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FSB Tees Valley

FSB Tees Valley | SEO Copywriting | Scoop.it

Torus Digital Marketing

 

Torus Digital Marketing's insight:

I was recently invited to join the committee for the Teesside branch of the Federation of Small Businesses. I've also been asked to represent the branch at region level too. I have officially accepted these roles and am delighted to be a part of the largest business network in the country.

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paper.li - the blog: What's new at Paper.li: custom domains and more!

paper.li - the blog: What's new at Paper.li: custom domains and more! | SEO Copywriting | Scoop.it

What's new at Paper.li: custom domains and more! Keeping true to our new year's resolution of rolling out more of the great features you've been asking for, here's what's new at Paper.li this week: Custom Domains As a Pro ...

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Torus Digital Marketing's curator insight, February 4, 2013 9:04 PM

What's new at Paper.li: custom domains and more! Keeping true to our new year's resolution of rolling out more of the great features you've been asking for, here's what's new at Paper.li this week: Custom Domains As a Pro ...

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Torus Copywriting - Rebrand and Logo Design

Torus Copywriting - Rebrand and Logo Design | SEO Copywriting | Scoop.it

Torus Digtal Marketing

Torus Digital Marketing's insight:

Recently we decided to re-brand. We were already looking at the design for a new website and our branding and decided that Torus Copywriting undersells our business services. Fortunately for us we have great sounding boards and service providers in the form of E-Strands Ltd and PRA Business Solutions Ltd. Utilising their experience, knowledge and integrity has certainly helped our brand development process.

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Torus Digital Marketing's curator insight, March 13, 2013 12:31 AM

Recently we decided to re-brand. We were already looking at the design for a new website and our branding and decided that Torus Copywriting undersells our business services.

 

So why the Torus?

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Google+ Sign-In: What it Means to Users, Businesses & Developers | SiteProNews: Webmaster News & Resources

Google+ Sign-In: What it Means to Users, Businesses & Developers | SiteProNews: Webmaster News & Resources | SEO Copywriting | Scoop.it
That's right, there's another single sign-in platform in town: Google recently announced its new Google+ Sign-In platform during the Google Developers Live stream. I'm all for minimal user names
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Celebritize You's comment, March 4, 2013 12:47 PM
News to know about.
Celebritize You's curator insight, March 4, 2013 12:48 PM

Google+ Sign-In

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How to Use Your LinkedIn Profile to Pull In Prospects for Your Copywriting Business - AudienceBloom

How to Use Your LinkedIn Profile to Pull In Prospects for Your Copywriting Business - AudienceBloom | SEO Copywriting | Scoop.it
How to Use Your LinkedIn Profile to Pull In Prospects for Your Copywriting Business http://t.co/q39Bb8nDME
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Global Copywriting - Why Creating a Social Media Strategy is a Big Waste of Time [INFOGRAPHIC]

Global Copywriting - Why Creating a Social Media Strategy is a Big Waste of Time [INFOGRAPHIC] | SEO Copywriting | Scoop.it
The 3 Essentials Components of a Content Marketing Strategy Infographic explains why social media is ineffective when implemented in isolation.

Via marketingIO
Torus Digital Marketing's insight:

Interesting points. I find as a copywriter that most of my business is now through online marketing and social media plays an important role. So much so that I've rebranded to include social media marketing management. I have the customers cueing up for my services and am at the stage of over capacity!

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marketingIO's curator insight, February 22, 2013 6:16 AM
  • See the article at www.globalcopywriting.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Kinga Bilau's curator insight, March 1, 2013 4:42 AM

Még gondolkozom a kivételeken :)

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What Role Should Schools Play in Teens' Digital Social Life? | Common Sense Media

What Role Should Schools Play in Teens' Digital Social Life? | Common Sense Media | SEO Copywriting | Scoop.it
After a number of teen suicides related to bullying – and, more specifically, online harassment – the issue of cyberbullying, and how to put an en...

