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Search and Social, What Marketers Need to Know About the Changing Landscape | Social Media Examiner

Search and Social, What Marketers Need to Know About the Changing Landscape | Social Media Examiner | SEO copywriting | Scoop.it
Social Media Marketing podcast 28: In this episode Lee Odden shares insights into the world of SEO and content marketing.
Laura Crest's insight:

The podcast post also has text for those who rather read than listen - and a whole bunch of great links!

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Write a (good) blog post in 1 hour - here's how!

Write a (good) blog post in 1 hour - here's how! | SEO copywriting | Scoop.it
Short on time and long on deadlines? Learn how to write a high quality blog post in one hour or less.
Laura Crest's insight:

A practical how-to for the time-crunched blogger by Heather Lloyd-Martin!

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Create Clickable Call To Actions In Youtube Videos

Create Clickable Call To Actions In Youtube Videos | SEO copywriting | Scoop.it
Youtube, as we all know, is mean and petty by not allowing us to include clickable links within a video.
Laura Crest's insight:

As always, the team at Level 343 delivers with a substantive, timely, useful article on effective copywriting!

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SEO content marketing roundup, week ending February 13th

SEO content marketing roundup, week ending February 13th | SEO copywriting | Scoop.it
In this week's Web news, content marketers discuss the state of their industry, the future of Google+ looks bright, & search integrates social sharing goals.
Laura Crest's insight:

A fantastic weekly resource of trending industry news, as well as events and resources!

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When Websites Don't Provide What They Say They Will

When Websites Don't Provide What They Say They Will | SEO copywriting | Scoop.it
Laura Crest's insight:

A tale of poor user experience and "pandalization" by Jill Whalen.

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What Google's authorship markup means for SEO

What Google's authorship markup means for SEO | SEO copywriting | Scoop.it
Guest author Eric Enge gives 6 reasons why Google's author markup will become a ranking signal and 3 things SEO content marketers should focus on.
Laura Crest's insight:

SEO expert Eric Enge shares his insight into Google's rel=author and how to use it to claim authority & credibility, as well as SEO mojo. Bookmarked!

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Rescooped by Laura Crest from Content Strategy |Brand Development |Organic SEO
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Link Building Tool Review: Serpi.co

Link Building Tool Review: Serpi.co | SEO copywriting | Scoop.it
There’s a new player on the links tool market - Serpi.co.

 

Using Majestic SEO‘s data, they allow you to view link data of up to ten competitors at once, let you track keyword rankings over time, set up automatic alerts, and provide you with historic data that goes back to 2007. They also offer a link building submission service which is not a part of this review. They offer a guided setup and have several tutorials on how to best use the system, and they have a blog.


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Rescooped by Laura Crest from Content Strategy |Brand Development |Organic SEO
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The Cure For Content-Creation Madness

The Cure For Content-Creation Madness | SEO copywriting | Scoop.it

I just recovered from a HootSuite infection. I thought that by posting new content each day, hordes of new B2B corporate decision makers would find me. I watched and waited for my Klout score to skyrocket.

 

While the plethora of content distribution once excited me, I now realize that my content was landing in the data dumpster. I lacked a critical ingredient: a content marketing strategy. Thankfully, I am regaining my footing on the road to content creation recovery.


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Why Tom Cruise Should Be Your Content Strategist [Infographic]

Why Tom Cruise Should Be Your Content Strategist [Infographic] | SEO copywriting | Scoop.it
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.
Laura Crest's insight:

I'm a huge fan of Ian Lurie's Portent, and especially appreciate the wit and intelligence of writer Katie L. Fetting - you won't want to miss this post & infographic!

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SEO & PPC: friends with benefits - Econsultancy (blog)

SEO & PPC: friends with benefits - Econsultancy (blog) | SEO copywriting | Scoop.it
SEO & PPC: friends with benefits
Econsultancy (blog)
Both SEO and PPC marketers undertake rigorous keyword research based on the offering of the subject site.
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How Google's Javascript Bot Can Ruin Your Website

How Google's Javascript Bot Can Ruin Your Website | SEO copywriting | Scoop.it
Google's Javascript crawling bot does an excellent job of making "hidden" content accessible, but it also has a darker sinister side
Laura Crest's insight:

Beware the Google Bot's dark side - great post from Michael Gray!

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Search Still Drives More E-Commerce Traffic, Higher Order Values Than Email, Social

Search Still Drives More E-Commerce Traffic, Higher Order Values Than Email, Social | SEO copywriting | Scoop.it
Search engines still dwarf email and social media as an e-commerce traffic driver, per Monetate's latest e-commerce report [download page] covering Q4 2012 activity. 32% of
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How Search & Social Will Hit The Fast Forward Button In 2013

How Search & Social Will Hit The Fast Forward Button In 2013 | SEO copywriting | Scoop.it
The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
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Wake up, you're in the social SEO copywriting business!

Wake up, you're in the social SEO copywriting business! | SEO copywriting | Scoop.it
Content marketing expert Miranda Miller discusses how to integrate social promotion into SEO content creation for an effective social SEO content strategy.
Laura Crest's insight:

TopRank's content manager and veteran web-writing/marketing ninja, Miranda Miller, guest post for us at the SEO Copywriting blog on merging social and SEO: brilliant & highly applicable how-to!

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Rescooped by Laura Crest from Content Strategy |Brand Development |Organic SEO
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Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions | SEO copywriting | Scoop.it
eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales.

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