'This year we did an interesting study involving 500 people. We asked them how do they read online. We found that the amount of people who actually read everything word-for-word is 16%.
Amazingly, this is exactly the same statistic, the same percentage that Nielsen came up with in 1997. It's been nearly two decades, and we still haven't learned how to write for the Web.
We tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end?
In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.
Via Antonino Militello