Via Tom D'Amico (@TDOttawa)
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Social Media and the Teacher/Student Relationship

Social Media and the Teacher/Student Relationship | SEO Copywriting | Scoop.it

Philosophically, social media are tools that reinforce stereotypes, hold up for praise the obvious and non-threatening, and render for criticism the unusual and unorthodox. I am aware that there are counterexamples to the previous claim; however, I have looked at enough websites and text messages to believe that the majority of interaction is both unnecessary and conforming

 


Via Nik Peachey
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Nik Peachey's curator insight, February 26, 2013 12:21 PM

I don't agree with this article. It makes a lot of judgements from a particular narrow perspective, but it's still worth reading just to get a view from the other side.

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A Sample Social Media Marketing Plan For Your Business To Follow

A Sample Social Media Marketing Plan For Your Business To Follow | SEO Copywriting | Scoop.it
Getting real, tangible results with social media marketing begins with having a solid plan. Poor planning is most often what you can point to for the lack of success with social media. Sometimes bu...

Via Dr. Susan Bainbridge
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On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog

On-Page SEO Best Practices in 2013: 7 Rules of the Game - Marketing Technology Blog | SEO Copywriting | Scoop.it
By now, I’m sure you’ve heard enough about on-page optimization to last a lifetime. I don’t want to repeat the same mantras you’ve been hearing since last year.

 

Summary...

 

Most SEOs tend to think of on-page optimization as a very specific technical influx of code. You know the drill: meta tags, canonical URLs, alt tags, proper encoding, well-crafted, character-limit-abiding title tags, etc. Those are the basics. And at this point, they are very old-school. They continue to appear on the on-page SEO checklist, but you and I know that the whole demography of SEO has changed vastly, even though the basic premise has remained the same. Because of that change, the way you perceive on-page SEO has to adjust as well.

1. Meta Tags Are Just the Beginning

2. Canonical, Duplicate, Broken Links, etc.

3. The Robot’s Point of View

4. Load Time Averages and Size

5. Think Mobile, Think Responsive

6. Authority & AuthorRank

7. Design Shouldn’t Be the Last Thing On Your List


Via marketingIO
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marketingIO's curator insight, February 15, 2013 8:17 AM

A GREAT primer for those marketers who are not completely immersed in the science of SEO. If you want a backgrounder on on-page SEO that is non-technical, this is it. Strongly encourage clicking through to read.


  • See the article at www.marketingtechblog.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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What is Content Curation?

What is Content Curation? | SEO Copywriting | Scoop.it
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.
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Torus Copywriting - Rebrand and Logo Design

Torus Copywriting - Rebrand and Logo Design | SEO Copywriting | Scoop.it

Torus Digtal Marketing

Torus Digital Marketing's insight:

Recently we decided to re-brand. We were already looking at the design for a new website and our branding and decided that Torus Copywriting undersells our business services.

 

So why the Torus?

more...
Torus Digital Marketing's curator insight, March 12, 2013 11:34 PM

Recently we decided to re-brand. We were already looking at the design for a new website and our branding and decided that Torus Copywriting undersells our business services. Fortunately for us we have great sounding boards and service providers in the form of E-Strands Ltd and PRA Business Solutions Ltd. Utilising their experience, knowledge and integrity has certainly helped our brand development process.

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Infographic: The Importance of Mobile Web Design

Infographic: The Importance of Mobile Web Design | SEO Copywriting | Scoop.it
52% of mobile users won’t engage with a brand that delivers a poor mobile experience.
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Startup run by Skype's first employee says 'Bye, bye banks. You've had your fun' [VIDEO]

Startup run by Skype's first employee says 'Bye, bye banks. You've had your fun' [VIDEO] | SEO Copywriting | Scoop.it
goodbye Taavet Hinrikus, who was the first employee at Skype, is now running TransferWise, a peer-to-peer money transfer business. Lucie Mitchell met him at FinovateEurope to find out more.
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Samsung Just Made A Brilliant Move To Steal Business From Apple

Samsung Just Made A Brilliant Move To Steal Business From Apple | SEO Copywriting | Scoop.it
Introducing Samsung Knox.
Torus Digital Marketing's insight:

Earlier this week, Samsung announced its latest way to win business from Apple: a technology called Samsung Knox.

