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How To Get Full Referral & Content URLs From Google Analytics

How To Get Full Referral & Content URLs From Google Analytics | SEO copywriting | Scoop.it
While cruising through the standard reports in Google Analytics (GA), you may have noticed that you can only get URIs (the part of the URL that follows the domain, AKA hostname). You can’t get the full URLs.
Laura Crest's insight:

The brilliant Annie Cushing posts a fantastic "how to" on a few tricks to get useful data out of GA reports.

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Google Releases Interactive Infographic: "How Search Works"

Google Releases Interactive Infographic: "How Search Works" | SEO copywriting | Scoop.it
Every wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions.
Laura Crest's insight:

The latest by Search Engine Land's Danny Sullivan - he always does an exceptional job of explaning stuff clearly & comprehensively.

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Google Analytics Change History Helps You Understand & Track Changes

Google Analytics Change History Helps You Understand & Track Changes | SEO copywriting | Scoop.it
Change History records changes made to pretty much everything that happens in the admin area of your account: user changes and access, account settings, profiles, site properties, goals, filters and every Google Analytics admin function available.
Laura Crest's insight:

New tool in Google Analytics - looks promising!

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Why You Should Blog Less and Update More - Graywolf's SEO Blog

Why You Should Blog Less and Update More - Graywolf's SEO Blog | SEO copywriting | Scoop.it
Understanding why blogging more often isn't necessarily the best long term strategy.
Laura Crest's insight:

Wise advice from authority source Michael Gray. If you don't agree, just keep reading...

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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Excellent Analytics Tip #22: Calculate Return On Analytics Investment! | SEO copywriting | Scoop.it
Big data is all the rage. Digital analytics is super sexy. But how to compute the return on analytics of all the investment in systems, software and people?
Laura Crest's insight:

Over-the-top with smarts, Avinash Kaushik & Jesse Nichols get deep with analytics in this 2-part calculation of the ROI of digital analytics.

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How Google’s Mobile Best Practices Can Slow Your Site Down

How Google’s Mobile Best Practices Can Slow Your Site Down | SEO copywriting | Scoop.it
Buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings.
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Will Social Signals Replace Links? | Search Engine Journal

Will Social Signals Replace Links? | Search Engine Journal | SEO copywriting | Scoop.it
What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there's much talk about the role that social media plays in SEO and how the roles of social ...
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10 Types of Links that Really Matter and How to Get them | Kaiserthesage

10 Types of Links that Really Matter and How to Get them | Kaiserthesage | SEO copywriting | Scoop.it
Links will always be important in digital marketing (and will definitely remain as an important element of the web).
Laura Crest's insight:

An excellent and thorough guide on smart linking strategy by Jason Acidre.

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Why Schema Might be the Next BIG Ranking Factor

Why Schema Might be the Next BIG Ranking Factor | SEO copywriting | Scoop.it
Schema is the new way of Google, Yahoo and Bing to sort the whole internet out. It is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about.
Laura Crest's insight:

Schema and Knowledge Graph are going to be all the buzz in the SEO/search world. This post has links to each search engine's About Schema page and a non-techie breakdown of what Schema is about.

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SEO content marketing roundup, week ending February 20th

SEO content marketing roundup, week ending February 20th | SEO copywriting | Scoop.it
This week's online marketing news is jammed with the latest tips and resources from the SEO and search, content and social media marketing industries.
Laura Crest's insight:

My weekly SEO/search news features authoritative industry news, with links to blogs written by industry experts (Danny Sullivan, Eric Enge, Heather Lloyd-Martin, Jill Whalen, and many others). There are also links for registering for upcoming industry events, many with early bird discounts (MozCon, SMX West, SES NY, etc.)

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The Role Social Media Plays In Crawling a Website - Graywolf's SEO Blog

The Role Social Media Plays In Crawling a Website - Graywolf's SEO Blog | SEO copywriting | Scoop.it
Laura Crest's insight:

More insight into the role of social media in SEO - this one by Michael Gray.

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Old SEO Tools vs. New SEO Tools

Old SEO Tools vs. New SEO Tools | SEO copywriting | Scoop.it
I'm working on a new presentation that I'll be giving next month and, unlike many of my recent talks, this one is SEO-focused. That's fun, because it gi
Laura Crest's insight:

For the smaller business, Matt McGee's latest on SEO tools.

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Link Analysis

Link Analysis | SEO copywriting | Scoop.it
Website owners are on a never ending quest for insight into what makes Google tick.  Keeping your site on top is crucial for your business and keeping up with Google changes is more than a full tim...
Laura Crest's insight:

Excellent link analysis walk-through by one of the SEO industry's brightest stars, Jennifer Horowitz!

