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From the New Yorker: "When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Guillaume Decugis's insight:
This piece that Gregg Morris initially scooped on how some people have been putting a lot of analysis to understand how and why stories go viral: after all - as this great article points out - this was already something Aristotle was intrigued by.
The findings are interesting and I encourage you to read them as it can inform your content strategy. Keep in mind the conclusion however - which I think is great and wise: the more we understand viral content collectively, the less we understand it.
Because whenever humans are involved, martingales don't exist for long.
It reminds me of financial markets: whenever stock information is perfectly distributed and statistical models are the same for everybody, no one really has an edge.
For content, the same that applies: when everybody's trying to do an Upworthy-like headline, they become much less effective than they used to be.
Is 2014 Finally The Year Of Mobile? Forbes Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012, but it seems that 2014 is poised to finally be the year that mobile becomes a mainstream...
Getting started in social media marketing can be a tough swim. Learn how these 10 classic quotes can guide you toward your goals. (Have you found yourself lost at sea as you begin your social media marketing effort?
At SEO National we are often asked for our opinion on the evolution of search engine optimization. Here are our thoughts on 2014 SEO FAQ's. (Already the second month of 2014. How do you think #seo will differ, if any, from 2013?
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
Tire Review 4 Tactics to Drive Incremental Local SEO Performance Search Engine Watch Get Found Locally Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results.
Test SEO per posizionare una serie ordinata di immagini in Google Immagini. Analisi delle impostazioni, delle condizioni e dei risultati. Tempo fa in merito ad una richiesta molto singolare di un cliente ho iniziato una serie di test SEO per capire come si poteva influenzare il posizionamento... http://www.evemilano.com/2014/02/test-posizionamento-immagini-in-google/
To help you start off 2014 on the right foot by planning and establishing your SEO processes for success, I would like to share what I believe are some of the top ingredients for SEO failure, or at least, ingredients that keep you from achieving the SEO success you could..."
"The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword. So many feel keyword research (admittedly a bit harder these days) will point to winners and losers. Winners are those with a reasonable volume of queries per month, while losers have almost none or none. They feel the content of the site is less important than having a word in the domain, basically..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.