"Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, though we’re wondering if it’s time to declare Panda 4.0 upon us."
Via Robin Good
|Current selected tag: yahoo. Clear.|
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From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.
Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.
How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?
Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/
Via Antonino Militello
Yahoo’s slide continues with the news today that Pinterest is now sending more traffic to publishers than organic Yahoo search results.
In a blog post, Shareaholic says Pinterest was the fourth biggest traffic source in August among its publishers — beating out Yahoo organic search, which fell to fifth. Overall, Google search was the top traffic source, followed by direct traffic and then Facebook in third.
SUMMARY: Optimize your site for top search engines, despite their differences - Even though Google accounts for 66% of all searches --- and its methods for ranking Web pages are different from those of Bing and Yahoo! -- it is worth the extra time and effort to work on SEO for Bing and Yahoo!, the second- and third-ranked search engines, Amanda DiSilvestro writes. She suggests optimizing your site for Google first and then going back to make a few simple changes to optimize it for Bing, since Yahoo! is powered by Bing's technology.