SEO et Social Med...
Follow
Find
1.1K views | +0 today
 
Rescooped by Lydia Gracia from Mon Community Management
onto SEO et Social Media Marketing
Scoop.it!

Comment séduire un blogueur influent ?

Comment séduire un blogueur influent ? | SEO et Social Media Marketing | Scoop.it
L’agence Outils Du Web vient de publier une étude sur les relations blogueurs à laquelle votre serviteur a participé.

Via Cecile Verdier
Lydia Gracia's insight:

Etude éclairée sur qui sont ces blogueurs influents, ce qu'ils aiment, comment ils aiment être contactés...

more...
No comment yet.
SEO et Social Media Marketing
Your new post is loading...
Rescooped by Lydia Gracia from Bussines Improvement and Social media
Scoop.it!

Why Are Infographics So Darn Effective? #Infographic

Why Are Infographics So Darn Effective? #Infographic | SEO et Social Media Marketing | Scoop.it
We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.

Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.

Via Brian Yanish - MarketingHits.com, Ricard Lloria
Lydia Gracia's insight:

Parceque le contenu visuel est ROI !

more...
No comment yet.
Rescooped by Lydia Gracia from Just Story It Biz Storytelling
Scoop.it!

The Power of Leaving Something Out: Storytelling

The Power of Leaving Something Out: Storytelling | SEO et Social Media Marketing | Scoop.it
Leave it incomplete so others can complete it.

Via Karen Dietz
Lydia Gracia's insight:

Une histoire à compléter par vos clients... ce n'est peut être pas la même mais c'est son expérience de vous!

more...
Valerius Terapeuta Holistico's curator insight, October 3, 10:29 AM

adicionar a sua visão ...

Alexis Niki's curator insight, October 3, 10:41 AM

When telling a story for business or otherwise, what you leave out can be as important as what you put in.

Michael Williams StoryCoaching's curator insight, October 5, 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.

Rescooped by Lydia Gracia from Business tips
Scoop.it!

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media | SEO et Social Media Marketing | Scoop.it
Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.

Via d'Orgeval
Lydia Gracia's insight:

Parceque des grands exemples on peut en avoir, c'est moins évident pour les petites entreprises de se faire une idée de l'utilité des Réseaux Sociaux pour  leur affaire...

more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

How to Create SlideShares That Convert @slidecomet

Move over, Facebook & Twitter! There’s a new contender in the arena. If you’re a business owner or marketer, you can’t afford to not be on SlideShare.
Lydia Gracia's insight:
vous allez changer la façon dont vous voyez Slideshare!
more...
No comment yet.
Rescooped by Lydia Gracia from Public Relations & Social Media Insight
Scoop.it!

20 Snapchat Marketing Resources

20 Snapchat Marketing Resources | SEO et Social Media Marketing | Scoop.it

Here are a few reasons why Snapchat may be the perfect social media tool for your business.


...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....


Via Jeff Domansky
Lydia Gracia's insight:

Il faut être là où sa cible se trouve...

more...
Melissa Ralph's curator insight, January 23, 11:46 AM

New Marketing Resouces for Snapchat. But is the a viable marketing platform for brands.

 

If you remember, WetSeat paid a 16yr old blogger to start their account. http://adage.com/article/digital/build-a-brand-snapchat-hire-a-16-year/291124/

 

Jane Gardner's curator insight, January 23, 6:05 PM

Check Snapchat out for possibilities in your business...

Jennifer Okpara's curator insight, April 16, 11:32 AM

I absolutely love Snapchat. I use it to send snaps which can be a video or a picture of what I'm doing. Anyone who is following me can view it. You can also time how long a person has to see a picture and add effects to pictures and videos as well as a text.

Rescooped by Lydia Gracia from Mon Community Management
Scoop.it!

6 conseils d'expert pour optimiser vos campagnes emailing

6 conseils d'expert pour optimiser vos campagnes emailing | SEO et Social Media Marketing | Scoop.it

Via Cecile Verdier
Lydia Gracia's insight:

et si le danger est d'envoyer justement ses mails le mardi ou le jeudi? Pensez plutôt aux habitudes de votre cible... est-elle professionnelle et   très occupée en journée? privilégiez le petit déjeuner ou le dimanche soir... 

more...
Cecile Verdier's curator insight, September 28, 4:40 AM

Quand envoyer vos emailings ?

Rescooped by Lydia Gracia from Content Marketing and Curation for Small Business
Scoop.it!

