A couple of days ago, Matt Cutts of Google announced an algorithm change that would impact exact match domains (EMDs). The drop in page rank is already happening for many sites with a URL that exactly matches its main, targeted keywords.
Here, SEOmoz provides a sharp and fast-read analysis of a few impacted sites.
Matt Cutts explains that the usual reason a site’s PageRank drops by 30-50% is because the site violates Google's quality guidelines by selling links that pass PageRank. And then frustrated readers of Matt's blog demand more SEO transparency and policy consistency.
A thorough explanation of what Google Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of your links, how to check indexation of links quickly, and then strategies for solving different Penguin scenarios.
Yahoo’s slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results.
That’s according to Shareaholic, a provider of social sharing buttons and widgets with more than 200,000 publishers using its tools.
In a blog post, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers — beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third.
Another year has passed since the 2011 edition of 79 Link Building Resources where Kristi Hines listed various blogs, their top link building posts, and some great link building tools to add to your toolkit.Those blogs, to this day, are still great resources to visit when looking for posts on link building.
Since that post was published, a lot of things have changed in the link building world. In this 2012 edition of link building resources, covered is the big changes that have happened in the link building world as well as what works (and doesn’t) when it comes to link building strategy.
There you have it!
A Comprehensive Compilation of 79 Great Link Building Resources to chew on.
Blog post at Blog Tips for a Better Blog - We Blog Better : A couple months ago, I started using the Qualaroo (formerly Kissinsights) box you see in the lower right hand corner of this blog. I ins[..]...
Ileane Smith has done an excellent job with this – if you search “blog tips” you should see her blog, “BasicBlogTips.com” somewhere on the first page on any given day. Imagine how much search engine traffic she must pull in from just this one highly searched phrase.
"Content from users can provide real value. Why are comments important as blog content? Not only are you generating additional unique, on-topic content for your pages, comments may even contribute to your article's freshness score. That's an important area of search engine optimization (SEO).
While it's debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page. And of course, user engagement and community building are crucial in brand-building...
From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.
Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.
How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?
"Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, though we’re wondering if it’s time to declare Panda 4.0 upon us."
Here's a compelling comparison of Mitt Romney's website to President Barack Obama's -- from an SEO perspective! Sounds like both sites could use some basic work.
But interestingly, there's probably a lesson in this website analysis for all who read this post. The SEO critique of these political sites will likely whisper a few improvements we should prioritize for our own websites.
Since the introduction of the Google Penguin algorithm update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates, it's more important than ever to ensure your site has a clean link profile. Take these steps to resolve de-indexing issues or prevent any from hitting your site...
The words, "You can't improve what you don't measure," are almost ubiquitous online when reading about web statistics. It's clear that everyone should be watching what visitors are doing and where they're coming from, but ...
Working in the field of website optimization may be many things, but it’s certainly never boring!If you’re new to the industry and wondering what your day-to-day activities should look like, consider the following elements for guidance on how good SEOs structure their word days:
Guest blogging has become a common link building tactic. The concept is a good one. Provide a blogger with something they can use (content), and in return, they give you a link. In practice, it's not always that smooth.
One of the emails I received came from a startup in San Francisco that was clearly in trouble SEO-wise. They had three domains in use, and all three were hit during that nine day period. To make matters worse, all three were hit by Panda, and one was hit by both Panda and Penguin (or what I call Pandeguin). Since it’s important to understand which algorithm update hit your site, I analyzed both Google Webmaster Tools and Google Analytics data to confirm which algorithm update hit which domain. My analysis confirmed the Panda, Panda, and Pandeguin situation. Needless to say, we had a lot of work to do.