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UX Myths That Hurt SEO - Whiteboard Friday

UX Myths That Hurt SEO - Whiteboard Friday | SEO copywriting | Scoop.it
User experience and SEO have had a rocky past, but can't we all just get along? In today's Whiteboard Friday, Rand discusses some persistent UX myths that we should all probably ignore.
Laura Crest's insight:

Smart whiteboard Friday presentation by SEOmoz's Rand Fishkin. Love their whiteboard Friday's - they're usually loaded w/cutting-edge SEO information.

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SEO content marketing roundup, week ending February 27th

SEO content marketing roundup, week ending February 27th | SEO copywriting | Scoop.it
Big data-driven marketing and all things Google, from PageRank to Panda's 2-year mark to G+ authority, dominate this week's latest & greatest online news.
Laura Crest's insight:

My latest & greatest weekly SEO (search, content marketing, & social media marketing) news.

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We Need More Full Stack SEOs

We Need More Full Stack SEOs | SEO copywriting | Scoop.it
Most successful SEOs operate with one foot in technology, another in marketing and a third in sales. The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical practice.
Laura Crest's insight:

Agreed! A savvy post by the brilliant Nathan Safran of Conductor.

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How Google Might Generate Snippets for Search Results

How Google Might Generate Snippets for Search Results | SEO copywriting | Scoop.it
Google may follow different algorithms to choose snippets for search results from content on pages based upon the type of query being searched for.
Laura Crest's insight:

An important SEO development, artfully discussed by SEO/search expert Bill Slawski.

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Graph Search, Google+, & SEO: Pertinent Considerations From Aaron Friedman

Graph Search, Google+, & SEO: Pertinent Considerations From Aaron Friedman | SEO copywriting | Scoop.it
Aaron Friedman, SEO Manager at Spark Communications, has deep experience spanning the full SEO spectrum. From local to digital marketing, national to global search, he's also steeped in social media strategy development and analytics.
Laura Crest's insight:

The lovely & talented Lauren Litwinka delivers an excellent interview on the latest developments w/social SEO.

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Live @ SMX West: Inside Google’s Game-Changing Knowledge Graph

Live @ SMX West: Inside Google’s Game-Changing Knowledge Graph | SEO copywriting | Scoop.it
Google’s key, game-winning insight, the one that ultimately led to its dominance in Web search, was that links were really votes, that some votes deserved more influence than others, and that you could actually map the relationship between these...
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8 Ways to Optimize for Humans - Search Engine Watch

8 Ways to Optimize for Humans - Search Engine Watch | SEO copywriting | Scoop.it
Technology change is a constant but marketers can't forget people don't change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and ...
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How to set up Google+ authorship - SHIFT Communications PR Agency | Boston | New York | San Francisco

How to set up Google+ authorship - SHIFT Communications PR Agency | Boston | New York | San Francisco | SEO copywriting | Scoop.it
How to set up Google+ authorship - SHIFT Communications PR Agency | Boston | New York | San Francisco
Laura Crest's insight:

Christopher Penn is brilliant! Here he walks us through how to set up Google+ Authorship, step by step. Simple. Important! All SEOs should know how to do this for their own online writing, and for their clients' content.

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Beyond Inbound Marketing: A True Data Driven Approach To Closed Loop Marketing

Beyond Inbound Marketing: A True Data Driven Approach To Closed Loop Marketing | SEO copywriting | Scoop.it
Laura Crest's insight:

Love SEO Book for their edgey analyses - they're always a step or two ahead of the curve...

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Content Marketing Skills: 50 Things Every Content Marketer Should Know | WordStream

Content Marketing Skills: 50 Things Every Content Marketer Should Know | WordStream | SEO copywriting | Scoop.it
Learn 50 content marketing skills and tactics every content marketer should know, from HTML to SEO to link building basics to how to create an editorial calendar.
Laura Crest's insight:

A bookmark-worthy list - I like the fact that author Elisa Gabbert includes links to quality resources.

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Graph Search & Social Search With Bing’s Stefan Weitz

Graph Search & Social Search With Bing’s Stefan Weitz | SEO copywriting | Scoop.it
Laura Crest's insight:

Per usual, SEO veteran and expert Eric Enge delivers an insightful & predictive interview w/an SEO/search industry heavy!

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How To Build Your Own Enterprise SEO Datastore

How To Build Your Own Enterprise SEO Datastore | SEO copywriting | Scoop.it
I hereby swear to not use the phrase “big data” again in this post. Enterprise SEO is all about the data. More accurately, it’s all about data storage.
Laura Crest's insight:

If you're going big, or already there, this is an excellent post by Portent's Ian Lurie.

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