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Rescooped by loolye labat from Référencement internet
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Audit technique SEO gratuit (et payant pour version complète)

Audit technique SEO gratuit (et payant pour version complète) | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
Découvrez RM Tech, le 1er produit de la plateforme SEO My Ranking Metrics. Il réalise un audit technique SEO de votre site, appliquant une méthode rôdé, avec conseils et détails pour tout optimiser.

Via Arobasenet
loolye labat's insight:

Si c'est oliver du fez alors je prends

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5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014 | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Are you looking to shorten the sales cycle for your business in 2014? Are you looking to take more of a strategic approach to marketing that can be analyzed and measured? Would you be interested in reducing your lead generation costs by 62% in 2014?

 

Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.

 

The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.

 

Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…


Via Jeff Domansky
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Jeff Domansky's curator insight, December 15, 2013 10:20 AM

Need proof that inbound marketing works? Take note of these content marketing strategies.

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Le harcèlement moral dans le milieu professionnel : la peur au ventre

Le harcèlement moral dans le milieu professionnel : la peur au ventre | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

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Jean-Claude DUSSAUCY's curator insight, October 10, 2013 5:48 AM

Eviter la peur, anticiper stress, désengagement, risques psychosociaux avec le management de l'intelligence collective !

sarah's curator insight, October 15, 2013 4:01 PM

voilà!

Laurence Galambert's curator insight, October 16, 2013 10:47 AM

 9 à 10% des salariés ont déjà subi des situations de harcèlement moral sur leur lieu de travail sur une durée moyenne d’un peu plus de 3 ans! STOP! Parlons-en...

Rescooped by loolye labat from Time to Learn
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6 astuces simples pour améliorer le référencement de votre site

6 astuces simples pour améliorer le référencement de votre site | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Améliorer le référencement de son site, gagner des visiteurs par les recherches sur Google c’est tout ce qu’on souhaite lorsqu’on met en place son site. C’est un travail de longue haleine qui vous demande d’investir du temps et de la patience surtout.


Via Frédéric DEBAILLEUL
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Google+ : Pourquoi mon AuthorShip ne marche pas ? - #Arobasenet

Google+ : Pourquoi mon AuthorShip ne marche pas ? - #Arobasenet | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Participer à Google Authorship, c'est suivre et respecter une procédure de connexion d'un profil Google+ avec des contenus web qui peut parfois ne pas fonctionner. Voici une checklist des vérifications.


Via Frédéric DEBAILLEUL
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Content Curation Tactics: 10 Embeddable Media Sources

Content Curation Tactics: 10 Embeddable Media Sources | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Excerpt from article by Lee Odden on Online Marketing Blog:
"Creative sourcing of content is important especially when it doubles as a way to improve efficiency and boost relationships with members of your community and industry thought leaders.

A classic form of this type of efficient content sourcing is the Oreo Cookie blog post: Find a compelling, informative article written by someone you’d like to better connect with and pull an excerpt of it into a blog post.
Then write an intro paragraph to identify a problem that empathizes with the reader and a conclusion offering insights into the way forward. Cite and link the source of course.

Embeddable media can include visual rich content and more than just a snippet of text, giving your readers a much richer experience.

Here are 10 sources you can draw from for curate content that supports embeddable media:

1. YouTube – Embed Videos and Playlists http://is.gd/HEEmF8;

2. Slideshare – What is Embedding and How Do I Embed Content? http://is.gd/F1nECd;

3. Twitter – Embedded Tweets http://is.gd/1SrKJs;

4. Google+ – Google+ Embedded Posts http://is.gd/55giRC;

5. Vine – Embedded Vine Posts http://is.gd/S1LjeN;

6. Instagram – How to Embed Instagram Photos or Videos on a Web Page http://is.gd/hiFc7U;

7. Pinterest – Widget Builder http://is.gd/gGKOdW;

8. Facebook – Embedded Facebook Posts http://is.gd/GPBcZy;

9. Branch – Curate a Topic, Discuss it With Friends, Embed the Discussion http://is.gd/llb97a;

10. List.ly lists – Embedding Lists on Your Blog http://is.gd/9gHxsb;

Read full, interesting and original article:
http://www.toprankblog.com/2013/09/embeddable-media/

 


Via Giuseppe Mauriello
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Marc Rougier's comment, October 6, 2013 12:06 AM
Thanks Giuseppe, great resource as usual ;) Just a small note to let you know (if you had not noticed yet) that you can now also embed a scoop (check the code when you click on the "share" button at the bottom of any scoop)
Giuseppe Mauriello's comment, October 6, 2013 1:15 AM
Hello Marc,
first of all, thank you for appreciation about my curated topics.
I had already seen that I can "embed" my scoops.
Thank you so much again for all to you, Guillaume and your team.
Have a nice Sunday! :-)
John Thomas's curator insight, February 9, 2014 1:12 PM

Content Curation Tactics: 10 Embeddable Media Sources

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6 Tips for Finding Prospects on LinkedIn

6 Tips for Finding Prospects on LinkedIn | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
Here's how to discover and connect with new leads and transform your connections on LinkedIn into business relationships.

Via malek
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malek's curator insight, September 30, 2013 7:07 AM

How to set your playgound plan on LinkedIn?  Insightful and practical

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Using Storytelling Narratives to Improve Your Marketing Mix

Using Storytelling Narratives to Improve Your Marketing Mix | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek
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Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

Rescooped by loolye labat from Webmarketing : La Revue du Web by Oncle Web
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Conseils SEO Référencement : Méthode de référencement d'un site

Conseils SEO Référencement : Méthode de référencement d'un site | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

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Web programming (HTML5/CSS3/jQuery) for beginners - the ...

