Venerdì 9 novembre Pinterest ha lanciato le secret boards. Come è avvenuto per altre features di Pinterest, si tratta di una novità che prima di essere definitivamente integrata sulla piattaforma social dovrà superare una fase di prova.
Navigare è senza dubbio un modo per uscire dalla crisi economica, e i social come Facebook, Twitter, Linkedin e Google plus, se usati proattivamente possono costruire relazioni di business e opportunità di carriera!
Therese Torris researched content curation using mainly two curation tools: one more business-oriented tool, Scoop.it, to monitor four topics (including Content Curation and Mobile Payments included in the Curated Content section of this blog) and one consumer-oriented social curation tool, Pinterest, to curate half a dozen varied topics of personal interest (books, art, shoes, designer handbags.
Here is what she concluded from this research:
1) Content curation does help content discovery.
Curation helped me discover and share content on my favorite topics. Numerous reports show that social content curation à la Pinterest brings traffic to brand sites. Curated content embeds brand content into a rich inbound context of external content.
2) Social content curation fosters customer engagement.
Consumers who curate a brand’s content not only send it traffic, they also bring to the brand and its product a much needed validation. Brands like Whole Foods that participate in social curation on Pinterest increase their customers’ engagement.
3) Corporate curation tools help create a competitive advantage.
In addition to public social curation platforms, brands should use scoop.it or corporate collaborative content curation tools like Curata, CurationSoft or Zemanta to listen to their market, optimize their content and collaborate on their content strategy.
4) But content curation is no panacea for failing content creation.
Curated content supplements original brand content, it cannot replace it. If a brand has no story to tell, no original content, no topics to share with its audience and no Social Media strategy, content curation will only increase the overall online noise level.
Quante volte avete sognato di realizzare un video come quello di “Dove Evolution” ed ottenere migliaia di visualizzazioni su YouTube? Sapevate che esistono delle tecniche black hat per fare del video marketing virale?
Ogni giorno le persone provenienti da ogni parte del mondo, entrano in contatto con i loro marchi preferiti su Facebook. Così Zuckerberg ha pensato di apportare una modifica alla struttura delle fanpage, creando delle “pagine globali”.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.