SEO Daily Dose
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SEO Daily Dose
Following the bump & grind of search engine optimization (SEO) and its crucial role in Internet marketing success.
Curated by Viqi French
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Rescooped by Viqi French from SEO Tips, Advice, Help
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How to diagnose Google Penguin problems

How to diagnose Google Penguin problems | SEO Daily Dose | Scoop.it

Today we’re going to look at how one diagnoses a known problem such as the Google Penguin updates, from less established ones. The process is fairly similar for other algo updates such as Panda, so you should get a sense of how to diagnose those as well.


Via Bonnie Burns
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Rescooped by Viqi French from Google+ Local & Local SEO News
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Local Search Roundup – FTC Complaints re Google Reviews, Places Category Bug, Local SEO Game, Lots More

Local Search Roundup – FTC Complaints re Google Reviews, Places Category Bug, Local SEO Game, Lots More | SEO Daily Dose | Scoop.it

Between end of summer vacations and back to school craziness, I'm thinking some of you, may have missed important posts from the Local Search Forum. So here is a roundup of some of the latest hot topics and helpful updates.

 

I've been posting all new content at the new Local Search Forum because it's so much easier to have discussions, organize content and build community on a forum platform instead of a blog. BUT I apologize to my blog readers for not doing a better job of communicating things here as well.

 

So following, in no particular order, are some important recent Google+ Local and Local SEO links you may have missed.


Via Linda Buquet :: Catalyst eMarketing
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The Adversarial Relationship Between Google and SEO

The Adversarial Relationship Between Google and SEO | SEO Daily Dose | Scoop.it

"At the start of 2011 I wrote a post about the relationship between Google and SEO. Specifically, I made the case that Google is not an ally of SEO, but is our enemy..."

 

Viqi French: A very insightful, persuasive opinion piece. It's always struck me odd that Matt Cutts -- Google's #1 communicator to the Web publishing community -- has a job title called "head of spam."

 

So, as Barry brilliantly points out, we're ALL spammers, as we are constantly trying (on "some" level) to have our Web content behave a certain way, aren't we?. Priceless...

 

#SEO #backlinks #Google

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Want better search results? Look at your "Description" meta tag. | IT For Change

Want better search results? Look at your "Description" meta tag. | IT For Change | SEO Daily Dose | Scoop.it
IT For Change helps nonprofits utilize website, social media & other technologies to achieve their goals and advance their mission.

 

Good insights about the all-important meta description writing, and why it's crucial for site publishers to get this part of content writing write. I mean *right*!


Via IT For Change
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Rescooped by Viqi French from SEO Tips, Advice, Help
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Google's Next Penguin Update Will Be "Jarring & Jolting"

Google's Next Penguin Update Will Be "Jarring & Jolting" | SEO Daily Dose | Scoop.it

Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots.


Via Bonnie Burns
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Using Webmaster Tools like an SEO

Learn how to use Webmaster Tools as if you were the SEO for www.googlestore.com. We'll show you how to utilize Search queries, reduce duplicate content, and ...

 

Google developer Maile Ohye offers a series of videos for better SEO practices and results

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Get Backlinks: Easy Link Love, Strong and Free | CopyClique

Get Backlinks: Easy Link Love, Strong and Free | CopyClique | SEO Daily Dose | Scoop.it
A smart way to get backlinks -- strong, free backlinks -- begins with using Alexa.com. Here's how to use this goldmine for quality linkbuilding strategies...
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Duplicate content: causes and solutions - SEO 101 - Yoast

One of the most mis-understood things in SEO - duplicate content.

 

This gets pretty technical in places. But much of it's important SEO information that laymen can understand.

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SEO and Content Infographic

SEO and Content Infographic | SEO Daily Dose | Scoop.it
How does that Search Engine Optimization really work?

 

Several eye-opening statistics and important trends here. Several signals as to what works for boosting SEO, and where you might spend more time tactically.

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Google Webmaster Tools Gets Alerts For Search Queries Data

Google Webmaster Tools Gets Alerts For Search Queries Data | SEO Daily Dose | Scoop.it
Google Webmaster Tools Gets Alerts For Search Queries Data - Google announced today that it is adding alerts for Sea...
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The Zen of Optimizing Images and Photos for Search | CopyClique

The Zen of Optimizing Images and Photos for Search | CopyClique | SEO Daily Dose | Scoop.it
There are 6 key steps to optimizing images and photos for Google Image search. Here's where to get the best, and how to optimize images for great SEO results.
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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | SEO Daily Dose | Scoop.it
There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

Via Alex Butler
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50+ Things Every Link Builder Needs To Know

50+ Things Every Link Builder Needs To Know | SEO Daily Dose | Scoop.it
Like it or not, link building has been and still is big, big business. Doing it well takes a lot of time and resources, which means that many webmasters/site owners can’t or don’t want to do it themselves.

 

Viqi French: An excellent and extensive quick-guide to linkbuilding for search engine optmization. Guarantee: you'll learn lots of useful information here that can a) help you stay in Google's good graces, and b) build upon your current rankings.

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Backlinks Are Not The Culprit: How Google Penguin Really Works

"Penguin has now been reverse engineered. The results are shared including what is likely wrong and what you can do to fix it.

