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Immagini per il sito web: quali, come e perché | News PMI Servizi

Immagini per il sito web: quali, come e perché | News PMI Servizi | SEO e SMM | Scoop.it

e La scelta delle immagini per il sito web e per la brand identity è una faccenda seria, ecco come affrontarla al meglio.

Ilaria Pillai's insight:

Sul web la qualità conta, per i contenuti, ma anche per le immagini. Una scelta casuale, mal ponderata o superficiale potrebbe essere un importante discrimine tra te e i tuoi competitor.

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The AdWords Landing Page Grader: Try Our New Free Landing Page Tool | WordStream | #TheMarketingTechAlert

The AdWords Landing Page Grader: Try Our New Free Landing Page Tool | WordStream | #TheMarketingTechAlert | SEO e SMM | Scoop.it
Try WordStream's FREE Landing Page Grader Tool to analyze your Google AdWords landing pages and improve landing page conversion rates.

 

Intermediate/ Excerpt...

 

There are three reasons this tool will offer huge value to PPC advertisers and agencies trying to optimize their AdWords campaigns all the way through to the last step, the landing page:

-- >  It’s fast, easy, and free – Your landing page report offers the kind of insight you’d get from a professional PPC audit, but without the time or expense required to hire a consultant. This is the simplest way to find out how your landing pages are performing and how you can improve them.

-- >  It’s designed to help you increase your AdWords conversion rate, Quality Score, and ROI – The landing page tool focuses on PPC-specific best practices. It checks to make sure your page, form, settings, and more are optimized for conversions, and our benchmarks help you determine how your landing pages compare to your competitors’.

-- >  You can’t get this insight anywhere else – We created the first free AdWords analysis tool, and this is the first free landing page analysis tool. There’s no equivalent in AdWords. Our AdWords Performance Grader has analyzed over $3 billion in total PPC spend, and we know a ton about what goes into a successful AdWords account.

 

___________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, February 19, 2014 6:36 PM

You have to just try it: the price is right. And lord knows we're always trying to optimize.

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The Science behind viral stories on the Web

The Science behind viral stories on the Web | SEO e SMM | Scoop.it
From the New Yorker: "When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"

Guillaume Decugis's insight:



This piece that Gregg Morris initially scooped on how some people have been putting a lot of analysis to understand how and why stories go viral: after all - as this great article points out - this was already something Aristotle was intrigued by.

The findings are interesting and I encourage you to read them as it can inform your content strategy. Keep in mind the conclusion however - which I think is great and wise: the more we understand viral content collectively, the less we understand it.

Why?

Because whenever humans are involved, martingales don't exist for long.

It reminds me of financial markets: whenever stock information is perfectly distributed and statistical models are the same for everybody, no one really has an edge.

For content, the same that applies: when everybody's trying to do an Upworthy-like headline, they become much less effective than they used to be.



See on www.newyorker.com Continue reading →
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7 consigli per gli e-commerce a San Valentino

7 consigli per gli e-commerce a San Valentino | SEO e SMM | Scoop.it
Ilaria Pillai's insight:

Come sfruttare San Valentino per migliorare le vendite del tuo e-commerce: 7 consigli da mettere in pratica per vendere i regali degli innamorati.

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Infografica su come rendere efficace una pagina aziendale su Facebook

Infografica su come rendere efficace una pagina aziendale su Facebook | SEO e SMM | Scoop.it
Un'infografica realizzata da Andrea Vahl, Social Media Coach, elenca una serie di domande per un uso corretto della Fan Page Facebook.
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Is 2014 Finally The Year Of Mobile? - Forbes

Is 2014 Finally The Year Of Mobile? - Forbes | SEO e SMM | Scoop.it
Is 2014 Finally The Year Of Mobile? Forbes Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012, but it seems that 2014 is poised to finally be the year that mobile becomes a mainstream...
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | SEO e SMM | Scoop.it
It's Friday, so it's time to roundup some of the most interesting digital marketing statistics we saw last week. And good God, what a week it's been...
Ilaria Pillai's insight:

Statistiche sul digital marketing di gennaio 2014

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10 Quotes to Guide Your Social Media Marketing | Lightspan Digital

10 Quotes to Guide Your Social Media Marketing | Lightspan Digital | SEO e SMM | Scoop.it
Getting started in social media marketing can be a tough swim. Learn how these 10 classic quotes can guide you toward your goals. (Have you found yourself lost at sea as you begin your social media marketing effort?
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11 Technical SEO Elements to Help Your Site Win a SERP Rank Gold Medal

11 Technical SEO Elements to Help Your Site Win a SERP Rank Gold Medal | SEO e SMM | Scoop.it
Turns out technical SEO is (kind of) a sport after all! Get your site winning the SERP gold with these 11 essential technical SEO elements.
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2014 SEO vs 2013 SEO

2014 SEO vs 2013 SEO | SEO e SMM | Scoop.it
At SEO National we are often asked for our opinion on the evolution of search engine optimization. Here are our thoughts on 2014 SEO FAQ's. (Already the second month of 2014. How do you think #seo will differ, if any, from 2013?
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Just Say No To SEO (Sometimes)

Just Say No To SEO (Sometimes) | SEO e SMM | Scoop.it
There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored.