8 Clever Ways to Triple Your Content Output (and Traffic)

8 Clever Ways to Triple Your Content Output (and Traffic) | SEO et Social Media Marketing | Scoop.it
Want to get more bang for your content buck? Check out these creative tactics to increase your content output and distribution.

Via Peg Corwin
Lydia Gracia's insight:

Comme par exemple, recycler un blog post en vidéo youtube...

more...
Peg Corwin's curator insight, September 6, 10:01 AM

See many ideas for content recycling and formatting, including turning a blog post into a Youtube video.


Rescooped by Lydia Gracia from Time to Learn
Scoop.it!

Testez les Twitter Cards

Testez les Twitter Cards | SEO et Social Media Marketing | Scoop.it

Comment améliorer l'expérience de lecture et l'interaction autour de vos tweets? Testez les Twitter Cards! Vous ne serez plus limité par les 140 caractères.


Via Frédéric DEBAILLEUL
Lydia Gracia's insight:

Pour gagner en visibilité et en pertinence dans les contenus partagés sur Twitter, je vous conseille vivement les Twitter cards.

Simple à mettre en place, faudrait pas s'en priver dans une stratégie marketing social média!



more...
No comment yet.
Rescooped by Lydia Gracia from Public Relations & Social Media Insight
Scoop.it!

Get Traffic Through LinkedIn, Blogging Directories | UpCity

Get Traffic Through LinkedIn, Blogging Directories | UpCity | SEO et Social Media Marketing | Scoop.it

Get more traffic from LinkedIn and learn whether or not submitting your blog to directories can be seen as duplicate content.


Question One: How can I build more targeted traffic to my website through LinkedIn?


Our Response: LinkedIn is one of the best ways to get online leads for your website and business. As the world’s largest professional network, LinkedIn connects like-minded people from all over the world, ranging from professors, lawyers, marketers, and business owners. The best part about this is that you can find your niche on LinkedIn, establish yourself as an authority figure, and bring new potential customers to your website. There are several ways to go about doing this....


Via Jeff Domansky
Lydia Gracia's insight:

On sait déjà que LinkedIn est la plateforme idéale pour publier du contenu professionnel, mais comment faire en pratique pour que nos blog posts soient lus (en gros générer du trafic ciblé sur notre site) ? Dan cet article on nous explique les différentes voies pour y arriver grâce à LinkedIn... attention! il faut être conscient que sur cette plateforme vous vous adressez à une niche, la communication de masse est donc à bannir en faveur d'une stratégie de content marketing.

more...
Jeff Domansky's curator insight, September 18, 2:34 AM

Actionable content marketing advice from Up City.

Sangbaran Karmakar's curator insight, September 22, 3:38 PM

Very useful tips on bringing web traffic from LinkedIn campaign. WHat you are going to learn from it:

 

1. How to create linkedIn network?

2. How to market your website/ product through LinkedIn?

3. Strategies for creating Successful LinkedIn content campaign.

 

Regards... 

Rescooped by Lydia Gracia from Public Relations & Social Media Insight
Scoop.it!

Why the best content is about marketing sideways | Jay Baer

Why the best content is about marketing sideways | Jay Baer | SEO et Social Media Marketing | Scoop.it

The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company's personality, says Jay Baer in this video and short blog post


.Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts?


Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. But, generally speaking, I think the best way to look at content programs is to say:“Do people care about it? Is there proof of caring?” And a lot of times you can measure that just anecdotally. You don’t have to necessarily have a whole complicated scheme.


For an example, there’s a company called Life Technologies – a major global manufacturer of scientific equipment. They have this great content program where they take their product catalog and they execute it as a series of YouTube videos that are chained together with annotations.So it’s almost like a choose-your-own adventure product catalog....


Via Jeff Domansky
Lydia Gracia's insight:

Conseils sur comment bien démarrer une stratégie de marketing de contenus. Loin d'avoir besoin d'énormes moyens, il faut trouver ce petit plus qui va définir la personnalité de l'entreprise (en tout cas son univers qui sera commun à son public).

more...
Jeff Domansky's curator insight, September 18, 2:57 AM

In this interview, Jay Baer offers lots of advice and tips on better content marketing.

Rescooped by Lydia Gracia from D&IM (Document & Information Manager) - Gouvernance numérique
Scoop.it!

Ce que mesurent réellement les réseaux sociaux derrière les notions de « Portée », « Engagement » et « Clic »

Ce que mesurent réellement les réseaux sociaux derrière les notions de « Portée », « Engagement » et « Clic » | SEO et Social Media Marketing | Scoop.it
On pourrait penser que les principaux réseaux sociaux, Facebook, Twitter, Instagram, Pinterest, Linkedin, Google+ et Youtube, nous proposent tous les mêmes indicateurs. Malheureusement, ce n’est pas le cas !