 

This is totally different than what most of the SEO world is telling you to do these days."

(Source: http://www.senuke.com/blog/?p=276)


Josh Bachynski reports in this video that the biggest surprise for most people will be the fact that Penguin has NOTHING to do with your backlinks, as it only targets on-page factors.

 

Key take-aways from the video:

 

1) You need to fix on-page issues as the top priority

 

2) Penguin-based negative SEO is not possible

 

3) No need to delete links - Google is already taking care of that by devaluing those

 

4) Add quality links to your key content in ways that make them look "natural" to Google (30% exact match query, 30% partial match, 30% url-based, 10% generic/other stuff)

 

5) Do not overoptimize - Google knows what your page is about - don't overdo it with keywords. Check with Google Webmaster Tools and see what Google thinks your page is about.

 

6) Try always to look and be as "natural" as you can be. 

 

Must see. 9/10

 

Watch the video for a complete explanation: http://vimeo.com/42939368 ;

 

(Thanks to Nicoleta Leon for pointing me to this) 


Via Robin Good
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Cristian Olmo's comment, May 29, 2012 4:58 AM
Personalmente Robin che ne pensi?
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SEO for Bing and Yahoo: Is It Really Worth the Effort?

SEO for Bing and Yahoo: Is It Really Worth the Effort? | SEO Daily Dose | Scoop.it

SUMMARY: Optimize your site for top search engines, despite their differences - Even though Google accounts for 66% of all searches --- and its methods for ranking Web pages are different from those of Bing and Yahoo! -- it is worth the extra time and effort to work on SEO for Bing and Yahoo!, the second- and third-ranked search engines, Amanda DiSilvestro writes. She suggests optimizing your site for Google first and then going back to make a few simple changes to optimize it for Bing, since Yahoo! is powered by Bing's technology.

 

READ ARTICLE

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Huge Drop In Google Traffic: Google Search Query Alerts Notify You

Huge Drop In Google Traffic: Google Search Query Alerts Notify You | SEO Daily Dose | Scoop.it
Google announced on the Webmaster Central blog that they added a new notification to Google Webmaster Tools message center. The new notification informs you of big changes in traffic from Google due to search query changes...

 

Interesting new service being offered to Web publishers via Google's Webmaster Tools. If you're not yet signed-up for this free traffic monitoring service, now's a good time to get onboard.

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16 Differences Between Google Mobile & Desktop Search Results In 2012

16 Differences Between Google Mobile & Desktop Search Results In 2012 | SEO Daily Dose | Scoop.it

"Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results.

 

Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results"?

 

Read More: http://searchengineland.com/16-differences-between-google-mobile-desktop-search-results-in-2012-130463


Via Antonino Militello
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Infographics As Link Bait May Soon Provide Diminishing SEO Returns

Infographics As Link Bait May Soon Provide Diminishing SEO Returns | SEO Daily Dose | Scoop.it

Eric Enge of Stone Temple Consulting interviewed Google’s Matt Cutts about what makes a quality website.

 

The interview primarily centered on SEO and delved into link building, #brand building, link profiles, content differentiation, Panda, Penguin and others and Matt’s comment about Infographics. “I would not be surprised if at some point in the future we did not start to discount these Infographic-type links to a degree. The link is often embedded in the Infographic in a way that people don’t realize, vs. a true endorsement of your site.”

 

Infographics As Link Bait

Infographics have long been developed as link bait and often include embed code to easily add them to a website. The embed code itself usually contains a follow link in it and can lead to the creation of dozens, hundreds or thousands of inbound #links to a website.

 

Matt doesn’t dislike Infographics. In fact, he says, “In principle, there’s nothing wrong with the concept of an Infographic.”

 

It’s the lack of attribution transparency that concerns him and Google. He also warns about publishing other’s Infographics on a site that links to an unrelated site.

 

Link building for the sake of SEO is a dying art. Producing lots of great content that people want to consume, share and evangelize will have the secondary effect of creating inbound links.

That is the best, most natural way to do #SEO today.

 

Ultimately, if you produce a crummy Infographic with embed code for links, you may not see any SEO benefit at some point in the future. However, if you create a stunningly beautiful Infographic with hard-hitting data that naturally gets shared and evangelized, normal link attribution will most likely be the result.

 

For help with natural, clean link building download KunoCreative's  http://bit.ly/P4SmAE

2012 Marketer's SEO Guide to Link Building [PDF]  http://bit.ly/N2u1fj

Matt Cutts Infographic  http://bit.ly/OYpkkD by Click2Rank http://bit.ly/Ro62pW

 

By Chad H. Pollitt  http://bit.ly/Ro6fcL

Source http://bit.ly/PEnsdf


Via maxOz
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Smarter Internal Linking - Whiteboard Friday

Smarter Internal Linking - Whiteboard Friday | SEO Daily Dose | Scoop.it
Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Rand mentioned internal linking a few months ago before Penguin even hit, back when we were still calling it the "over-optimization penalty".
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7 Tips For Crafting Local Business Updates In Facebook

7 Tips For Crafting Local Business Updates In Facebook | SEO Daily Dose | Scoop.it
Do you spit out status updates on Facebook for your local business without much thought?
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