Read more: http://www.businessinsider.com/samsung-knox-is-brilliant-2013-2#ixzz2MAEhc4kz

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20 Social Media Marketing Blogs You Should Read in 2013 | Pamorama | Social Media Marketing Blog

20 Social Media Marketing Blogs You Should Read in 2013 | Pamorama | Social Media Marketing Blog | SEO Copywriting | Scoop.it
These great social media marketing blogs help you stay up to date on tools, strategies, and trends that you can use to jumpstart your marketing efforts.

Via Dr. Susan Bainbridge
Torus Digital Marketing's insight:

ooooh an extra five!

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Using the Internet and Social Media to Enhance Social-Emotional Learning

Using the Internet and Social Media to Enhance Social-Emotional Learning | SEO Copywriting | Scoop.it

"The news media is filled with horror stories about young people and the Internet, but what is often overlooked and not reported are the benefits that technology, the Internet, and Social media have in building and enhancing social-emotional skills."


Via Beth Dichter
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Randy D. Nichols's curator insight, February 26, 2013 1:51 PM

As a complement to reading Nicholas Carr?

Joe T.'s curator insight, February 26, 2013 2:00 PM

This is an advancement as previous websites of the 1.0 have not helped benefit young people.

Socius Ars's curator insight, April 10, 2013 11:54 AM

add your insight...

 
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[INFOGRAPHIC] 4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B

[INFOGRAPHIC] 4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B | SEO Copywriting | Scoop.it
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing.

 

Key quote:

In Google Chairman Eric Schmidt’s upcoming book, The New Digital Age, he is quoted as saying: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

 

This is the clearest statement yet from Google (which tends not to be very clear) highlighting how authorship is becoming extremely relevant in search results on Google.

 

This essentially means that if you are posting on Google+ correctly, your content will be ranked higher than content posted elsewhere. Furthermore, because of Google+’s tight integration with the Google search engine, your posts are treated much like regular webpages (unlike posts on other social networks), and will therefore rank higher in search results.

 

 


Via marketingIO
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marketingIO's curator insight, February 26, 2013 8:01 AM

Convinced yet?


  • See the article at socialmediab2b.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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15 Social Media Strategy Blogs You Should Be Reading

15 Social Media Strategy Blogs You Should Be Reading | SEO Copywriting | Scoop.it
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Sandra Escudero's curator insight, April 9, 2014 9:52 AM

Estrategias de los medios que tienes que leer.

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Will Social Signals Become The New Link?

Will Social Signals Become The New Link? | SEO Copywriting | Scoop.it

What if Social Media integration took over in terms of the future of Search Engine Optimization?  

 

In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.

 

Read More: 

http://www.searchenginejournal.com/will-social-signals-replace-links/58027/

 


Via Antonino Militello
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Marleen van Thiel's curator insight, February 26, 2013 11:49 AM

YEP!!!

2DiFore Marketing Solutions's curator insight, February 27, 2013 7:55 AM

We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?

Neil Ferree's curator insight, February 27, 2013 11:09 AM

To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business

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SEO Optimisation UAE | From Your Own Website to a Successfully Effective Lead Generation Online Tool

SEO Optimisation UAE | From Your Own Website to a Successfully Effective Lead Generation Online Tool | SEO Copywriting | Scoop.it

Via Moses
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Moses's curator insight, February 23, 2013 9:57 AM
How some websites remain high in search engine ranking Making sure that every visitor will remember his experience when he visits your site is one of the most important things any Internet marketer should consider. Having a website can be cool enough for some of us, but, without proper handling a website can mean nothing. Everytime you think about keeping your site cool and ordinary, think again. People are not into ordinary anymore, in fact, they have developed a need to always want something new, something more than what they’re used to. Drawing attention shouldn’t be that hard, as long as you stay away from the boring ordinary.
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5 Questions to Ask When Writing Content

5 Questions to Ask When Writing Content | SEO Copywriting | Scoop.it
Business 2 Community 5 Questions to Ask When Writing Content Business 2 Community They decided to work out ways to identify great content through social signals (hence the launch of Google+) and other technologies that rewards the content creators...

Via Neil Ferree
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Neil Ferree's curator insight, February 27, 2013 10:16 AM

Let's face it • If your copy sucks your http://bit.ly/RichSnippet won't get the social engagement comments and shares you're shooting for • ask these 5 questions when producing your quality content and see what happens