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Curated articles about search engine optimization (SEO) from selected sources.
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Rescooped by José Manuel Gilpérez from Cyborg Lives
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Welcome to the Internet of Thingies: 61.5% of Web Traffic Is Not Human

Welcome to the Internet of Thingies: 61.5% of Web Traffic Is Not Human | SEO News | Scoop.it
“ And here's how to build your own little traffic bot, even though you shouldn't”It happened last year for the first time: bot traffic eclipsed human traffic, according to the bot-trackers at Incapsula. This year, Incapsula says 61.5 percent of traffic on the web is non-human. Now, you might think this portends the arrival of "The Internet of Things"—that ever-promised network that will connect your fridge and car to your smartphone. But it does not. This non-human traffic is search bots, scrapers, hacking tools, and other human impersonators, little pieces of code skittering across the web. You might describe this phenomenon as The Internet of Thingies.
Via Wildcat2030
José Manuel Gilpérez's insight:
SEO is a long term activity. Anyhow, some are trying to get the fast and tricky way: bots are easy to built and the net is plenty of them.
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2 things you need to know to write successful blogs and newsletters

2 things you need to know to write successful blogs and newsletters | SEO News | Scoop.it
“What are the only 2 things you need to know to write successful blogs and newsletters?”
José Manuel Gilpérez's insight:
Simple and clever 2 ideas in communication : write for one person and with a single and clear propose.
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6 Social Networks to Watch in 2014 | Social Media Today

6 Social Networks to Watch in 2014 | Social Media Today | SEO News | Scoop.it
“Here are six social networks I'm keeping an eye on in 2014.”
José Manuel Gilpérez's insight:
Good review about the most promising of social media new networks for 2014
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6 Solutions for Everyday SEOs - 'Net Features - Website Magazine

6 Solutions for Everyday SEOs - 'Net Features - Website Magazine | SEO News | Scoop.it
“As Website Magazine Editor-In-Chief Peter Prestipino details in our upcoming November 2013 issue, there is no software (or platform) in the world that an enterprise can purchase that on its own will increase rankings; no magical digital pill if you...”
José Manuel Gilpérez's insight:
A review about the on line SEO tools.
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Digital Printing Hot Spot

Digital Printing Hot Spot | SEO News | Scoop.it
“A recent Forbes article forecast the 7 marketing trends that would dominate 2014. Included were several Internet marketing practices, some of which may be impacted by recent changes to Google's algorithm, known as Hummingbird.”
José Manuel Gilpérez's insight:
Finally a brief but interesting article with a clear explanation of the "long tail" searches and the new improvements made by Google to understand the users queries. Good links to study further in the article.
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How To Create the Perfect Post on Social Platforms - Search Engine Journal

How To Create the Perfect Post on Social Platforms - Search Engine Journal | SEO News | Scoop.it
“Posting on social media sites such as Facebook, Google + and others isn't rocket science. Or is it? Could there be a method to the madness of posting and publishing content with so many social options available?”
José Manuel Gilpérez's insight:
Basic ideas about posting in an infographic.
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How Does Google Count Local Results? - Moz

“RT @vbrekher: How Does Google Count Local Results? http://t.co/ziuskhgU3y | #Google #localbusiness #SEO”
José Manuel Gilpérez's insight:
Good analysis about Google local results.
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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | SEO News | Scoop.it
Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.
José Manuel Gilpérez's insight:
Some useful information to determine our posting schedule in Facebook. Do any know something similar in Twitter ?
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Facebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide [INFOGRAPHIC] - AllTwitter | SEO News | Scoop.it
Facebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide [INFOGRAPHIC] (Facebook, Twitter, Google+, Pinterest, LinkedIn – Social Media Design Guide [INFOGRAPHIC] http://t.co/tC0PHLn9vJ)...
José Manuel Gilpérez's insight:

Very useful info! Finally an useful post in this infographic about how to create attractive home pages in main social networks. 