Via Jean-Pierre Blanger
Lydia Gracia's insight:

Chaque Média Social a des objectifs précis, donc ses KPI's seront forcément différents pour chacune. Très bonne analyse à ne pas perdre de vue!

more...
No comment yet.
Rescooped by Lydia Gracia from Public Relations & Social Media Insight
Scoop.it!

We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts | SEO et Social Media Marketing | Scoop.it

LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers.Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog.Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown....


Via Jeff Domansky
Lydia Gracia's insight:

How to understand the high potential of the LinkedIn Publishing platform:

  • There're the readers: professionnals
  • there're the influencers
  • there're the support

and in this article there is the key of the content strategy!

more...
Jeff Domansky's curator insight, September 11, 2:36 AM

Really smart, practical tips for content marketing and posting on LinkedIn. Good advice. 9 / 10

Chris Agro's curator insight, September 14, 8:22 AM

A guide to crafting articles on LinkedIn that get read. -Chris Agro (@agrotising)

Rescooped by Lydia Gracia from SOCIAL NETWORKING - RESEAUX SOCIAUX
Scoop.it!

Importez, partagez et découvrez des contenus sur SlideShare

Importez, partagez et découvrez des contenus sur SlideShare | SEO et Social Media Marketing | Scoop.it
Découvrez, partagez et proposez des présentations et des infographies avec la plus grande communauté au monde de partage de contenu professionnel.

Via Joëlle de Luzy - Walraevens
Lydia Gracia's insight:

Tutoriel complet sur LinkedIn

more...
Joëlle de Luzy - Walraevens's curator insight, September 3, 5:08 PM

#LinkedIn - tutoriel complet pour créer son profil

Rescooped by Lydia Gracia from QRiousCODE
Scoop.it!

Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More

Twitter Cards Complete Guide: How to Choose, Set Up, Measure, And More | SEO et Social Media Marketing | Scoop.it

Everything to know about Twitter cards---which types are best for your needs, how to set up, analyze and measure your cards and how to make them stand out.


Via QRious CODE
more...
No comment yet.
Rescooped by Lydia Gracia from Public Relations & Social Media Insight
Scoop.it!

How to Maximize Your LinkedIn Publishing Exposure | SME

How to Maximize Your LinkedIn Publishing Exposure | SME | SEO et Social Media Marketing | Scoop.it

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 4, 2:39 AM

Gregory Ciotti provides an excellent guide to LinkedIn publishing including how to do it and why it matters. Recommended reading for content marketing, PR and marketing pros.9/10

Moumita Dasgupta's curator insight, September 4, 2:47 AM

Now if you are caught in the mesh of publishing on Linkedin platform in the  recent days then this post is a must read. 

Kadva's curator insight, September 4, 9:43 AM

Have you tried LinkedIn’s publishing feature?Do you want more people to see your business articles?LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.In this article I’ll share five tips for optimizing your content for LinkedIn publishing....

Rescooped by Lydia Gracia from Communication Entreprise : Réseaux Sociaux and co..
Scoop.it!

Blogs : 16 astuces pour créer et publier du contenu éditorial pertinent

Peur de la page blanche? voici 16 idées pour y faire face et créer un contenu éditorial pertinent


Via Sandrine Anne Lagardère
more...
No comment yet.
Rescooped by Lydia Gracia from Social Media e Innovación Tecnológica
Scoop.it!

7 Blog Post Formulas That Will Boost Your Business Blog

7 Blog Post Formulas That Will Boost Your Business Blog | SEO et Social Media Marketing | Scoop.it
We all know an editorial calendar will keep our business blog on track, and focus our marketing on message but what sort of blog posts do we populate the editorial calendar with? In this post I’m going to share with you the most popular blog post formulas for small business owners to use in their blogging. Read …

Via Gladys Pintado
more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

Quand publier ses contenus web?

Quand publier ses contenus web? | SEO et Social Media Marketing | Scoop.it
Le matin ou le soir,le jour ou la nuit, à 9h ou à 17h: quand publier ses contenus web? Voici 2 études commentées pour y voir plus clair.
Lydia Gracia's insight:

Les médias sociaux n'étant pas des médias de masse, le meilleur moment pour publier sera quand VOTRE audience sera disponible pour le "consommer".

more...
No comment yet.
Rescooped by Lydia Gracia from Digitalisation & Distributeurs
Scoop.it!

