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Rescooped by Foteini Vavitsa from SEO and Social Media Marketing
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How to Write for the Web: A New Approach for Increased Engagement

How to Write for the Web: A New Approach for Increased Engagement | SEO & E-marketing techniques. | Scoop.it

'This year we did an interesting study involving 500 people. We asked them how do they read online. We found that the amount of people who actually read everything word-for-word is 16%.

 

Amazingly, this is exactly the same statistic, the same percentage that Nielsen came up with in 1997. It's been nearly two decades, and we still haven't learned how to write for the Web.

 

 

We tend to put a lot of effort into writing great content these days. But what's the point of all that hard work if hardly anybody actually reads it through to the end?

 

In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

 

 Read More: https://moz.com/blog/how-to-write-for-the-web-a-new-approach-for-increased-engagement-whiteboard-friday


Via Antonino Militello
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Λίγα λόγια περί SEO...

Λίγα λόγια περί SEO... | SEO & E-marketing techniques. | Scoop.it

Search Engine Optimization, S.E.O., SEO, SE Optimization, Website Optimization… Μία έννοια που τείνει να γίνει της μόδας και την οποία συναντάμε με πολλές και διάφορες ονομασίες, αλλά πολύ πιθανόν να μην καταλαβαίνουμε ακριβώς τι μας προσφέρει.

 

Foteini Vavitsa's insight:

Το SEO με απλά λόγια! Ένα εισαγωγικό άρθρο για μία τεχνική που πολύ συχνά μπορεί να μας γεννά ερωτήματα.

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5 Tips to Make Your LinkedIn Profile Irresistible

5 Tips to Make Your LinkedIn Profile Irresistible | SEO & E-marketing techniques. | Scoop.it
Are you looking to make your LinkedIn profile more attractive to recruiters?   1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile.

Via Manish Dhane
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Hermano Miller's curator insight, April 2, 2013 10:27 PM

the irresistible key to interacting online is Keywords. The right keyword opens up word wide web opportunities.

Richard Stadler's curator insight, April 3, 2013 3:26 AM

Put some makeup on your |LinkedIn presence...:-)

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SEO - White Hat Success or Black Hat Exclusion? ~ Article Rewriter

SEO - White Hat Success or Black Hat Exclusion? ~ Article Rewriter | SEO & E-marketing techniques. | Scoop.it
SEO - White Hat Success or Black Hat Exclusion? http://t.co/TFyaCrrC
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