scoop.it
Google Local vient à nouveau de modifier la présentation de ses résultats de recherche locale.
Et ce, en réduisant le nombre de résultats locaux visibles affichés sur la première page de résultats locaux.

Via Arobasenet, Mon-Habitat Web
Lydia Gracia's insight:

Google se facebooke t-il ?
En tout cas, si c'est vrai, ce serait le 2e plus gros scandale des réseaux sociaux après les pages Facebook (et leur reach déplorable) !

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Vie toxique's curator insight, August 8, 2015 5:48 AM

Google se facebooke t-il ?
En tout cas, si c'est vrai, ce serait le 2e plus gros scandale des réseaux sociaux après les pages Facebook (et leur reach déplorable) !

694028's curator insight, August 8, 2015 6:51 AM

Google se fabebooke t-il ?
En tout cas, si c'est vrai, ce serait le 2e plus gros scandale des réseaux sociaux après les pages Facebook (et leur reach déplorable) !

David Gonzalez's curator insight, August 10, 2015 1:31 AM

Google se facebooke t-il ?
En tout cas, si c'est vrai, ce serait le 2e plus gros scandale des réseaux sociaux après les pages Facebook (et leur reach déplorable) !

Rescooped by Lydia Gracia from D&IM (Document & Information Manager) - CDO (Chief Digital Officer) - Gouvernance numérique
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30 experts du webmarketing dévoilent comment promouvoir un article de blog

30 experts du webmarketing dévoilent comment promouvoir un article de blog | SEO et Social Media Marketing | Scoop.it
Promouvoir son contenu de manière efficace n’est certainement pas facile, surtout si votre blog est encore peu connu. Pour vous aider, nous avons demandé à 30 experts de tous les domaines du mark

Via Infos régionales FTV, Morgan BANCEL, Jean-Pierre Blanger
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Rescooped by Lydia Gracia from Public Relations & Social Media Insight
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The 5 Types of Content That Attract the Most Backlinks

The 5 Types of Content That Attract the Most Backlinks | SEO et Social Media Marketing | Scoop.it

One of the most common and important goals of content is to attract links. Links are still a major part of SEO and probably will be for the foreseeable future.Backlinks to a post not only help that specific post rank better in search engines but they also help all other posts on your site. Get enough quality links, and you’ll be getting tens of thousands of organic search engine visitors a month to your site.That’s what I have for you today: a guide to the 5 best types of content that can attract not only a good quantity of links, but also high quality links. ...


Via Jeff Domansky
Lydia Gracia's insight:

Sound content marketing advice from Neil Patel.

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Janice Tomich's curator insight, August 7, 2015 10:34 AM

Sound content marketing advice from Neil Patel.

Antonio Ormachea's curator insight, August 10, 2015 11:58 AM

Sound content marketing advice from Neil Patel.

Thorsten Strauss's curator insight, September 24, 2015 7:50 AM

best practice: back links

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7 Social Media Marketing Mistakes to Avoid With LinkedIn

7 Social Media Marketing Mistakes to Avoid With LinkedIn | SEO et Social Media Marketing | Scoop.it
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.

Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.

Even though LinkedIn maintains a professional environment, it’s still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.

Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, July 31, 2015 4:35 AM

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

SENAME Interactive's curator insight, August 3, 2015 12:12 AM

If you are into B2B marketing, you cannot deny LinkedIn. LinkedIn is completely for professionals. You cannot treat LinkedIn as other social channels. Here are a few things you need to avoid in LinkedIn.

Rescooped by Lydia Gracia from Marketing, e-marketing, digital marketing, web 2.0, e-commerce, innovations
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KPIs et expérience client : trop d'indicateurs tuent la mesure

KPIs et expérience client : trop d'indicateurs tuent la mesure | SEO et Social Media Marketing | Scoop.it

Incontournables mais délicats à manier, les indicateurs clés de performance doivent être soigneusement choisis pour être efficaces. Voici quelques bonnes pratiques.


Via Michel Onkur
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Curated by Lydia Gracia
www.lydiagracia.com
Social Media Strategist Barcelona Paris Madrid Toulouse
#contentcurator #CMgr #SocialMedia #ContentMarketing