L'Hyper U de Pontarlier couple visite virtuelle et drive

L'Hyper U de Pontarlier couple visite virtuelle et drive | SEO et Social Media Marketing | Scoop.it

Voilà une première qui mérite qu'on s'y arrête. Dans le Doubs, l'Associé U de Pontarlier a mis en ligne une visite virtuelle "marchande" de son Hyper U. En parcourant les allées, les clients peuvent cliquer sur un rayon et accéder à l'offre correspondante sur le drive.


Via GCX Conseil
Lydia Gracia's insight:

Encore une expérience shopping inédite (qui n'a pas visualisé mentalement les allées du supermarché en faisant ses courses en ligne?)

more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

Visualistan: 7 Ways To Achieve Content Marketing Breakthroughs #infographic

Visualistan: 7 Ways To Achieve Content Marketing Breakthroughs #infographic | SEO et Social Media Marketing | Scoop.it
By now, all of us know that content marketing works. The success stories are everywhere around us! But ramping up a small team’s fledgling efforts can be daunting, and there are many roadblocks along the way. Arnie Kuenn, interviewing 8 content marketing experts on how to overcome these challenges. Here are they.
Lydia Gracia's insight:

Helpful! Thanks @Barbara Chapuis!

more...
No comment yet.
Rescooped by Lydia Gracia from Digitalisation & Distributeurs
Scoop.it!

Transformer le shopping "in store" en expérience personnelle et interactive

Transformer le shopping "in store" en expérience personnelle et interactive | SEO et Social Media Marketing | Scoop.it
La marque de sport Adidas a lancé plusieurs outils disruptifs destinés à rendre les expériences de shopping en magasin plus interactives et ludiques.

Via GCX Conseil
Lydia Gracia's insight:

Comment générer du trafic en magasin.

more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

How to find your friends at this year’s Burning Man festival

How to find your friends at this year’s Burning Man festival | SEO et Social Media Marketing | Scoop.it
Ryan Matzner is the Director of Strategy at Fueled, a mobile design and development shop based in NYC and London. In just over a week, I will make my first pilgrimage to Burning... Keep reading →
Lydia Gracia's insight:

:-) @Ally Greer

more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

La data au service du Brand Content

La data au service du Brand Content | SEO et Social Media Marketing | Scoop.it
On entend souvent parler de Brand Content mais cet anglicisme approximatif offre bien des interprétations. Pour certains, il apparait comme indissociable de la publicité alors que pour d’autres il est tout l’opposé.
Lydia Gracia's insight:

Une fois on comprend ce qu'est le Brand Content on saura qu'une bonne lecture de la data nous permettra de mieux cibler nos messages et de les faire parvenir à notre public au bon endroit et au bon moment.

more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

10 statistiques qui prouvent l'efficacité de l'Inbound Marketing

10 statistiques qui prouvent l'efficacité de l'Inbound Marketing | SEO et Social Media Marketing | Scoop.it
L’objectif de l’Inbound Marketing est d’attirer vos cibles en leur proposant les contenus qu’ils attendent sur le Web tout en combinant et en unifiant les leviers du marketing de la permission (SEO, contenu, emailing, médias sociaux, RP…) afin de maximiser votre présence en ligne en lui donnant une réelle pertinence. Contrairement à l’Outbound Marketing, l’Inbound [...]
Lydia Gracia's insight:

Bénéfices SEO mais pas que.


Suite au dernier point je rajouterai qu'en B2B un canal de communication de contenu professionnel est indéniablement LinkedIn. Pensez-y dans votre stratégie d'Inbound Marketing notamment pour donner du "relief" à vos articles de blogue ainsi que pour vous positionner en tant qu'expert via aussi la curation.

more...
No comment yet.
Scooped by Lydia Gracia
Scoop.it!

IFTTT can now send you a notification every time an astronaut enters space

IFTTT can now send you a notification every time an astronaut enters space | SEO et Social Media Marketing | Scoop.it
Space is beautiful, mysterious and downright captivating. If you’ve been contemplating the best way to keep up with the latest discoveries, missions and updates though, look no further. Internet automation service If...
Lydia Gracia's insight:

On appel cela Marketing Automation :-)

more...
No comment yet.
Curated by Lydia Gracia
www.lydiagracia.com
Social Media Strategist Toulouse Barcelona Paris
#contentcurator #CMgr #SocialMedia #ContentMarketing