Web programming (HTML5/CSS3/jQuery) for beginners - the ... | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
Sometimes it's hard to admit as programmers when we really don't have a clue what we're doing. This is especially evident when learning a new platform or tec...

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The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello, Bob Finch, Randy Milanovic
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Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

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Surreal Farmland Landscapes by Lisa Wood

Surreal Farmland Landscapes by Lisa Wood | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
Idaho-based photographer Lisa Wood turns what would be ordinary countryside pictures into gorgeous and richly-colored landscape series.
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How To Gain Blog Traffic With Targeted Longtail Keywords

How To Gain Blog Traffic With Targeted Longtail Keywords | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

If you’re interested in how to get traffic to your blog, you might think social media is the best way to drive viewers to your site. But there are alternatives—you can gain blog traffic through Ye Olde Fashioned keyword association. The trick is finding the specific longtail keywords your audience is interested in.


Via Kamal Bennani, Jérôme Buisson
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Jose Cabanas's curator insight, August 30, 2013 4:58 AM

Sometimes we forget about the key role of the tags in our startups

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The SEO Puzzle 2012

The SEO Puzzle 2012 | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz
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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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Une infographie des MOOCs traduite en français

Une infographie des MOOCs traduite en français | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Un participant au MOOC ITyPA a traduit en français l'infographie des MOOCs proposée par Dave Cormier lors de la conférence de démarrage de ce MOOC connectiviste français.
Adresse du MOOC : http://itypa.mooc.fr/node/7


Via Gilles Le Page
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Comment exploiter Pinterest au profit de sa marque et ses produits?

Comment exploiter Pinterest au profit de sa marque et ses produits? | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Exploitez toute la puissance de Pinterest pour communiquer sur votre marque et vos produits.


Via Frédéric DEBAILLEUL
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15 trucs ou outils pour améliorer vos résultats de marketing digital

15 trucs ou outils pour améliorer vos résultats de marketing digital | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Recherchez-vous des trucs afin d’améliorer votre présence en ligne ? Voici une panoplie d’outils afin d’augmenter votre présence sur le web.


Via Frédéric DEBAILLEUL
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Compilation de programmes gratuits pour convertir un PDF en document Word

Compilation de programmes gratuits pour convertir un PDF en document Word | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Une liste de programmes gratuits Windows, Mac et Linux, et d'applications en ligne pour convertir et modifier des fichiers PDF au format Word .doc ou .docx.


Via Frédéric DEBAILLEUL
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Click, Baby, Click!

Do you know what your marketing is doing? Are you sure? http://www.adobe.com/solutions/digital-marketing.html #MarketingTherapy
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After 15 years, #Google is clearly MASSIVE

After 15 years, #Google is clearly MASSIVE | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
It’s really an ignorant statement to make. “Google is massive.” One might be making a less obvious statement if they were to say, “Eternity is a long time.” Trying to comprehend just how big Google is takes some numbers.

Via Brian Yanish - MarketingHits.com, AlexaInformática - Web & Mobile Technology , Jesús Hernández, malek
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Hashtags : Google+ prend de l'avance...

Hashtags : Google+ prend de l'avance... | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

Cet article montre pourquoi l'algorithme de Google+ concernant les hashtags a pris de l'avance sur les autres réseaux sociaux By Jérôme Deiss


Via Frédéric DEBAILLEUL
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Frédéric DEBAILLEUL's curator insight, September 25, 2013 1:43 AM

"Cette fonctionnalité est loin d’être anodine, puisque sans cet ajout automatique par Google +, de nombreux posts ne seraient pas visibles lors d’une recherche ciblée, et vous pourriez passer à côté d’informations fondamentales…"

Wilfried Caruel's curator insight, September 25, 2013 1:55 AM

add your insight...

Rescooped by loolye labat from Webmarketing : La Revue du Web by Oncle Web
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10 outils pour sélectionner ses mots-clés stratégiques

10 outils pour sélectionner ses mots-clés stratégiques | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

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12 Impressive Dollar Bill Origami Creations [Photos]

12 Impressive Dollar Bill Origami Creations [Photos] | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
How can you make a dollar bill become more valuable than a dollar? Turn it into something else, using origami. And that’s what Won Park does, as a full-time profession (for real).

Via Frank Mohnhaupt
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3 Content Marketing Lessons to be Learned from Miley Cyrus

3 Content Marketing Lessons to be Learned from Miley Cyrus | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it

To say Miley 's performance at the VMA's was bizarre would be a huge understatement. Between the latex outfit, the dancing bears and the 'twerking' I'm not sure it could get any weirder.


Via GrupoNeo
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Analyser le potentiel SEO d'une page web comme un "expert" | Htitipi

Analyser le potentiel SEO d'une page web comme un "expert" | Htitipi | SEO, digital culture, digital local, media marketing, ranking metrics | Scoop.it
Les bonnes méthodes pour analyser une page web et son potentiel SEO comme un "expert" passent avant tout par le recoupement des données et... Excel.
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Agence SEO.fr's curator insight, September 2, 2013 8:11 AM

Les bonnes méthodes pour analyser une page web et son potentiel SEO comme un "expert" passent avant tout par le recoupement des données...

Boyé's curator insight, September 3, 2013 3:40 PM

Un tuto au top !