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How to Engage Your Customers in Creating User-Generated Content

How to Engage Your Customers in Creating User-Generated Content | Seo e Social | Scoop.it
As a content marketer, your greatest asset is an enthusiastic customer. Don't miss these three key opportunities for user-generated content.

Via Peg Corwin
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Peg Corwin's curator insight, October 23, 4:07 PM

More user generated content?  "Get prompt testimonials, encourage purchasers to share images and gamify."

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The 4 A's of Content Marketing

The 4 A's of Content Marketing | Seo e Social | Scoop.it

Different types of content play different roles in your marketing strategy.

An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs 

http://www.copyblogger.com/essential-content-types


Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 18, 2:20 PM

4 Content Types

 

Attraction content helps you reach a new audience and get your message in front of new people.

 

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

 

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

 

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

 

Demian Farnworth will create a series of articles this week on these 4 key drivers, check it out!

Rescooped by Francesca Adinolfi from Content Marketing and Curation for Small Business
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Content and Social Working Together for B2B

Content and Social Working Together for B2B | Seo e Social | Scoop.it
Content and social go together like peanut butter and jelly. It's key for marketers to learn how to both curate/create great content and build a solid social

Via Peg Corwin
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Peg Corwin's curator insight, January 30, 6:12 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Brian Yanish - MarketingHits.com's curator insight, February 12, 2:09 PM

5 curated, recent posts on B2B content marketing from Branding Mag, Hubspot, Demand Gen, Content Marketing Institute and Kiss Metrics,

Rescooped by Francesca Adinolfi from I can explain it to you, but I can't understand it for you.
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The Many Big Mistakes Online Businesses Make in Digital Marketing Strategies | Socialnomics

The Many Big Mistakes Online Businesses Make in Digital Marketing Strategies | Socialnomics | Seo e Social | Scoop.it

The world of internet is full of articles, blogs and forums that talk about the importance of digital marketing for modern businesses. The more you emphasize on this aspect the less it is.


Via Riaz Khan
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Seo e Social: una nuova era di strategia

Seo e Social: una nuova era di strategia | Seo e Social | Scoop.it
Un tema estremamente importante e decisamente attuale è il rapporto tra Seo e Social: quanto quest'ultimo 'influenza l'indicizzazione, quali sono i comportamenti più corretti e utili perché il loro...
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11 Methods That Will Make Your Content Marketing Campaign Go Viral

11 Methods That Will Make Your Content Marketing Campaign Go Viral | Seo e Social | Scoop.it
Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful an

Via Peg Corwin
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Peg Corwin's curator insight, June 22, 12:10 PM

Want viral content that generates leads? This is a great headline for a meaty post full of excellent recommendations that are best practices for both content creation and promotion.

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7 Content Marketing Trends That Will Reign Supreme in 2016

7 Content Marketing Trends That Will Reign Supreme in 2016 | Seo e Social | Scoop.it
To stay ahead of the curve, it is essential to keep up to date with the latest content marketing trends and standout from your competition.

Via Peg Corwin, Francesca Adinolfi
Francesca Adinolfi's insight:

Thoughtful post on key factors for content marketing in 2016, including user generated content, interactive content and more.

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Francesca Adinolfi's curator insight, March 15, 4:55 AM

Thoughtful post on key factors for content marketing in 2016, including user generated content, interactive content and more.

Ico Conforzi's curator insight, March 17, 3:46 AM

Thoughtful post on key factors for content marketing in 2016, including user generated content, interactive content and more.

Angela Heath's curator insight, March 22, 9:23 AM

Wanted to share this because whether your market is baby boomers, caregivers or some other demographic, you can use content to engage and build trust with your clients.  Here a few ideas to keep in mind. 

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10 Predictions for 2016 in SEO & Web Marketing

10 Predictions for 2016 in SEO & Web Marketing | Seo e Social | Scoop.it
It's that magical time of year where, once again, I examine my predictions for the year that's just ended, and make new ones for the year ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015 first. Based on how I've done, perhaps, you can get a sense of how seriously to take my ideas for the future...For posterity,...

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Peg Corwin's curator insight, January 10, 11:57 AM

See new and growing content recommendation and content marketing software expected to grow in 2016

Rescooped by Francesca Adinolfi from M-learning, E-Learning, and Technical Communications
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Three Reasons to Steal, Not Copy. Here's How and Why

Three Reasons to Steal, Not Copy. Here's How and Why | Seo e Social | Scoop.it
Lacking inspiration today? Trying too hard to come up with unique ideas that the world has never seen? Here's an angle for you: 'steal' other people's and put them together in a way that you and only

Via Danielle M. Villegas
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Danielle M. Villegas's curator insight, April 9, 2014 8:17 PM

This is an interesting perspective, for sure, provided in this article. I think many things are stolen, and it's hard not to do it, in some instances. Coming up with something totally unique and original is tough, even with writing blog entries! But there is  some validity to it, and it applies to content strategy as well. I have an article that I'm writing that will hopefully be coming out soon that will address this issue--with a twist--in the near future.  Stay tuned for that! In the meantime, read this and see how this is an important concept to grasp. 

--techcommgeekmom