Via Nick
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28 Ways to Be a Better SEO

28 Ways to Be a Better SEO | SEO e SMM | Scoop.it
Think Bigger: 28 Ways to Be a Better SEO - one of our latest blog posts on SEOgadget...

Via Nick
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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse | SEO e SMM | Scoop.it
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.

Via Nick
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7 Must have Google Analytics Dashboards for Ecommerce

7 Must have Google Analytics Dashboards for Ecommerce | SEO e SMM | Scoop.it
Dashboards for the sake of eCommerce are crucial to understand where you are getting sales, conversions and hits and where you need to improve. Without knowing this, as a business, you cannot improve…
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6 Facts About Content Curation and SEO You May Not Know

6 Facts About Content Curation and SEO You May Not Know | SEO e SMM | Scoop.it
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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Paginazione - Guida di Strumenti per i Webmaster

I siti suddividono i contenuti in pagine in diversi modi. Ad esempio:

I si
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Infografica Pinterest: tutti i motivi per utilizzarlo | News PMI Servizi

Infografica Pinterest: tutti i motivi per utilizzarlo | News PMI Servizi | SEO e SMM | Scoop.it
Pinterest è uno dei social che ha avuto la maggiore esplosione, un’infografica ne raccoglie le modalità di utilizzo, i business che devono essere interessati e altre info.
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Push Mobile Marketing — App Notifications Vs. Messaging - Marketing Land

Push Mobile Marketing — App Notifications Vs. Messaging - Marketing Land | SEO e SMM | Scoop.it
Push Mobile Marketing — App Notifications Vs. Messaging
Marketing Land
Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships.
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Top 10 Social Media Marketing Books of 2013

Top 10 Social Media Marketing Books of 2013 | SEO e SMM | Scoop.it
Don't use outdated social media books for your social networking strategy. Check out the best social media marketing books of 2013.
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Migliorare il posizionamento nei motori di ricerca grazie a Pinterest

Migliorare il posizionamento nei motori di ricerca grazie a Pinterest | SEO e SMM | Scoop.it
Alcuni consigli su come Migliorare il posizionamento nei motori di ricerca grazie a Pinterest

Via Mr Tozzo
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Mr Tozzo's curator insight, May 2, 2013 9:40 AM

Pinterest è uno degli ultimi Social Network venuti alla ribalta. Nasce con lo scopo di condividere foto, video ed immagini ma queste sono solamente le funzionalità di base. Questo Social Network è più potente di quanto si pensi, vediamo cosa possiamo fare.

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4 Tactics to Drive Incremental Local SEO Performance - Search Engine Watch

Tire Review
4 Tactics to Drive Incremental Local SEO Performance
Search Engine Watch
Get Found Locally Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results.
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Using The Keyword Planner For SEO - The Miami SEO Company

Using The Keyword Planner For SEO - The Miami SEO Company | SEO e SMM | Scoop.it
Learn how to simplify your keyword research for large budget by using some excel formulas. We particularly will be showing you how to use the vloopkup function.
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Test di posizionamento immagini in Google

Test di posizionamento immagini in Google | SEO e SMM | Scoop.it

Test SEO per posizionare una serie ordinata di immagini in Google Immagini. Analisi delle impostazioni, delle condizioni e dei risultati. Tempo fa in merito ad una richiesta molto singolare di un cliente ho iniziato una serie di test SEO per capire come si poteva influenzare il posizionamento... http://www.evemilano.com/2014/02/test-posizionamento-immagini-in-google/


Via Giovanni Sacheli
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10 Ways to Fail in Your SEO Process in 2014 (and How to Avoid Them)

10 Ways to Fail in Your SEO Process in 2014 (and How to Avoid Them) | SEO e SMM | Scoop.it

To help you start off 2014 on the right foot by planning and establishing your SEO processes for success, I would like to share what I believe are some of the top ingredients for SEO failure, or at least, ingredients that keep you from achieving the SEO success you could..."


- See more at: http://blog.woorank.com/2014/01/seo-process-success/


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Domain Name Importance in Ranking

Domain Name Importance in Ranking | SEO e SMM | Scoop.it

"The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword. So many feel keyword research (admittedly a bit harder these days) will point to winners and losers. Winners are those with a reasonable volume of queries per month, while losers have almost none or none. They feel the content of the site is less important than having a word in the domain, basically..."


Via Nick
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