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SEO Daily Dose
Following the bump & grind of search engine optimization (SEO) and its crucial role in Internet marketing success.
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Rescooped by Viqi French from SEO and Social Media Marketing
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Aligning SEO Strategy & Social Media Activity to Build Links

Aligning SEO Strategy & Social Media Activity to Build Links | SEO Daily Dose | Scoop.it

It's becoming a necessity to integrate your SEO strategy with social media activity.

 

Here are some examples of how aligning SEO and social media efforts can really boost the impact of your SEO performance, especially from a link building standpoint.

 

Full Article Here: http://searchenginewatch.com/article/2207423/Aligning-SEO-Strategy-Social-Media-Activity-to-Build-Links


Via Antonino Militello
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | SEO Daily Dose | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


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Infographics As Link Bait May Soon Provide Diminishing SEO Returns

Infographics As Link Bait May Soon Provide Diminishing SEO Returns | SEO Daily Dose | Scoop.it

Eric Enge of Stone Temple Consulting interviewed Google’s Matt Cutts about what makes a quality website.

 

The interview primarily centered on SEO and delved into link building, #brand building, link profiles, content differentiation, Panda, Penguin and others and Matt’s comment about Infographics. “I would not be surprised if at some point in the future we did not start to discount these Infographic-type links to a degree. The link is often embedded in the Infographic in a way that people don’t realize, vs. a true endorsement of your site.”

 

Infographics As Link Bait

Infographics have long been developed as link bait and often include embed code to easily add them to a website. The embed code itself usually contains a follow link in it and can lead to the creation of dozens, hundreds or thousands of inbound #links to a website.

 

Matt doesn’t dislike Infographics. In fact, he says, “In principle, there’s nothing wrong with the concept of an Infographic.”

 

It’s the lack of attribution transparency that concerns him and Google. He also warns about publishing other’s Infographics on a site that links to an unrelated site.

 

Link building for the sake of SEO is a dying art. Producing lots of great content that people want to consume, share and evangelize will have the secondary effect of creating inbound links.

That is the best, most natural way to do #SEO today.

 

Ultimately, if you produce a crummy Infographic with embed code for links, you may not see any SEO benefit at some point in the future. However, if you create a stunningly beautiful Infographic with hard-hitting data that naturally gets shared and evangelized, normal link attribution will most likely be the result.

 

For help with natural, clean link building download KunoCreative's  http://bit.ly/P4SmAE

2012 Marketer's SEO Guide to Link Building [PDF]  http://bit.ly/N2u1fj

Matt Cutts Infographic  http://bit.ly/OYpkkD by Click2Rank http://bit.ly/Ro62pW

 

By Chad H. Pollitt  http://bit.ly/Ro6fcL

Source http://bit.ly/PEnsdf


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Get Backlinks: Easy Link Love, Strong and Free | CopyClique

Get Backlinks: Easy Link Love, Strong and Free | CopyClique | SEO Daily Dose | Scoop.it
A smart way to get backlinks -- strong, free backlinks -- begins with using Alexa.com. Here's how to use this goldmine for quality linkbuilding strategies...
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Strategies for Diagnosing Penguin and Recovering | distilled

Strategies for Diagnosing Penguin and Recovering | distilled | SEO Daily Dose | Scoop.it

A thorough explanation of what Google Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of your links, how to check indexation of links quickly, and then strategies for solving different Penguin scenarios.

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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | SEO Daily Dose | Scoop.it
There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

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Backlinks Are Not The Culprit: How Google Penguin Really Works

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.

 

This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)


Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.

 

Key take-aways from the video:

 

1) You need to fix on-page issues as the top priority

 

2) Penguin-based negative SEO is not possible

 

3) No need to delete links - Google is already taking care of that by devaluing those

 

4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)

 

5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.

 

6) Try always to look and be as "natural" as you can be. 

 

Must see. 9/10

 

Watch the video for a complete explanation: http://vimeo.com/42939368 ;

 

(Thanks to Nicoleta Leon for pointing me to this) 


Via Robin Good
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Cristian Olmo's comment, May 29, 2012 4:58 AM
Personalmente Robin che ne pensi?
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Smarter Internal Linking - Whiteboard Friday

Smarter Internal Linking - Whiteboard Friday | SEO Daily Dose | Scoop.it
Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Rand mentioned internal linking a few months ago before Penguin even hit, back when we were still calling it the "over-optimization penalty".
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