I was recently invited to join the committee for the Teesside branch of the Federation of Small Businesses. I've also been asked to represent the branch at region level too. I have officially accepted these roles and am delighted to be a part of the largest business network in the country.
What's new at Paper.li: custom domains and more! Keeping true to our new year's resolution of rolling out more of the great features you've been asking for, here's what's new at Paper.li this week: Custom Domains As a Pro ...
Recently we decided to re-brand. We were already looking at the design for a new website and our branding and decided that Torus Copywriting undersells our business services. Fortunately for us we have great sounding boards and service providers in the form of E-Strands Ltd and PRA Business Solutions Ltd. Utilising their experience, knowledge and integrity has certainly helped our brand development process.
Interesting points. I find as a copywriter that most of my business is now through online marketing and social media plays an important role. So much so that I've rebranded to include social media marketing management. I have the customers cueing up for my services and am at the stage of over capacity!
Philosophically, social media are tools that reinforce stereotypes, hold up for praise the obvious and non-threatening, and render for criticism the unusual and unorthodox. I am aware that there are counterexamples to the previous claim; however, I have looked at enough websites and text messages to believe that the majority of interaction is both unnecessary and conforming
By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year.
Most SEOs tend to think of on-page optimization as a very specific technical influx of code. You know the drill: meta tags, canonical URLs, alt tags, proper encoding, well-crafted, character-limit-abiding title tags, etc. Those are the basics. And at this point, they are very old-school. They continue to appear on the on-page SEO checklist, but you and I know that the whole demography of SEO has changed vastly, even though the basic premise has remained the same. Because of that change, the way you perceive on-page SEO has to adjust as well.
1. Meta Tags Are Just the Beginning
2. Canonical, Duplicate, Broken Links, etc.
3. The Robot’s Point of View
4. Load Time Averages and Size
5. Think Mobile, Think Responsive
6. Authority & AuthorRank
7. Design Shouldn’t Be the Last Thing On Your List
"The news media is filled with horror stories about young people and the Internet, but what is often overlooked and not reported are the benefits that technology, the Internet, and Social media have in building and enhancing social-emotional skills."
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.
In Google Chairman Eric Schmidt’s upcoming book, The New Digital Age, he is quoted as saying: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
This is the clearest statement yet from Google (which tends not to be very clear) highlighting how authorship is becoming extremely relevant in search results on Google.
This essentially means that if you are posting on Google+ correctly, your content will be ranked higher than content posted elsewhere. Furthermore, because of Google+’s tight integration with the Google search engine, your posts are treated much like regular webpages (unlike posts on other social networks), and will therefore rank higher in search results.
Business 2 Community 5 Questions to Ask When Writing Content Business 2 Community They decided to work out ways to identify great content through social signals (hence the launch of Google+) and other technologies that rewards the content creators...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.