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Rescooped by Lydia Gracia from Public Relations & Social Marketing Insight
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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | SEO et Social Media Marketing | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…


Via Jeff Domansky
Jeff Domansky's curator insight, June 28, 2016 5:40 PM

Jay Baer captures the essence of social media strategy here.

Rescooped by Lydia Gracia from Social Media, Digital Marketing
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11 Principles Every Successful Social Media Marketer Follows

11 Principles Every Successful Social Media Marketer Follows | SEO et Social Media Marketing | Scoop.it

"What does every successful marketer know? Here's 11 principles every successful social media marketer follows and how you can use them too."


Via Kamal Bennani, Olivier Milo
Lydia Gracia's insight:
  • Honnêteté
  • Respect
  • Donner bonne impression
  • Être présent à TOUTES les conversations
  • Traiter des sujets pertinents
  • Bannir la négativité
  • Partager les contenus des autres
  • Rester focalisé sur son objectif
  • Créer une marque transparente
  • Prendre du temps pour remercier
  • Trouver l'équilibre dans sa vie en s'éloignant régulièrement de son pc!
Riyaj Rahmathali's curator insight, June 22, 2015 4:51 PM

to succeed in social media marketing...

Marco Favero's curator insight, June 23, 2015 3:53 AM

aggiungi la tua intuizione ...

Kate Marsh's curator insight, June 23, 2015 9:09 AM

Let's be honest - anyone who wants to be successful should be following these principles.

Curated by Lydia Gracia
www.lydiagracia.com
Social Media Strategist Barcelona Paris Madrid Toulouse
#contentcurator #CMgr #SocialMedia #ContentMarketing