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Rescooped by José Manuel Gilpérez from Social Media, SEO, Mobile, Digital Marketing
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How to Increase your SEO with Google Plus

How to Increase your SEO with Google Plus | SEO News | Scoop.it

Google Plus is more than just a social media site. It can be a tool to boost rankings on search engines. Here we show you how to increase your SEO with Google+


Via Kamal Bennani
José Manuel Gilpérez's insight:

Do not believe you are going to find some secrets about how to use Google Plus to help search rankings, but at least have a summary of the basic benefits of using Google+. 

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Nelson Mandela story retold with social media

“Nelson Mandela story retold with social media - MUST WATCH http://t.co/PvmfKtfLAU”
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How I Cut Social Media Marketing to 30 Minutes a Day - Flaunt My Design

How I Cut Social Media Marketing to 30 Minutes a Day - Flaunt My Design | SEO News | Scoop.it
“Social media marketing can easily become a time-suck. Luckily I've found tools for finding and sharing quality content almost without effort.”
José Manuel Gilpérez's insight:
An interesting method to schedule the social activity in a more productive way
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How to Optimize Photos for Search Engines - Digital Photography School

How to Optimize Photos for Search Engines - Digital Photography School | SEO News | Scoop.it
“Optimize photos for search engines and take a vital step toward directing traffic to your blog or website (RT @BandonWebMark: How to Optimize Photos for Search Engines http://t.co/WIoPywsOSQ by@guyerphoto...”
José Manuel Gilpérez's insight:
In deep optimization of images for SEO
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7 ways to maximize your CTR in Search Engine Results | Web SEO Analytics

7 ways to maximize your CTR in Search Engine Results | Web SEO Analytics | SEO News | Scoop.it
“It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users.”
José Manuel Gilpérez's insight:
Nice summary of the ways to improve the way one site is shown in the search results.
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Schema.org: Eight Tips to Incorporate Rich Snippets to Conform to Google Hummingbird - Search Engine Journal

Schema.org: Eight Tips to Incorporate Rich Snippets to Conform to Google Hummingbird - Search Engine Journal | SEO News | Scoop.it
Google's latest search algorithm update, known as Hummingbird, is one of the most important updates in more than a decade. The update devalues websites wit
José Manuel Gilpérez's insight:
Interesting SEO advices about adding rich snippets to our code. When the site structure is made according Schema.org, the search engine finds easier to understand our content and present it to the user queries.
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Analytics SEO | Link Research AHRefs Majestic SEO SEOMOZ | Analytics SEO

Analytics SEO | Link Research AHRefs Majestic SEO SEOMOZ | Analytics SEO | SEO News | Scoop.it
José Manuel Gilpérez's insight:

A good analysis work to compare the 3 main platforms for links search. 

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Email Marketing + Social Media = A Winning Combination - Business 2 Community

Email Marketing + Social Media = A Winning Combination - Business 2 Community | SEO News | Scoop.it
“Email #marketing + #social #media = A winning combination - http://t.co/a1BxYaDMEL”;
José Manuel Gilpérez's insight:
I still love email marketing because it works.
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Rescooped by José Manuel Gilpérez from Technology in Business Today
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What Is The Cloud? (And Why Small Businesses Need To Care)

What Is The Cloud? (And Why Small Businesses Need To Care) | SEO News | Scoop.it
Cloud computing has come a long way to become a mainstream technology tool for business.

Via BSN, TechinBiz
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SoftwareScreen's curator insight, November 12, 2013 1:22 PM

Consumers have wholeheartedly adopted apps and technology for personal use, and it is important that businesses find ways to integrate technology to stay relevant to their customers.

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Content Creation Strategies for the Mobile World

Content Creation Strategies for the Mobile World | SEO News | Scoop.it
Despite the growing BYOD trend (Bring Your Own Device) and the increase in mobile purchasing, many businesses are slow to catch on and adapt with content creation strategies that cater [...]The post Content Creation Strategies for the Mobile World...
José Manuel Gilpérez's insight:

Not science at all in this post. Just basic ideas again. He is giving some ideas about how to produce new contents. The subject of post suggested are trivial: new fashion sunglasses and so on... For instance, he is suggesting to repeat the same content in different ways. Anyway, good to read to see how people of marketing think.

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