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SEO Daily Dose
Following the bump & grind of search engine optimization (SEO) and its crucial role in Internet marketing success.
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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | SEO Daily Dose | Scoop.it
There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

Via Alex Butler
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Backlinks Are Not The Culprit: How Google Penguin Really Works

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.

 

This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)


Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.

 

Key take-aways from the video:

 

1) You need to fix on-page issues as the top priority

 

2) Penguin-based negative SEO is not possible

 

3) No need to delete links - Google is already taking care of that by devaluing those

 

4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)

 

5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.

 

6) Try always to look and be as "natural" as you can be. 

 

Must see. 9/10

 

Watch the video for a complete explanation: http://vimeo.com/42939368 ;

 

(Thanks to Nicoleta Leon for pointing me to this) 


Via Robin Good
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Cristian Olmo's comment, May 29, 2012 4:58 AM
Personalmente Robin che ne pensi?